Online Business Optimization Resources

Within our resource center below, you will find valuable information that will enable you to enhance your online business with proven concepts and best practices from industry professionals.

Guides

Customers demand personalized attention DETAILS Authors Lauren Freedman, President, The e-tailing Group Sue Aldrich, Senior Vice President, Patricia Seybold Group Summary Customers demand relevant and personalized digital experiences on the web. Smart marketers are using advanced solutions like on-site search and merchandising, recommendations, as well as testing and targeting to deliver the most relevant offers possible. Get strategies from leading researchers who will help you increase the personalization across your website.
Forrester forecasts the future of interactive marketing DETAILS Authors Shar VanBoskirk, Vice President, Forrester Summary Interactive marketing is rapidly changing the current market place as we know it. Forrester Research suggests in this white paper that marketers who prepare now by customizing, optimizing, and responding proactively to the these changes will be nimble enough in the next digital decade to not only survive but thrive in this ever changing environment. Join Shar VanBoskirk, Vice President of Forrester Research as she brings you predictions, tactics and a road map to prepare your organization to adapt to the future of interactive marketing.
Social marketing for search marketers DETAILS Summary How many social media networks are you connected to? How many times do you check the status of your Facebook, LinkedIn, or Twitter account? If you’re like most people today, you’re interacting with several individuals and brands every day. Smart marketers are seeing the huge opportunities that social media provide and are using social media to improve their search marketing ROI. Download this white paper to see how to use social media to create a more profitable search strategy.

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Webinars

Focus on what customers do, not what they say DETAILS Authors Philip Graves, Consumer behavior expert and best selling author, Author of Consumerology Adam Justis, Sr. Product Marketing Manager, Adobe Raj Sen, Group Product Marketing Manager, Adobe Summary Many marketers today do not understand the behaviors of their potential prospects and current customers. Marketers must rely on online and offline data to get a complete 360 degree view of their consumers in order to communicate with them in the most relevant way. Join Adobe multichannel marketing experts and Philip Graves, as he shares recent research and tips from his bestselling book, Consumer.ology: The Market Research Myth, to help marketers get inside the minds of their customers. Duration 37 minutes
Viacom's mobile marketing unplugged DETAILS Authors Joe Lalley, Vice President, Digital Products, MTV Networks Ray Pun, Senior Manager, Product Marketing, Adobe Summary As more consumer’s access content on the go, mobile marketing will grow in importance. Marketers today need to make sure they are investing and optimizing in the right mobile marketing areas that will drive the biggest benefit for their organization. In this webcast, Viacom will provide tips to increase the ROI of your current mobile strategy. Duration 45 minutes
Comcast’s six rules for converting website traffic DETAILS Authors Ashish Braganza, Manager, Digital Analytics & Optimization, Comcast Adam Justis, Sr. Product Marketing Manager, Adobe Summary Remarkably, over 70% of organizations today are still relying on gut instinct to determine which content or offer is promoted. The time has passed for guessing. The stakes are too high for speculation. Online testing enables marketers to continually improve user experiences and identify top-performing offers based on real-time, real-world evidence gathered from customers voting with their clicks. In this webinar, get how-to's from Comcast to increase the level of testing and optimization at your organization. Duration 53 minutes

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Success Stories

Robert Walters uses Adobe Digital Marketing Suite for Web Experience Management, to build relationships with jobseekers and employers worldwide DETAILS Summary Robert Walters specializes in permanent and contract recruitment across all industries on an international level. The leading recruitment company recently adopted Adobe Digital Marketing Suite for Web Experience Management, to strengthen its connection with jobseekers and employers worldwide. Using Adobe CQ Content Management, Adobe CQ Social Collaboration, and Adobe CRX, Robert Walters efficiently creates and publishes timely content to 40 websites in nine languages—dramatically expanding the reach and audience of its employment information, job listings, and candidate/client support. With Adobe CQ, marketers in 22 countries—who are not technically trained—can author and publish their own localized content.
Business learning platform attracts additional business by delivering and promoting more relevant and targeted training materials with Adobe® Digital Marketing Suite DETAILS Summary Athena Online needed a flexible and robust site search solution that would enable employees to search across a wide variety of training content formats and find the most relevant results very quickly. With Adobe solutions, Athena Online has increased clicks and engagement with target microsite content, enhanced search results by incorporating implicit and explicit visitor needs and successfully integrated new types of content into its search database.
Premier Inn accelerates delivery for marketing promotions and reduces reliance on outside development resources with Adobe® Digital Marketing Suite DETAILS Summary Premier Inn, a member of the Whitbread corporate family, is an award-winning hotel brand with over 600 budget hotels and more than 43,000 rooms across the United Kingdom and Ireland. Working with its primary digital development agency VML, Premier Inn has implemented the Adobe Digital Marketing Suite, including Adobe® CQ Web Content Management, Adobe® CQ Digital Asset Management, Adobe® CRX, Adobe SiteCatalyst® and Adobe Discover™ to help the company more efficiently create and update the content on its web properties while achieving maximum online marketing impact. Using Adobe, Premier Inn has now accelerated web content publishing from weeks to a single day.

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