Success Stories

Summary
With its online channel now accounting for nearly 50% of sales, Sailrite found itself in an enviable dilemma: how could the company easily guide customers through a dizzying array of products and content on its Web site to help them find what they were after? The company’s inventory features more than 955 different fabrics and thousands of other products as well as how-to video content and resource articles. Linking customers with the right content and products quickly is key for the company.

Summary
Citi wanted to create an enhanced, engaging online experience for customers, using more robust functionality and customized tools to address individual concerns. With millions of customers logging in via web or by mobile application each day, it was important for Citi to understand how many customers access the information and, more importantly, why. Citi leveraged Omniture Insight to reduce delinquent payments by 15% and to decrease customer service calls by 20%.

Summary
Sony.com was challenged to maximize revenue from high traffic areas of its Web site while also fulfilling consumers’ increasingly sphisticated needs online. With multiple business units competing for valuable real estate placement on Sony.com’s homepage, the most equitable solution had always been to manually rotate creative for various promotions, based largely on general Web site traffic models. However, managing the distribution of Web site impressions between these business units and coordinating content was time consuming and inefficient. More importantly, Sony.com had historically found that it was most successful when randomly rotating no more than three primary product images, which created lost revenue opportunities when visitors were shown irrelevant content.

Summary
Zeo, the personal sleep coach company, measures sleep quantity and quality and helps users find proven ways to rest better. Zeo needed actionable data shape its business and marketing strategies. Zeo implemented Omniture SiteCatalyst, SearchCenter and Test&Target and saw a 1,500 percent increase in revenue and achieved a more than 4,000 percent return on ad spend.

Summary
Murdoch University had a core online focus on improving the user experience of its Web site, including the relevance of its content, which would in turn yield greater conversion and increase submitted online applications from prospective students. However, Murdoch not only had to focus on making content to various external audiences relevant, it also needed to ensure that staff and student focused content was easily accessible and digestible.

Authors
Omniture, Marketing, Omniture

Summary
Asset Marketing’s family of Web sites, including govmint.com and stauer.com, are top destinations for coin and jewelry collectors. Asset Marketing wanted to understand how offline marketing initiatives, such as print ads and catalogs, impacted paid and natural search on the Web. Asset Marketing selected Omniture SiteCatalyst to provide analytics and reporting across its network of sites and added Omniture SearchCenter to measure paid search alongside natural search within one single repository. Asset Marketing increased overall revenue by 47 percent, created a stronger attribution model and increased return on ad spend.

Summary
MyNewPlace, one of the largest apartment and rental home listing sites in the United States, needed the ability to continually optimize the iPhone app, Web and mobile Web experience it was offering its customers. MyNewPlace leveraged Omniture SiteCatalyst to measure all three of its Web channels (Web, mobile Web, iPhone app). After looking at all three channels, MyNewPlace found that in comparison to the other channels, its mobile Web site was really underperforming. After making changes to the mobile Web site, MyNewPlace saw a 26 percent increase in conversion.

Summary
Limelight Networks®, a leading content delivery network, knew how many new leads and new bookings its marketing activities generated but did not have an effective way to extract detailed campaign insight from their contributions. Limelight selected Omniture’s Closed Loop Marketing solution, which pre-integrates Omniture SiteCatalyst with Salesforce.com through Omniture Genesis. With the integration, Limelight achieved a more than 139 percent increase in leads over prior direct email campaigns.

Summary
Nykredit selected the Omniture Online Marketing Suite to combine Web analytics with paid search campaign management. Using the Online Marketing Suite, Nykredit has generated more leads at a lower total cost. In a one-month period, total cost of paid search spend decreased 10 percent while cost-per-acquisition decreased 28 percent.

Summary
360training is a leading provider of compliance and workforce e-learning solutions with multiple B2C web sites spanning verticals such as real estate training, environmental safety and alcohol and food safety. 360training had ambitions to increase conversions across all of its sites, but lacked a consistent means to test and optimize content in a scalable way. 360training selected Omniture Test&Target to perform A/B tests across all its Web sites and after implementing, the company immediately began to see significant results.