Robert Walters uses Adobe Digital Marketing Suite for Web Experience Management, to build relationships with jobseekers and employers worldwideDETAILS
Summary
Robert Walters specializes in permanent and contract recruitment across all industries on an international level. The leading recruitment company recently adopted Adobe Digital Marketing Suite for Web Experience Management, to strengthen its connection with jobseekers and employers worldwide. Using Adobe CQ Content Management, Adobe CQ Social Collaboration, and Adobe CRX, Robert Walters efficiently creates and publishes timely content to 40 websites in nine languages—dramatically expanding the reach and audience of its employment information, job listings, and candidate/client support. With Adobe CQ, marketers in 22 countries—who are not technically trained—can author and publish their own localized content. |
Business learning platform attracts additional business by delivering and promoting more relevant and targeted training materials with Adobe® Digital Marketing SuiteDETAILS
Summary
Athena Online needed a flexible and robust site search solution that would enable employees to search across a wide variety of training content formats and find the most relevant results very quickly. With Adobe solutions, Athena Online has increased clicks and engagement with target microsite content, enhanced search results by incorporating implicit and explicit visitor needs and successfully integrated new types of content into its search database. |
Premier Inn accelerates delivery for marketing promotions and reduces reliance on outside development resources with Adobe® Digital Marketing SuiteDETAILS
Summary
Premier Inn, a member of the Whitbread corporate family, is an award-winning hotel brand with over 600 budget hotels and more than 43,000 rooms across the United Kingdom and Ireland. Working with its primary digital development agency VML, Premier Inn has implemented the Adobe Digital Marketing Suite, including Adobe® CQ Web Content Management, Adobe® CQ Digital Asset Management, Adobe® CRX, Adobe SiteCatalyst® and Adobe Discover™ to help the company more efficiently create and update the content on its web properties while achieving maximum online marketing impact. Using Adobe, Premier Inn has now accelerated web content publishing from weeks to a single day. |
Entertainment leader uses Adobe® Digital Marketing Suite to gain new insights into social media and audience behaviorsDETAILS
Summary
With the help of Adobe solutions, NBC Universal found that if a video viewer "liked" a video, the viewer consumed more than two times more videos; the company also uncovered that if a video viewer shared a video, he or she accessed almost three times the amount of digital video and online content; NBC Universal also discovered that when viewers commented on a video, their consumption increased by approximately seven fold. The level of insight that NBC Universal is able to gather can be essential in finding better ways to help advertisers reach the best audiences. |
Renowned children’s publishing, education, and media company uses Adobe® Digital Marketing Suite to help engage six million visitors on average each month and increase conversion in some cases by up to 13%DETAILS
Summary
Scholastic, a global leader in children's education and entertainment, has services and products online that serve a specific target audience, and the company wanted to create more relevant and impactful content and offers across all of its properties to drive customer engagement, conversion, and sales. Adobe gives Scholastic managers insights into the products or services that merit further investment or others that need revamping in order to better serve customers. With Adobe solutions, Scholastic has converted on an e-mail marketing campaign by as much as 13% and helped to uncover new "wish list" opportunities for shopping carts, boosting conversion by 10%. |
Leading European retail bank uses Adobe® Digital Marketing Suite to boost online conversion by up to 45% and enhance customer experiencesDETAILS
Summary
With 96% of its customers having Internet access, ING Direct saw its online channel as its greatest opportunity to differentiate itself from the crowded financial services market, as well as capitalize on a growing mobile banking community. The company wanted to see exactly what customers were doing online and how they interacted with content, as well as find out what type of content resonated best with potential customers. Rather than relying purely on qualitative information gathered from its customer service center, the company turned to the Adobe Digital Marketing Suite to deliver rich insights into its online customer behaviors. With Adobe solutions, ING Direct has improved banner ad conversion by as much as 45%, increased prospect landing page conversion by 25%, and helped reduce call volumes to service centers by 30% for specific user segments. |
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Fashion retailer uses Adobe® Online Marketing Suite, to create a cohesive online shopping experience—lifting conversion 7% and delivering substantial incremental revenueDETAILS
Summary
Charming Shoppes wanted to create a shared user experience, enabling customers to easily shop across its multiple online destinations, generate cross-brand purchasing opportunities, and enhance customer experiences to drive incremental revenue. The company developed a universal shopping cart, integrated originally across three individual stores, a mobile site, and an outlet site, which features clearance and closeout items from each store--and now covers two additional storefronts. With Adobe solutions, Charming Shoppes has provided purchase recommendations for 95% of online products, achieved a 7% lift in conversions and 9% lift in revenues via content testing, and created a universal shopping cart for seamless purchasing across brand sites. |
