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Robert Walters uses Adobe Digital Marketing Suite for Web Experience Management, to build relationships with jobseekers and employers worldwide DETAILS Summary Robert Walters specializes in permanent and contract recruitment across all industries on an international level. The leading recruitment company recently adopted Adobe Digital Marketing Suite for Web Experience Management, to strengthen its connection with jobseekers and employers worldwide. Using Adobe CQ Content Management, Adobe CQ Social Collaboration, and Adobe CRX, Robert Walters efficiently creates and publishes timely content to 40 websites in nine languages—dramatically expanding the reach and audience of its employment information, job listings, and candidate/client support. With Adobe CQ, marketers in 22 countries—who are not technically trained—can author and publish their own localized content.
Business learning platform attracts additional business by delivering and promoting more relevant and targeted training materials with Adobe® Digital Marketing Suite DETAILS Summary Athena Online needed a flexible and robust site search solution that would enable employees to search across a wide variety of training content formats and find the most relevant results very quickly. With Adobe solutions, Athena Online has increased clicks and engagement with target microsite content, enhanced search results by incorporating implicit and explicit visitor needs and successfully integrated new types of content into its search database.
Premier Inn accelerates delivery for marketing promotions and reduces reliance on outside development resources with Adobe® Digital Marketing Suite DETAILS Summary Premier Inn, a member of the Whitbread corporate family, is an award-winning hotel brand with over 600 budget hotels and more than 43,000 rooms across the United Kingdom and Ireland. Working with its primary digital development agency VML, Premier Inn has implemented the Adobe Digital Marketing Suite, including Adobe® CQ Web Content Management, Adobe® CQ Digital Asset Management, Adobe® CRX, Adobe SiteCatalyst® and Adobe Discover™ to help the company more efficiently create and update the content on its web properties while achieving maximum online marketing impact. Using Adobe, Premier Inn has now accelerated web content publishing from weeks to a single day.
Entertainment leader uses Adobe® Digital Marketing Suite to gain new insights into social media and audience behaviors DETAILS Summary With the help of Adobe solutions, NBC Universal found that if a video viewer "liked" a video, the viewer consumed more than two times more videos; the company also uncovered that if a video viewer shared a video, he or she accessed almost three times the amount of digital video and online content; NBC Universal also discovered that when viewers commented on a video, their consumption increased by approximately seven fold. The level of insight that NBC Universal is able to gather can be essential in finding better ways to help advertisers reach the best audiences.
Renowned children’s publishing, education, and media company uses Adobe® Digital Marketing Suite to help engage six million visitors on average each month and increase conversion in some cases by up to 13%DETAILS Summary Scholastic, a global leader in children's education and entertainment, has services and products online that serve a specific target audience, and the company wanted to create more relevant and impactful content and offers across all of its properties to drive customer engagement, conversion, and sales. Adobe gives Scholastic managers insights into the products or services that merit further investment or others that need revamping in order to better serve customers. With Adobe solutions, Scholastic has converted on an e-mail marketing campaign by as much as 13% and helped to uncover new "wish list" opportunities for shopping carts, boosting conversion by 10%.
Leading European retail bank uses Adobe® Digital Marketing Suite to boost online conversion by up to 45% and enhance customer experiences DETAILS Summary With 96% of its customers having Internet access, ING Direct saw its online channel as its greatest opportunity to differentiate itself from the crowded financial services market, as well as capitalize on a growing mobile banking community. The company wanted to see exactly what customers were doing online and how they interacted with content, as well as find out what type of content resonated best with potential customers. Rather than relying purely on qualitative information gathered from its customer service center, the company turned to the Adobe Digital Marketing Suite to deliver rich insights into its online customer behaviors. With Adobe solutions, ING Direct has improved banner ad conversion by as much as 45%, increased prospect landing page conversion by 25%, and helped reduce call volumes to service centers by 30% for specific user segments.

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Crucial.com Leverages Omniture for Product Recommendations and Multivariate Testing to Increase Visitor Engagement DETAILS Summary Crucial.com expanded its relationship with Omniture by selecting Omniture Recommendations for dynamic product recommendations based on online analytics. The Crucial.com team had previously worked with Omniture Digital consultants to collect analytics data through Omniture SiteCatalyst and to conduct several A/B and multivariate testing campaigns with Omniture Test&Target.
Northwest Airlines Customizes Content with Omniture Test&Target 1:1 to Drive Maximum Relevance DETAILS Summary Northwest Airlines selected Omniture Test&Target 1:1 to automate the display of personalized content across its site, tailored to an individual visitor’s preferences and profile. Northwest Airlines had a large inventory of promotional content that it had previously displayed somewhat randomly across its site, but knew it could increase engagement, conversion and revenue by better customizing these offers to each visitor.
