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The business optimization blog | Omniture

It Takes a Testing Village

Thursday, 4 December 2008 @ 10:17, by Lily Chiu

Testing is inherently collaborative. It feeds off the behaviors of your visitors, but it also requires coordination among multiple groups for successful execution, including marketing, creative, and development. Those who begin testing for the first time can truly benefit from the experiences of those who went before them. So it begs the … Read more »

VISTA [Inside Omniture SiteCatalyst]

Sunday, 30 November 2008 @ 20:00, by Adam Greco

When using Omniture SiteCatalyst, segmentation is one of the most important functions.  As such, there are several tools at your disposal to segment your visitors in SiteCatalyst.  In previous posts, I discussed several methods of segmenting visitors including Traffic Variables, Conversion Variables, Data Warehouse and ASI.  Each of these provides a different level of visitor segmentation which can … Read more »


Monday @ 12:08Mobile Analytics - So Where Do I Start?
Sunday @ 9:47SiteCatalyst Widgets [Inside Omniture SiteCatalyst]
Friday @ 12:08The Optimized Organization

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Web analytics

Adam Greco
Inside SiteCatalyst
Christian Ridge
HBX Insights: Migration and More
Matt Belkin
Inside Web Analytics
Matt Langie
Forward Thinking on Analytics

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Testing and Targeting

Brian Hawkins
Modus Operandi – Test and Target
John Broady
Site Optimization Insights
Jim McTiernan
On Site Search
Lily Chiu
Optimize: Tales of Execution

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Search Engine Marketing

Bill Mungovan
Search Marketing Simplified
Chris Zaharias
Centered on Search
Jordan LeBaron
Growing Organic Search
Wes Funk
Demand Marketing Principles

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Marketing Integration

Christopher Parkin
Integrated Marketing Insights

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Online Marketing

Mikel Chertudi
Data Driven Marketing