Global biotechnology company drives revenue gains by optimizing online campaign and keyword-search strategies using the Adobe® Online Marketing SuiteDETAILS
Summary
For Life Technologies, working with third-party vendors to manage search strategies and implement marketing campaigns just wasn't working the way the company had envisioned. Life Technologies deployed the Adobe Online Marketing Suite to give in-house analytics and web teams the solutions to effectively manage and grow the company's online business. With Adobe solutions, the company has increased revenue significantly by 70% in four months, boosted conversion rate by 73%, improved team efficiency by more than 20% and realized a greater ROI for media investments. |
UniCredit increases online acquisitions by 60% while reducing costs using Adobe® Online Marketing SuiteDETAILS
Summary
Unicredit is driven by a customer-centric business model, and so are the websites that help the company deliver exceptional services to the individuals and companies it serves. The Adobe Online Marketing Suite helps Unicredit make the right online marketing investments, better understand their customer, and deliver a consistent brand across the company's sites. With Adobe solutions, Unicredit has increased online acquisitions by 60%, reduced cost per lead by 43% and 19% in consecutive years, and achieved a 20% increase in leads by enhancing site exit page. |
Leading-edge digital media company stays on target with diverse audiences thanks to Adobe® Online Marketing SuiteDETAILS
Summary
The team at New York media focuses on reaching deeply engaged, high-value visitors. Then, by providing relevant, dynamic content, the focus turns to keeping those users as repeat visitors. New York Media needed a smart, efficient way to monitor user activity and marketing effectiveness--combined with the ability to leverage collected data to make dynamic content changes that keep users happy. Since 2007, the company has relied on the Adobe Online Marketing Suite to do just that. With the Online Marketing Suite, New York Media has achieved the following results: helped double traffic to Vulture entertainment blog, aided in reducing bounce rates for Vulture by 56%, assisted in achieving three million unique users, and reduced reporting times by up to 98%. |
World-famous destinations use the Adobe® Online Marketing Suite, powered by Omniture®, to refine multichannel, multi-device strategies for enhanced guest experiencesDETAILS
Summary
With previous in-house analytics tools, Vail Resorts saw a variety of challenges in measuring and reporting success. The marketing team was bogged down by tedious manual processes, limited metrics, and slow-to-collect data streams. With the Adobe Online Marketing Suite, Vail Resorts has reduced time and resources allocated to reporting by 90%, gained broader insights into social media and multichannel campaigns, and helped to establish clearer, more relevant KPIs for marketers. |
United States’ golf governing body uses Adobe® Online Marketing Suite, powered by Omniture®, to increase revenue per visit by 26%DETAILS
Summary
The USGA wanted to drive membership, test marketing messages and images and optimize membership content to improve conversion and increase order values. With Adobe solutions, the USGA has improved revenue per visit by 26%, increased average order value by $6 and increased button clicks by 94%. |
Exercise equipment company uses Adobe® Online Marketing Suite, powered by Omniture®, to rapidly test and optimize online content and increase conversion by 13%DETAILS
Summary
Nautilus' challenge has been to improve conversion rates across its various web properties. In the past, website performance was limited due to incomplete insights into visitor behaviors and minimal amounts of optimized content served to audiences. With the Adobe Online Marketing Suite, Nautilus has increased conversion by 13%, enabled more frequent testing and optimization of web content, and streamlined the management of product images across sites. |
Leading performance apparel company uses the Adobe® Online Marketing Suite to create an engaging online shopping experience and boost conversion ratesDETAILS
Summary
Under Armour, a market leader in the multi-billion dollar athletic equipment industry, leverages many Adobe solutions to achieve success. With the Adobe solutions, Under Armour has achieved a 300% lift in conversion by re-engaging customers who abandoned a sale and driven more than $200,000 in revenue from people who've come to the Under Armour website after viewing content on the Facebook fan page. |
Professional services firm saves $1.5 million in management costs and reduces complexity of running network of disparate websites by deploying Adobe® Online Marketing SuiteDETAILS
Summary
KPMG needed to create synergies within its network of sites so they could direct visitors to the exact content they were looking for. Leveraging the Adobe Online Marketing Suite, KPMG saved $1.5 million in the first year, improved visitor engagement, reduced bounce rates by 50% and reduced reliance on IT and streamlined workflows. |
Travelocity increases cross-sell conversions by 15% with Adobe® Online Marketing SuiteDETAILS
Summary
Travelocity needed deeper insight into customer interactions with its website as well as enhanced measurement capabilities to continue to grow its online business. The company also wanted to understand the effectiveness of its different customer acquisition vehicles such as e-mail promotions, offsite display ads, social networking channels, and search engine marketing. Leveraging Adobe solutions, Travelocity has increased cross-sell conversions by up to 15%, delivered more relevant, compelling content, increased conversion of vacation packages by up to 5%, and reduced acquisition and conversion costs. |