Empruntis.com Increases Online Loan Applications with Omniture Test&Target DETAILS Summary Empruntis.com was interested in creating multivariate tests of key elements and messaging on its site to improve application form completions.The company worked with Omniture Consulting Services (OCS) to deploy Omniture Test&Target, a real-time site optimisation solution which enables marketers to design and execute online tests, create audience segments and manage targeting campaigns.
Sun Microsystems Doubles Conversion Rates from Video Content through Omniture Genesis DETAILS Summary Sun Microsystems utilizes rich media content as a major part of its online marketing and lead generation efforts and needed a way to accurately measure video’s impact on different audience segments and where it performed best across its sites. Sun selected Omniture SiteCatalyst to measure Web visitors’ activity, then integrated SiteCatalyst with Brightcove, a leading online video platform, through Omniture Genesis. The integration enabled seamless communication between Sun’s Brightcove video assets and SiteCatalyst online analytics to help Sun quickly identify the most profitable paths through its Web site.
Ariba Measures Social Media through Omniture APIs DETAILS Summary Social media is a growing part of an overall marketing strategy for Ariba. Ariba wanted to utilize Omniture SiteCatalyst to measure branded and non-branded mentions across multiple social media sites and view social media data alongside all other marketing data. Ariba integrated the Twitter API with SiteCatalyst through Omniture Genesis’ Data Insertion API. Using the Twitter and Omniture APIs, Ariba created reports for a set of branded and non-branded search terms on Twitter within SiteCatalyst, capturing the user name, the text of a tweet and the search term that led a visitor to view the tweet. Ariba also used the APIs to create filters for tweets that decreased static, providing a more accurate view of mentions.
PopCap Games Scores SEM Lift with Omniture SearchCenter DETAILS Summary Leading multi-platform game maker PopCap Games knew search engine marketing was an essential part of the company’s marketing strategy but had limited success making their SEM program profitable using disparate search engine and Web analytics data.PopCap chose Omniture SearchCenter to divide its products into SEM campaigns and measure results against multiple Web site success events. PopCap engaged Omniture Consulting Services to implement a detailed campaign structure and complex bid management rules.
Highlights for Children Improves Relevance of Its Web Sites’ Content with Omniture SiteSearch DETAILS Summary Omniture SiteSearch helped Highlights improve the ease-of-use of its Web sites. Specifically, the company customized and fine-tuned site search results for increased relevance, depending on what a visitor was searching for, and in a way that eliminated irrelevant results as much as possible. “We know that if a visitor doesn’t find what they want quickly, they are likely to leave our site,” said Scott Treadwell, Vice President of E-Commerce Marketing, Highlights. “Omniture SiteSearch provides us with a more granular level of control over our search experience so we can easily guide visitors to the information they are seeking and ensure they do not leave dissatisfied.”
Encyclopaedia Britannica Moves to the Head of the Class with Omniture Test&Target DETAILS Summary Encyclopaedia Britannica's marketing team had historically been reliant on a testing consultant and its internal technology department to implement any A/B tests, which it was not able to execute quickly. Its in-house manual testing tool was time-intensive and cumbersome—and working with another testing partner resulted in long delays and loss of control. The company selected Omniture Test&Target for multivariate testing and to optimize landing pages for referred traffic from several partner sites.
National Geographic Boosts Site Visits, ROAS with Omniture DETAILS Summary National Geographic had a difficult time quantifying the value of its Web site. The company also has a large paid search budget and needed insight into which initiatives were driving the highest return on ad spend. National Geographic used Omniture SearchCenter and Omniture SiteCatalyst to increase page views, site visits and return on ad spend.
Wilton Optimizes Product Relevance with Omniture SiteSearch DETAILS Summary Wilton decided to completely redesign its Web site and replace its homegrown search function with a site search application, which could organize content and products and deliver the right information to visitors quicker. After evaluating a pool of vendors, Wilton selected Omniture SiteSearch because the application could categorize and handle Wilton’s content searches and product searches equally well.
RealNetworks Optimizes Video Landing Pages with Omniture Test&Target DETAILS Summary RealNetworks selected Omniture Test&Target to optimize landing pages for its video content and engaged Omniture Digital to create the multivariate tests required to identify the best-performing landing pages. The company also began using Omniture SiteCatalyst to measure visitor behavior across all its online properties.
