Webinars

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A webinar series designed to provide you with the information you need to achieve insight, action, and uplift for all your marketing initiatives.

Featured

Restaurant.com’s recipe for a better testing plan DETAILS Authors Erin Miller, Manager, Analytics & Insights, Restaurant.com Joseph Stanhope, Senior Analyst, Forrester Jonathan Zajicek, Sr. Analyst, Business Insights, Restaurant.com Summary Website traffic is a valuable commodity. To make the most of this asset, marketers need to ensure that marketing and customer experience efforts will resonate with visitors and drive measurable benefits. The only way to ensure that you’re delivering relevant experiences to your website traffic is through online testing and optimization.
The new face of digital analytics: Using segmentation to increase engagement and loyalty DETAILS Summary Explore the new capabilities of Adobe Discover 3 and how it can help you more efficiently focus your marketing spend, more intelligently present your site content, and more successfully get your customers’ to fill their shopping carts. Duration 45 minutes
Turn Facebook conversations into conversions DETAILS Authors John Yi, Manager, Marketing API Program, Facebook Summary Live from Summit 2012 - Facebook just revealed their newest and most powerful marketing products to date, further shifting marketers from ads to stories. Stories, especially those between current customers are the most effective way for brands to connect with and engage new customers. Facebook's marketing solutions allow you to present your business's authentic story, further reinforcing Facebook as a critical component of your marketing strategy. Learn all about these changes from the team at Facebook, and what they mean for your business. Then, hear from Adobe representatives how your Facebook social marketing can be scaled and optimized through Adobe technology. Duration 48 minutes
Shift your customers’ buying habits DETAILS Authors Thomas Gage, Senior director Business Development, AutoTrader.com Summary AutoTrader.com is a data-decision driven company that applies multiple Adobe products to help their consumers and advertisers achieve success. See how AutoTrader helps consumers research, find, purchase, and sell a vehicle leveraging Adobe products. Duration 42 minutes
Viacoms mobile marketing unplugged DETAILS Authors Joe Lalley, Vice President, Digital Products, MTV Networks Ray Pun, Senior Manager, Product Marketing, Adobe Summary As more consumer’s access content on the go, mobile marketing will grow in importance. Marketers today need to make sure they are investing and optimizing in the right mobile marketing areas that will drive the biggest benefit for their organization. In this webcast, Viacom will provide tips to increase the ROI of your current mobile strategy. Duration 45 minutes
Create a five-star search marketing plan DETAILS Authors Jason Price, Executive Vice President of Business Development and Strategic Accounts, Hospitality eBusiness Strategies (HeBS) Chris Sherman, Executive editor, Search Engine Land Mariana Mechoso Safer, VP Marketing hospitality eBusiness, Hospitality eBusiness Strategies (HeBS) Summary Search marketing represents one of the most efficient ways to acquire, convert, and retain website visitors. But if this channel is not incorporating analytics data, automated technologies, and sophisticated best practices, then it could represent an underperforming drain for an organization. Savvy marketers who want to reduce keyword costs, boost efficiencies, and maximize ROI are turning to automated solutions to help them make sense of the complexities that persist in the search landscape. Duration 45 minutes

