Success Stories

Summary
Prior to Omniture, AccuWeather.com used HBX for its Web analytics needs, but eventually found limitations leveraging the real-time data to make an instant impact on conversions. When Omniture acquired the HBX technology, AccuWeather.com took advantage of the opportunity to transition to the Omniture SiteCatalyst platform, instantly increasing conversions and enabling the measurement of more than 200,000 ad partners.

Authors
Omniture, Marketing, Omniture

Summary
Food Network wanted to determine what visitors were coming to their site to accomplish and how to better meet visitors' needs. The company also wanted to know if video, offered on 10 percent of its site, was appealing to visitors. Food Network used SiteCatalyst, SearchCenter and Survey. SearchCenter helped Food Network understand which keywords were bringing visitors to the site and to video content. Food Network also drilled down to optimize how visitors were interacting with video. Food Network was able to increase video viewing by 30% and increase completion rates of people watching the video by 35%. The branded vs. non-branded keyword tests resulted in a 39% increase in searches and a 27% increase in page views.

Summary
Delta Air Lines implemented SearchCenter to reduce distribution costs and increase revenue. The company needed the ability to look at both paid and natural search to maximize ad spend and increase conversion. Delta combined SiteCatalyst online analytics with SearchCenter paid search data to optimize marketing channels. Using interactive agency Digitas, Delta validated their investment in branded paid search keywords and increased revenue on its site, delta.com

Summary
DaveRamsey.com implemented Omniture Test&Target to optimize their online presence for the next stage of growth. They knew that they could better leverage their visitor traffic by targeting local offers to visitors from different markets. “We were letting visitors and revenue slip through by not making the most of customer interaction data. I wanted the best online marketing capability to make sure the job was done right, and after extensive research we selected Omniture,” said Tony Bradshaw, VP of Internet Business and Technology.

Summary
Extra Space Storage selected Omniture SiteCatalyst to collect actionable real-time Web analytics data and Omniture Test&Target to run tests on its reservation flow and other key areas of the site. They employed Omniture Digital’s consulting services in order to quickly and fully familiarize themselves with Test&Target’s optimization capabilities. Extra Space Storage also began using Omniture Discover as a way to segment visitors.

Summary
The Shockwave team deployed Omniture SiteCatalyst for real-time analytics and Omniture Test&Target for multivariate testing and visitor segmentation. The team launched an initial multivariate test on the Shockwave Unlimited offer page using different messaging combinations to influence conversion. Shockwave decided next to up-sell Shockwave Unlimited to free members based on a user’s game genre preferences and gaming history on the site. Shockwave conducted additional multivariate tests which displayed images of paid games to visitors with free memberships—specifically surfacing imaging based on their game genre preferences. Targeted offers based on preferred game genre not only increased conversion, but also helped Shockwave identify top-performing game images which they were able to display on other areas of the site to boost conversion.

Summary
With more than 400,000 SKUs on its site, JC Whitney wanted to help customer find the right product. The company also needed more analytics data about customer behavior on the site. JC Whitney used both Bazaarvoice and Omniture SiteCatalyst to measure social engagement. They were able to see that products with user-generated content converted better.

Summary
Niche furniture retailer Room & Board was having difficulty measuring the ROI of email campaigns. Using an Omniture Genesis integration with Omniture SiteCatalyst and ExactTarget, the company now uses a single dashboard to view campaign performance, where they have seen substantial results.

Summary
Improving the effectiveness of their paid search campaigns—increasing the rankings and return on ad spend associated with their keyword purchases—was a top priority for WWE. Using SearchCenter the company can now see what keywords drive the most traffic, and which keywords lead to purchases on their commerce site. They can now look at keyword spending, evaluate traffic and conversion associated with each term, and drop any keywords that aren’t driving revenue to the bottom line.

Summary
E-LOAN integrated the testing of marketing messaging through Omniture Test&Target and email marketing solution, Responsys Interact. Through this integration, E-LOAN was able coordinate the headlines and creative from their Responsys email campaigns with the headlines and creative on their loan application landing pages. E-LOAN then leveraged Test&Target’s A/B testing functionality to optimize and display the most relevant loan application content to visitors. Not only were they able to identify the optimal email creative and landing page, but they identified the best-performing pair together.