Alvenda Boosts Customer Interaction with SiteCatalyst Integration on Alvenda Shoplets (Shop-able Ads)DETAILS Summary Alvenda integrated Shoplets, or shop-able advertisements, with Omniture SiteCatalyst through Omniture Genesis to understand how customer interaction rates compared to traditional advertising units. Alvenda deployed the integration on a leading floral and gift retailer's site during a Mother's Day campaign and measured conversions on the Shoplets alongside conversions on traditional banner advertisements. The integrated resulted in a 41 percent increase in sales per impression, with an increase of more than 10x in interaction rates with the Shoplets. More than 75 million impressions were served in the first few days alone of the campaign.
Esurance Targets Local Offers to Visitors with Omniture DETAILS Summary Esurance selected Omniture Test&Target for its geo-targeting capabilities and best-in-class A/B and multivariate testing functionality. The fact that landing page content could be dynamically updated through Test&Target based on current site activity was also a key selling point.
uLocate Drives Content Relevance Across Multiple Mobile Platforms with Omniture SiteCatalyst DETAILS Summary uLocate implemented Omniture SiteCatalyst to gain greater insight into user engagement with WHERE Apps. The mobile data SiteCatalyst generates provides uLocate with a real-time view of their mobile marketing efforts and brand interactions. The company can make more informed mobile marketing decisions, such as which devices to support, what new features to add to mobile applications, how to better improve the user experience and which new geographies may represent compelling opportunities.
US Auto Parts Network Revs Up Email Campaigns with Omniture Genesis DETAILS Summary US Auto Parts Network (USAP) integrated Omniture SiteCatalyst with Experian CheetahMail through Omniture Genesis to gain deeper insight into email marketing campaigns. The integration enabled USAP to automatically trigger remarketing messages to cart abandoners to recover lost revenue. The company also combined email measurement with other digital marketing metrics, such as display ads. USAP experienced an 18x increase in clickthrough rates and a 50x increase in both revenue per email and transaction rates.
Dailymotion Increases Customer Engagement and Advertiser Confidence with Omniture Insight DETAILS Summary It was difficult for Dailymotion to fully understand how users were interacting with the site. The company needed a solution that could pull together video usage data, Web site usage data, demographic information and registration data to give the company a clearer picture of how users were interacting with the company. With Omniture Insight, they company achieved an immediate and accurate view of multi-channel business performance.
Macys.com Leverages Omniture for Flexible Online Merchandising DETAILS Summary Macys.com selected Omniture Merchandising to power the shopping experience on its site through a combination of rules-based and data-driven merchandising. Omniture Merchandising automatically adjusts product search results based on metrics such as conversion rates to ensure currency and relevancy of results. The application’s flexible Commerce Merchandising Console (CMC) enables retailers to seamlessly bring their offline retail best practices to life online.
Vodafone Australia Centralizes Reporting and Optimizes Conversions with the Omniture Online Marketing Suite DETAILS Summary As one of the world’s largest mobile and data communications corporations, Vodafone Australia was intent on combining multiple data sources and channels to achieve an accurate view of company performance. The company implemented the Omniture Online Marketing Suite, leveraging four products designed to drive increased performance—from acquisition, to customers’ on-site experience and conversion, to retention and remarketing. The Omniture Suite provided Vodafone with an integrated source or marketing performance analysis and optimization.
CreditCards.com Accurately Measures ROI with Omniture DETAILS Summary CreditCards.com’s goal was to find a single analytics solution that would accurately manage its vast catalog of paid search terms, measure the number of closed leads, and the dollar value associated with each closed lead. Using Omniture SearchCenter, the company began evaluating which combination of keywords and landing pages were driving the highest value traffic to the CreditCards.com Web site. By using SiteCatalyst, SearchCenter and Discover to analyze and improve the visitor experience, CreditCards.com optimized the budget allocated to search marketing. By leveraging both SearchCenter and SiteCatalyst, CreditCards.com optimized their bids based on actual profit from closed leads that occurred on their partners’ Web sites.
USAA Increases Conversion Rate with Omniture Insight DETAILS Summary USAA implemented Omniture Insight to measure user activity across the Web, mobile, and voice response channels. Now, using flow reports, the USAA team can see where customers and potential customers begin the acquisition and servicing process, and where they drop off. The team analyzes 20 million log entries and 1.5 million page views per day. Since implementing Omniture Insight, USAA has increased conversion rates from the mid-30’s to the mid-60’s, with an average in the 50 percent range. Through better understanding of cross-channel behavior, customer satisfaction levels are now consistently above 90%.

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