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Robert Walters uses Adobe Digital Marketing Suite for Web Experience Management, to build relationships with jobseekers and employers worldwide DETAILS Summary Robert Walters specializes in permanent and contract recruitment across all industries on an international level. The leading recruitment company recently adopted Adobe Digital Marketing Suite for Web Experience Management, to strengthen its connection with jobseekers and employers worldwide. Using Adobe CQ Content Management, Adobe CQ Social Collaboration, and Adobe CRX, Robert Walters efficiently creates and publishes timely content to 40 websites in nine languages—dramatically expanding the reach and audience of its employment information, job listings, and candidate/client support. With Adobe CQ, marketers in 22 countries—who are not technically trained—can author and publish their own localized content.
Business learning platform attracts additional business by delivering and promoting more relevant and targeted training materials with Adobe® Digital Marketing Suite DETAILS Summary Athena Online needed a flexible and robust site search solution that would enable employees to search across a wide variety of training content formats and find the most relevant results very quickly. With Adobe solutions, Athena Online has increased clicks and engagement with target microsite content, enhanced search results by incorporating implicit and explicit visitor needs and successfully integrated new types of content into its search database.
Premier Inn accelerates delivery for marketing promotions and reduces reliance on outside development resources with Adobe® Digital Marketing Suite DETAILS Summary Premier Inn, a member of the Whitbread corporate family, is an award-winning hotel brand with over 600 budget hotels and more than 43,000 rooms across the United Kingdom and Ireland. Working with its primary digital development agency VML, Premier Inn has implemented the Adobe Digital Marketing Suite, including Adobe® CQ Web Content Management, Adobe® CQ Digital Asset Management, Adobe® CRX, Adobe SiteCatalyst® and Adobe Discover™ to help the company more efficiently create and update the content on its web properties while achieving maximum online marketing impact. Using Adobe, Premier Inn has now accelerated web content publishing from weeks to a single day.
Entertainment leader uses Adobe® Digital Marketing Suite to gain new insights into social media and audience behaviors DETAILS Summary With the help of Adobe solutions, NBC Universal found that if a video viewer "liked" a video, the viewer consumed more than two times more videos; the company also uncovered that if a video viewer shared a video, he or she accessed almost three times the amount of digital video and online content; NBC Universal also discovered that when viewers commented on a video, their consumption increased by approximately seven fold. The level of insight that NBC Universal is able to gather can be essential in finding better ways to help advertisers reach the best audiences.
Renowned children’s publishing, education, and media company uses Adobe® Digital Marketing Suite to help engage six million visitors on average each month and increase conversion in some cases by up to 13%DETAILS Summary Scholastic, a global leader in children's education and entertainment, has services and products online that serve a specific target audience, and the company wanted to create more relevant and impactful content and offers across all of its properties to drive customer engagement, conversion, and sales. Adobe gives Scholastic managers insights into the products or services that merit further investment or others that need revamping in order to better serve customers. With Adobe solutions, Scholastic has converted on an e-mail marketing campaign by as much as 13% and helped to uncover new "wish list" opportunities for shopping carts, boosting conversion by 10%.
Leading European retail bank uses Adobe® Digital Marketing Suite to boost online conversion by up to 45% and enhance customer experiences DETAILS Summary With 96% of its customers having Internet access, ING Direct saw its online channel as its greatest opportunity to differentiate itself from the crowded financial services market, as well as capitalize on a growing mobile banking community. The company wanted to see exactly what customers were doing online and how they interacted with content, as well as find out what type of content resonated best with potential customers. Rather than relying purely on qualitative information gathered from its customer service center, the company turned to the Adobe Digital Marketing Suite to deliver rich insights into its online customer behaviors. With Adobe solutions, ING Direct has improved banner ad conversion by as much as 45%, increased prospect landing page conversion by 25%, and helped reduce call volumes to service centers by 30% for specific user segments.

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Self-storage leader achieves stunning return on investment through display ad retargeting and optimization DETAILS Summary The Extra Space Storage team began working with the Adobe Consulting Digital Group, for Omniture technology to leverage Display AdTargeting, a feature of Adobe Display Targeting Solutions, powered by Omniture. The team set out to increase display ad relevancy by matching a site visitor within a designated audience segment with a dynamically delivered ad. Each ad is assembled on the fly to contain messaging relevant to that particular audience segment.
Pioneering gift retailer increases average order value by 10% and improves return on ad spend with Adobe solutions DETAILS Summary The Vermont Teddy Bear Company wanted to improve keyword search management, eliminate reliance on third-party vendors, increase conversion rates and achieve a high return on ad spend (ROAS). The company selected the Adobe Online Marketing Suite, which helps the Vermont Teddy Bear Company assert greater control over its advertising dollars by simplifying keyword search campaign management. Campaign bidding and other functions are automated for greater response to customer demands, while robust real-time reporting helps the company make strategic, cost-saving decisions more quickly. With the Adobe solutions, The Vermont Teddy Bear Company has improved ROAS, streamlined data collection for quicker decision making, enhanced content management for a better customer experience, and boosted average order value by 10%.