Swanson Health Products uses the Adobe Online Marketing Suite, powered by Omniture, to highly personalize the shopping experienceDETAILS
Summary
Swanson Health Products needed to quickly automate the product recommendations it delivered online, without losing the highly personalized and tailored shopping experiences its customers have come to expect. The company also needed a way to test and refine the content it delivered to audiences and quantify user engagement, enhance messaging, and continue growing its e-commerce business. |
PetCareRx: Leading pet pharmaceutical retailer increases conversion by 50% while controlling online costs using the Adobe® Online Marketing Suite, powered by Omniture®DETAILS
Summary
PetCareRx's previous online analytics and testing solutions lacked powerful measurement and validation capabilities, were very manual and time-consuming to use, and also lacked the flexibility to optimize the entire site, from landing pages to checkout. To gain deeper insight into customer preferences and the performance of its online content and campaigns, the retailer selected the Adobe Online Marketing Suite, powered by Omniture. |
Leading online investing firm achieves 20% lift in landing page conversions and streamlines campaign management using the Adobe® Online Marketing SuiteDETAILS
Summary
Scottrade, a leading online investing firm, wanted to gain deeper insight into and control over every aspect of customer acquisition, from manging the effectiveness of key online search words and bidding to helping ensure customers understand and complete enrollment processes for new services. Scottrade utilizes the Adobe Online Marketing Suite to achieve business goals. With the Adobe Suite, Scottrade has achieved a 20% lift in landing page conversions and reduced time spent on campaign management by 15%. |
Number one textbook rental company boosts sales during busy season using Adobe® Online Marketing SuiteDETAILS
Summary
Chegg, the number one provider of college textbook rentals, leverages the Adobe Online Marketing Suite to increase clarity into customer behaviors, enable real-time analysis, optimize pages and flows to improve customer experience, and maximize revenue and overall ROI. Using Adobe solutions, Chegg has improved visitor experience, reduced customer service costs by hundreds of thousands annually, improved book return sales, and lifted sales by 7-8 percent. |
Rosetta Stone boosts online revenue per visitor by 12.55% with Adobe® Online Marketing Suite, powered by Omniture®DETAILS
Summary
Rosetta Stone began looking for an intuitive solution that would enable its marketers to conduct sophisticated multivariate tests without spending an inordinate amount of time on them. The company also wanted to gain better insight into online visitor behavior and find a way to integrate offline visitor data with online visitor data to provide website visitors with a better experience. When they saw the combined capabilities of Adobe SiteCatalyst and Adobe Test&Target, powered by Omniture, the decision to go with Adobe was easy. |
Iconic music and entertainment network uses Adobe® Online Marketing Suite to enhance viewing experiences and increase website revenues worldwideDETAILS
Summary
MTV wanted to increase advertising exposure and revenue as well as optimize content for higher viewership. To accomplish its objectives, the company leverages Adobe solutions to accomplish its initiatives. Using the Adobe solutions, MTV has reduced failed searches by up to two-thirds, tested and optimized advertising content for greater exposure and higher revenues and used social media to drive 118% more website traffic than the previous year. |
Leading car rental company uses Adobe® Online Marketing Suite, to optimize ad spend, increase customer interest by 152%, and achieve annual savings of $1.7 millionDETAILS
Summary
Dollar Thrifty Automotive Group adopted the Adobe Online Marketing Suite to enhance its understanding of customer transactions and optimize content on the various customer channels used to make purchases. With the Adobe solutions, the company has saved $1.7 million annually, increased interest in promotions by 152%, achieved 45% ROI annually, improved conversions, and optimized $1 million in ad spend. |
Digital marketing media site uses the Adobe® Online Marketing Suite, to drive click-through rates up by nearly 46%DETAILS
Summary
CMO.com adopted the Adobe Online Marketing Suite to better understand how its content listings, sort functions, and previews could entice website visitors to click through and read related content. Leveraging Adobe solutions, CMO.com has Increased click-through rates nearly 46% through homepage testing. |
Microsoft Windows leverages Adobe to improve online customer engagement and increase traffic and salesDETAILS
Summary
The Microsoft Windows team had been working with Adobe Test&Target™, powered by Omniture, for about a year to run various tests on website calls to action, content and product features. As a result, the team decided to turn to Test&Target to identify the most effective content for the Shop page on the Windows.com site through testing, in advance of the Windows 7 launch. |
E*TRADE sees 5:1 return on investment with the Adobe® Online Marketing SuiteDETAILS
Summary
E*TRADE, the online financial services giant, was very effective at driving prospective customers to its website but was challenged with converting those prospects into customers. E*TRADE leveraged the Adobe Online Marketing Suite to help solve business challenges and has seen a 13.5% lift in overall site conversion, achieved a 215% lift in campaign conversion, and surpassed a 5:1 return on investment for each of the two years in which the Online Marketing Suite has been in place. |
