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The business optimization blog | Omniture

The Tale SEM Queries Tell

Wednesday, 19 November 2008 @ 10:56, by Chris Zaharias

Since 2003 I’ve been blogging on SEM, and for most of that time I’ve tracked queries that lead people to my blog. In addition to learning that offhand references to Michael Jackson songs can lead to tons of unwanted traffic, I’ve learned a great deal about what SEM buyers are looking for. In this … Read more »

Highlights from Pubcon: People are Testing, They’re Really Testing!

Monday, 17 November 2008 @ 14:19, by Lily Chiu

I spoke on a Landing Page Optimization panel at PubCon in Las Vegas last week, and the big learning I came away with is that more people are testing! It was pretty exciting to poll the audience on who’s currently testing and see well over 50% of the room raise their hands. Of … Read more »


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