TechTarget: Popular online media services provider increases traffic to marketing partner site by 35%DETAILS Summary TechTarget, a leading online technology media company operating a network of B2B technology news and product reviews sites, needed to find a feature-rich SaaS testing solution that truly supported dynamic websites. The company evaluated free analytics and optimization vendors and quickly realized that ‘free’ didn’t really mean ‘free. Using Adobe Test&Target, powered by Omniture, the company is gaining faster, more reliable insight into factors impacting customer decisions worldwide.
Online rug retailer achieves up to 400% return on ad spend and boosts year-over-year revenues by 48% using Adobe® SiteCatalyst® and Adobe SearchCenter®, powered by Omniture®DETAILS Summary Rugs Direct, the nation's leading source for area rugs, previous analytics and search engine marketing solution was not as robust as expected and made it difficult for the Rugs Direct team to get the insights they wanted. Rugs Direct made a switch and started working with Adobe solutions to improve keyword search campaign results, enhance user engagement, and provide managers with richly detailed analysis for better strategic decision making. Using Adobe solutions, Rugs direct has improved conversion rates by 50%, achieved return on ad spend of 300%, and increased year-over-year revenues by 48%.
Leading office solutions retailer increases revenue, improves conversion rates, and drives repeat business DETAILS Summary Grand & Toy (G&T), one of Canada’s leading office solutions retailers, wanted to make it easier for online customers to find products and services through search and navigation. Previously, there was no way for customers to sort by brand, size, colour, price and other attributes, which frustrated many customers. G&T also wanted to better measure and analyze site data, segment customers, and improve its ability to efficiently merchandise products and content to increase engagement and sales.
Cars.com uses Adobe® SiteCatalyst®, powered by Omniture®, to measure mobile application adoption DETAILS Summary Cars.com's previous Web analytics provider delivered only high-level metrics and little granularity, so it was difficult for the Cars.com team to get a firm grasp of what was going on and how to react. Cars.com adopted Adobe SiteCatalyst, to compile mobile and Web traffic data and gain a holistic understanding of how consumers interact with content across a variety of platforms and media (traditional website, mobile website, and iPhone application). WIth Adobe solutions, Cars.com grew quarter-over-quarter mobile traffic by 30 percent and accelerated the speed at which they generated reports.
Specialty gifts retailer leverages the Adobe Online Marketing Suite to gain real-time analytical insight and improve e-commerce performance DETAILS Summary The "perfect" gift can take many shapes and forms, which is why Figi's—a division of Charming Shoppes, Inc.—offers such a wide variety of gift ideas. Since 1944, Figi's has specialized in presenting distinctive and unique gifts such as cheese spreads, bakery and chocolate goods, hand-crafted collectibles, apparel, and personalized items for holidays and special occasions. Figi's adopted a standalone online recommendations tool to help customers find products that they would likely be interested in. However, the company quickly found out that the tool fell short of expectations. Instead, the Figi's marketing team set out to find a more comprehensive, robust online marketing optimization solution that could enhance the overall customer experience by enabling easy measurement and analysis of customer interactions on the website and executing automated merchandising strategies to increase cross-sell opportunities.
U.S.-based airline improves conversion rates by 5% and increases revenues by 21% leveraging Adobe solutions and social media networks DETAILS Summary Virgin America wanted to offer website visitors a unique online experience to improve brand awareness and loyalty, improve conversion rates, increase revenue, and attract repeat business. Virgin America selected Adobe solutions to gain critical insight into consumer interactions with the company's website and social media campaigns. With Adobe solutions, Virgin America has improved conversion rates by 5.5%, improved revenue rates by 21%, and gained better insight into customer engagement with online and social media content.
Online florist improves conversion rate 180% and gains 340% return on ad spend over three years using Adobe Solutions DETAILS Summary http://www.serenataflowers.com Serenata Flowers recognized how crucial it was to have a better understanding of where website traffic was coming from and what visitor behavior was once visitors landed on the company's website. Serenata Flowers needed a solution that offered in-depth insight beyond the basic click. Today, the company has implemented many Adobe solutions, including SiteCatalyst, SearchCenter, and Discover to help overcome previous business challenges. With Adobe solutions, Serenata flowers has achieved a 340% return on ad spend in the first three years, improved conversion rates by 180%, shortened checkout times, and increased sales with audience-specific product marketing, with the help of Adobe solutions.
Online financial resource attracts 800,000 unique visitors per month, improves traffic by as much as 350%, and reduces abandonment rates during registration using Adobe® web optimization tools DETAILS Summary Lovemoney.com needed a robust online analytics solution to provide detailed, actionable insight about website visitors and enable the company to modify content and ad placement on the fly for optimal conversions and greater revenues. Lovemoney.com selected Adobe SiteCatalyst and SearchCenter +, to gain greater visibility into the success rates of keyword searches and how users interact with content once they've reached the website. With Adobe solutions, lovemoney.com improved visitor acquisition by 125%, increased traffic by 350% from URL referrals, and achieved 800,000 unique visitors per month within a year.
