Authors
- Adam Greco (18)
- Brian Hawkins (1)
- Brent Hieggelke (6)
- Bill Mungovan (6)
- Christopher Parkin (10)
- Christian Ridge (1)
- Chris Zaharias (3)
- John Broady (6)
- Jordan LeBaron (3)
- Jim McTiernan (2)
- Lily Chiu (11)
- Matt Belkin (35)
- Mikel Chertudi (12)
- Matt Langie (2)
- Wes Funk (2)
Categories
- Marketing Integration
- migration
- Online Marketing
- Search Engine Marketing
- SEO
- Site Search
- Testing and Targeting
- Web 2.0
- Web analytics
Pages
Recent posts
- It Takes a Testing Village
- VISTA [Inside Omniture SiteCatalyst]
- Mobile Analytics - So Where Do I Start?
- SiteCatalyst Widgets [Inside Omniture SiteCatalyst]
- The Optimized Organization
- The Tale SEM Queries Tell
- Highlights from Pubcon: People are Testing, They’re Really Testing!
- Products Variable [Inside Omniture SiteCatalyst]
- Testing Cart Abandonment
- Segment Builder Best Practices [Inside Omniture SiteCatalyst]
Recent comments
- Chris Goward: Great initiati…
- Avinash Kaushik: Thanks for …
- Nate Purser: Adam, great exp…
- Pearce: This is a great post…
- Jordan LeBaron: @Greg - Grea…
- Jordan LeBaron: @Greg - I ag…
- Jon: Great Article Adam. I w…
- Adam Greco: Tim - Thanks…
- Tim Elleston: Hey Adam, nice…
- dan: I entirely agree. Visit…
Links
- Coffee, Sun & Technology
- Commerce 360
- Conversion Rater
- DigitalAlex
- eMetrics (Jim Sterne)
- Future Now’s grokdotcom
- immeria
- Judah Phillips Weblog
- June Dershewitz on Web Analytics
- Jupiter Research (John Lovett)
- Lies, Damned Lies
- LunaMetrics
- Mine That Data
- Occam’s Razor
- Rich Page Ramblings
- SemAngel
- The Analytics Guru
- Web Analysis, Behavioral Targeting and Advertising
- Web Analytics World
Archives
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The business optimization blog | Omniture
It Takes a Testing Village
Testing is inherently collaborative. It feeds off the behaviors of your visitors, but it also requires coordination among multiple groups for successful execution, including marketing, creative, and development. Those who begin testing for the first time can truly benefit from the experiences of those who went before them. So it begs the … Read more »
VISTA [Inside Omniture SiteCatalyst]
When using Omniture SiteCatalyst, segmentation is one of the most important functions. As such, there are several tools at your disposal to segment your visitors in SiteCatalyst. In previous posts, I discussed several methods of segmenting visitors including Traffic Variables, Conversion Variables, Data Warehouse and ASI. Each of these provides a different level of visitor segmentation which can … Read more »
| Monday @ 12:08 | Mobile Analytics - So Where Do I Start? |
| Sunday @ 9:47 | SiteCatalyst Widgets [Inside Omniture SiteCatalyst] |
| Friday @ 12:08 | The Optimized Organization |