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Empowering the Marketer: Increasing Relevancy Using Automated Multivariate Testing in Email DETAILS Authors Chris Duskin, Senior Director Product Management, Omniture Jeff Clayton, , Responsys Summary Jeff Clayton, VP at Responsys, and Chris Duskin, of Omniture, talk about how smart marketers can use multivariate testing techniques and automation to help a marketer achieve his or her end goal---increasing response, relevance, and conversion through e-mail campaigns. Duration 30 minutes
Becoming a Data-Driven Marketer DETAILS Authors Nathan Walker, Corporate Trainer, Omniture Summary Today’s metric-driven marketer can be overloaded by data. So what is the secret that allows some data managers to become effective analytical strategists? See the 5 strategies that separate the strategists from the managers. Duration 50 minutes
How to Exponentially Increase Conversion from Search DETAILS Authors Jason Bishop, SEM Consultant, Omniture Joel Hall, Client Manager, Omniture Summary Joel and Jason discuss how the current search landscape is changing. Search campaign costs are rising, and marketers are expected to be more accountable for their marketing spend. This webinar discusses how to make search campaigns and landing pages work in concert to achieve greater relevance for consumers. Duration 50 minutes
SEM Insights into B2B Buyers: Using Search to Understand Your Sales Cycle DETAILS Authors Gord Hotchkiss, President, Enquiro Summary Leveraged correctly, Search Engine Marketing can provide meaningful insights into a B2B searcher's role and objectives. Join us in this in-depth discussion of media consumption, relevance, "Satisficing", and visual scanning patterns. Duration 70 minutes
Actions Speak Louder Than Clicks: The new rules of engagement optimization DETAILS Authors Mark Taylor, EVP, Chief Marketing Technologist, Wunderman Brent Hieggelke, Vice President of Strategic Marketing, Omniture Summary Whether you're leading an army of marketers or conducting guerilla warfare, you’ve got to understand the rules of engagement. Join the war room of 2 industry veterans as they outline the critical strategies of engaging visitors. Duration 60 minutes
Measuring B2B Beyond the Lead: Proving & Improving Marketing’s Contribution DETAILS Authors Mikel Chertudi, Sr. Director Online Marketing, Omniture Chad Sollis, Director, Interactive Marketing, Omniture Todd Barr, Sr. Director Customer & Partner Marketing, RedHat Summary This webinar is divided into 3 sections that show you why B2B marketers are deepening their metrics, how that can become a reality, and what a leading B2B organization saw when they began to look beyond the lead. Industry Business Services Duration 60 minutes
3 Proven Approaches to Delivering Targeted Content DETAILS Authors Charlene Li, Vice President, Principal Analyst, Forrester Summary This webinar uses key research and real examples to answer questions like: -What does online targeting mean today? -How important is targeting to consumers? -What’s working, what’s not? Duration 50 minutes
Maximize Online Holiday Sales: 7 Clever Tactics for eTailers DETAILS Authors Lauren Freedman, President, The e-tailing Group Jim McIntosh, Product Marketing Business Analyst, Backcountry.com Josh Dahmer, Senior Retail Consultant, Omniture Summary Just in time for the holidays, this webinar covers key strategies to maximize your online sales during key times of peak traffic. This team of retail gurus will guide you through: holiday maximization tactics from dozens of retailers, research highlighting customer spending trends, detailed insights from backcountry.com, best practices of action-oriented measurement. Industry Retail Duration 55 minutes
Advancing Web Analytics: Adding Qualitative Customer Data DETAILS Authors Avinash Kaushik, Author & Web Analytics Evangelist, Occam's Razor Eric Head, Director of Business Development, Foresee Results Summary Web Analytics is really good at showing you "What" your customers are doing—even "When" and "How" and "How Much". But to find out "Why" they're doing the "What", you have to ask them. This webinar focuses on scalable ways to listen to the voice of your customer, and synergies gained from combining that qualitative insight with your clickstream data. Duration 120 minutes
Landing Page Optimization: Keep Readers Moving Down the Sales Funnel DETAILS Authors Dr. Flint McGlaughlin, Founder, MarketingExperiments Summary Based on MarketingExperiment's Professional Certification Course in Landing Page Optimization, this webinar features actual test examples, protocols, and final results. You'll learn about the 5 elements that influence the performance of landing pages, and MarketingExperiment's patent-pending Conversion Index that converts them into a formula you can apply to your pages. Duration 60 minutes
7 Steps to Increasing Web Site Conversion DETAILS Authors Mikel Chertudi, Sr. Director Online Marketing, Omniture Summary In this webinar, you will learn to extend the concept of a traditional conversion funnel past site-only metrics and KPIs. Then apply 7 types of best practice strategies to increase engagement and conversion. Duration 60 minutes
7 Advanced Steps to Effective Search Marketing DETAILS Authors Wes Funk, Marketing Programs Director, Omniture Summary Learn how to: 1) Increase Response, Customers, & Revenue. 2) Improve efficiency. 3) Enhance brand impact. Duration 60 minutes
New B-to-B Research: Business Technology Marketing Trends DETAILS Authors Anne Holland, President, MarketingSherpa Stefan Tornquist, Research Director, MarketingSherpa Mikel Chertudi, Sr. Director Online Marketing, Omniture Summary Based on the new edition of "MarketingSherpa's Business Technology Benchmark Guide" you'll learn: 1, 2007 conversion rates for inquiry to qualified lead, and qualified lead to sale; 2, B-to-B search marketing, email marketing, and podcasting data; 3, Surprising Webinar and white paper marketing stats. Industry Business Services Duration 60 minutes
Jupiter Research: 3 Retail Optimization Strategies: Implementing Online Summer Strategies that Impact Holiday Sales DETAILS Authors Patti Freeman Evans, Senior Retail Analyst, Jupiter Research Josh Dahmer, Senior Retail Consultant, Omniture Seth Moore, Manager of Website Marketing, Overstock.com Summary Learn from her nineteen years of diversified experience in expertise in creating customer-centric ecommerce sites, integrating channels effectively, developing innovative marketing initiatives and ensuring high-standard customer service and order fulfillment operations. Also see how Overstock.com is leveraging social networking technology to maximize the customer engagement. Duration 60 minutes
Forrester: True Integrated Marketing DETAILS Authors Elana Anderson, Vice President and Research Director, Forrester Summary As audiences are increasingly ignoring the barrage of today's advertising messages, customer data plays the critical role in helping marketers become relevant in each medium and message we craft. Elana focuses her team's research on the changing role of marketing in an era of media fragmentation, interactive media, and fast-changing consumer behavior. In this webinar, she combines two of her specialties- customer analytics and marketing technology. Duration 60 minutes
Forrester: Optimizing Web Interactions through On-site Behavioral Targeting DETAILS Authors Suresh Vital, Senior Analyst, Forrester Brent Hieggelke, Vice President of Strategic Marketing, Omniture Summary Suresh focuses his research on the changing role of marketing in an era of media fragmentation, increasing prevalence of addressable and interactive media, and fast-changing consumer behavior. In this webinar, he gives special attention to one of his specialties- predictive marketing applications and techniques. Brett is an experienced marketing executive, passionate about evolving the entire web analytics category globally. His deep insights come from working directly with top brands as they have pioneered the use of behavioral targeting in optimizing website experience. Duration 60 minutes
InTouch: 8 Critical Success Factors for Lead Generation DETAILS Authors Brian J. Carroll, Author, Start With A Lead Summary Watch our Webinar with Brian J. Carroll, industry guru on B2B lead generation and Mikel Chertudi, Director of Online Marketing for Omniture. Brian and Mikel will teach you the 8 critical success factors you need to know for lead generation. And you'll see how you can compare your online and offline channels to understand where you are getting the highest return.

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