Using Adobe® SiteCatalyst® and Adobe Discover™, the Winter Olympics broadcaster boosts online page views and mobile application views, enhancing experiences for viewers and advertisers DETAILS Summary NBC Universal's marketing and research teams wanted to better understand relationships between how, when, and through which platforms, viewers were keeping up with the Olympic coverage. Working with Adobe Consulting, for Omniture technology, NBCU deployed Adobe SiteCatalyst and Adobe Discover, powered by Omniture, to measure and analyze users behaviors across online and mobile media. With Adobe solutions, NBCU was able to prove that additional media channels enhance the consumption of Olympic content rather than cannibalize it.
Doba increases leads by up to 20% while decreasing customer acquisition costs using Adobe® Online Marketing Suite, powered by Omniture®DETAILS Summary Doba, a leading product sourcing and drop-shipping company, wanted to generated more leads, reduce its cost per acquisition, quickly achieve ROI, learn more about customers to improve their website experience, and maximize marketing returns. Doba selected the Adobe Online Marketing Suite to solve the companies challenges. With Adobe solutions, Doba boosted revenues by 8% across all channels, increased leads 15%-20%, and decreased cost per lead up to 20%.
Yellow® New Zealand uses Adobe SiteCatalyst to increase advertiser value and improve the online customer experience DETAILS Summary Yellow, a publisher of online and print directories serving more than 2 million New Zealanders, wanted to find ways to optimize its services in order to make them more appealing and useful for customers and more attractive to advertising partners. The company leveraged the Adobe Consulting Digital Group to deploy Adobe SiteCatalyst and achieve new levels of insight into how customers were engaging with each of the company's websites and to provide valuable data to its advertising partners. With the help of Adobe solutions, Yellow has reduced searches returning zero results by 40%.
Ulta Beauty uses Adobe Test&Target, powered by Omniture, to personalize the online customer experience DETAILS Summary Leading beauty supply retailer increases average revenue per visit by 12% after delivering promotional offers based on category and brand affinity.
Barratts Uses Omniture Merchandising to Enhance the Shopping Experience on the Web and Mobile Devices DETAILS Summary Barratts adopted Omniture Merchandising to help customers better navigate the company’s websites and easily find products. The Omniture application enables the Barratts marketing team to manage merchandising for all its product lines across each of its seven e-commerce websites with minimal resources. Additionally, the team can easily manage merchandising strategies such as promoting best-sellers, related products, and new items to automatically optimise cross- and upsell opportunities.
SteveMadden.com Increases Sales, Continuously Optimizes E-Commerce Site Using the Omniture Online Marketing Suite DETAILS Summary SteveMadden.com was seeking a solution that would enable its e-commerce marketers and merchandisers to easily gauge shoppers’ behavior on the site in real-time, conduct sophisticated multivariate tests and target content on-site and within email, and make adjustments on the spot. The team saw the combined capabilities of Omniture SiteCatalyst, Test&Target and Genesis and decided that the Omniture Online Marketing Suite was the right solution.
Timex uses Omniture SearchCenter and SiteCatalyst to Optimize Keyword Searches and Drive Online Sales DETAILS Summary Timex wanted to find ways to increase traffic to its Web site and keep consumers engaged on the site for longer periods of time, with the ultimate goals of decreasing abandonment and increasing conversions. With that focus, Timex adopted Omniture to achieve its online initiatives. Using Omniture products, Timex was able to realize a 500 percent return on ad spend; cross- and up-sell opportunities helped Timex increase conversion rates by 35 percent and average order value online jumped by as much as $5 per order; Timex also reduced its CPC on paid search sites by 18 percent, while increasing overall traffic by 25 percent.
Salesforce.com Leverages Valuable Analytics Data to Test and Optimize its Sales Funnel with Omniture DETAILS Summary Salesforce.com leverages a combination of Omniture SiteCatalyst and Discover to gain insight into the behaviors of visitors to the company’s Web site and uses Omniture Test&Target to continuously test and optimize content to enhance the online experience.
Claflin Medical Equipment Increases Conversion by 150 Percent with Omniture Recommendations DETAILS Summary Claflin wanted to improve the relevance of Web site information for its visitors by better personalizing and optimizing content. The company was looking for a user-friendly and easy-to-manage application to display product recommendations which would help it increase online conversions and sales.
ESN Interactive Drives Qualified Candidates to Academic Programs with the Omniture Online Marketing Suite DETAILS Summary ESNi leverages the Omniture Online Marketing Suite, including Omniture SiteCatalyst, Omniture Discover, Omniture Test&Target and Omniture SearchCenter, to optimize online marketing and recruitment efforts on behalf of its academic clients. The Omniture Online Marketing Suite enables ESNi to improve online marketing performance by testing a variety of images and calls to action on its Web sites, managing keywords across its various campaigns, and analyzing and segmenting Web site traffic data.

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