••
Agenda
Tracks and Sessions
All breakouts sessions are designed to deliver pragmatic and actionable ideas.
Web Analytics and Segmentation Track
Evolving from Data Manager to Actionable Strategist
Presented by Omar Bendjaballah, Omniture
Do you have more data but less time to extract actionable value from it? In this session, learn how to democratise your
data by automating alert thresholds, reports and dashboards for conversion, traffic, and sales.
Omniture Discover Exploration Strategies—Know Your Visitor's Story
Presented by Jonas Nielsen, Omniture
Customers are telling you a story with every interaction on your site. Learn how to use the power of Omniture Discover to take
a deep dive into your data to uncover the insights you need to optimize your business. In this session, we’ll discuss seven ways
for analyzing customer interactions that will lead to more effective business strategies and engaging customer experiences.
Effecting Positive Business Change Through Advanced Web Analytics
Introducing Omniture Discover OnPremise (Previously Visual Sciences Platform 5)
Presented by Simon Gibbard, Omniture
As the web channel becomes an increasingly important part of the multi-channel mix, so the scope and importance of web analytics grows.
Join us to learn how leading multi-channel organisations are leveraging the full value of their online interaction data to effect
positive change and drive better business both online and across the enterprise. This session will introduce for the first time,
Omniture Discover OnPremise, our advanced multi-dimensional analysis tool.
- Case Study: Francois Lagunas, Daily Motion
Web 2.0 Track: Video & Social Media
Social Networking & Communities
Presented by Matt Belkin, Omniture
User Generated content (UGC) can increase customer interaction and loyalty on your site. Learn how to maximise UGC in
order to drive more content consumption, content creation and other site business goals. We’ll also talk about how to
determine which media sources and customer segments tend to drive more UGC.
Optimising the Customer Experience using Rich Media Technologies
Presented by Stephen Hammond, Omniture
The use of Streaming Media, Rich Internet Apps, Blogs, RSS, Widgets, and more is rapidly increasing, but do you understand
their real impact and how to use these emerging technologies to more fully engage your customer? Join us for an interactive
session with industry innovators and case studies that highlight a three-step approach to achieving higher ROI and an optimised
customer experience.
Site Optimisation Track
Testing and Targeting: New Approaches for Turning Analytics into Action
Presented by Jamie Brighton, Omniture
More customer engagement means more yield for every dollar invested. Optimisation, fortunately, no longer takes big IT
development projects, an advanced degree in statistics or months to get results. With Omniture’s integrated testing and
targeting suite, marketers can now easily control and optimise the visitor experience using strategies such as A/B testing,
multivariate testing, and behavioral targeting. In this session, Omniture experts will give an overview of the most popular
approaches to optimisation and when each should be used.
Analytics into Action: A/B and Multivariate Testing with Omniture Test&Target
Presented by John Arvanitis, Omniture
Online marketers have aggressive goals and numerous ideas to try, but IT priorities and conventional wisdom often get in the
way. Learn how marketers are taking control and using the speed of A/B and multivariate testing to acquire, engage and convert
more customers.
Behavioral Targeting on Your Site: Deliver Relevant Content, Engage More Customers, and Measure the Uplift
Presented by Mike Harris, Omniture
Targeting relevant content to visitors enables Web sites to listen and respond to customers in an intelligent manner, producing
significant uplift in customer engagement through to conversion. Site behavioral targeting is an important strategy for delivering
customer-centric experiences. This session will discuss the advantages of segment based targeting and 1-to-1 predictive targeting—how
they work, what dataset is used for decision making, how uplift is measured and how content is controlled.
Search Marketing Track
Moving Beyond Bid Management with Omniture SearchCenter
Presented by Giuseppe Sessa, Omniture
The search world is rapidly moving beyond the simple bid into customer conversion and loyalty. Learn how to differentiate
your marketing campaigns and increase the potential viability of your paid search campaigns through Omniture SearchCenter.
Advanced SEM Optimization Techniques
Presented by Giuseppe Sessa, Omniture
Are your campaigns growing increasingly complex? Is your list of keywords growing larger but less effective? Learn how
SearchCenter's new productivity enhancement tools streamline campaign management by helping you simplify keyword management
and create a more efficient account structure. Hear best practices for increasing return on ad spend through the latest bid
rule design strategies.
Online Marketing Track
Providing a new level of profitability with Campaign Commander and Omniture Genesis by Emailvision
Presented by Aymar de Froberville, Director of Product Development / Channel Sales Director, Emailvision
Emailvision, growing “on demand” email marketing software provider on the European market, will explain their lecture of market evolution,
and the improvements of their platform to accordingly provide marketers with high-value global solution.
Email marketing is getting more and more mature, requiring sophisticated techniques and tools to generate high profitability. As a pure player, Emailvision is offering the benefits of the integration between Omniture analytic platform with high performance email marketing software and platform, Campaign Commander. This combination allows sharp tracking, instant accurate targeting, high reactivity, in a word all necessary elements to get the best productivity and revenue from email marketing campaigns.
Division of world leader Avid Technology, Pinnacle Systems chose to take all the benefits from the successful partnership between Omniture and Emailvision. Their Case Study will show their target and the way they will reach it. It will also illustrate how sophisticated techniques can improve drastically deliverability and impact of email marketing channel.
Strategies when measuring corporate communication online by Hallvarsson & Halvarsson
Presented by Staffan Lindgren, Executive Partner, Hallvarsson & Halvarsson
Corporations spend substantial resources on branding, recruitment, investor relations, social responsibility and other corporate communication
efforts but often pay little attention to measuring and optimizing the online manifestations of these. The success criteria for corporate
communication online may not be as obvious as those for commerce and media web sites, but with the right tools and planning, web analytics can
give valuable feedback for improving the online corporate message and ultimately increasing profitability.
The session will cover strategies and best practices for successful measurement of online corporate communication. For example: Identification of primary goals and target groups, planning of data collection, definition of key performance indicators, successful analysis of non-numerical statistics, effective visitor segmentation, privacy considerations, search-engine optimization, use of scheduled versus ad hoc reporting, and active web-site improvement based on statistics.
Achieving Change Through Advanced Web Analytics, Behavioral Targeting and Optimization with Notebene.net
Presented by Kristoffer Ewald, VP Strategy & Analytics, Notabene.net
Notebene.net will discuss how to build a full service Online Marketing Agency and share their views on creating a Total Optimization Strategy using Online Space Management.
Using tools from Omniture and KPI Work by Trainer's House Satama
Presented by Kalle Heinonen, Senior Consultant, Satama and Kimmo Vihanto, Marketing Manager, Lippu.fi
Lippu.fi sells tickets to events, directly on their website and through resellers. Satama helped them improve e-sales by delivering relevant
KPIs measuring the effect of content on sales. KPIs were then delivered to the right people using customized dashboards. Lippu.fi gained the
insights needed for a site redesign, and their new website performs 40% better than the old one.
Effective Web Analytics – From data collection to performance optimisation by Creuna
Presented by: Marc Sårde, Senior Consultant, Creuna and Rune Varnaa, Consultant, Creuna
Over the last couple of years a vast number of companies
have taken the step to invest in measuring their online
activities through the use of professional web analytics
tools. However, many end up with a powerful tool that
runs perfectly, collecting huge amounts of data that are
distributed in various reports, but that crucial uplift in
online performance just doesn’t seem to come. What does
it really take to move beyond mere data collection, or
even data reporting, and reach the plateau of data driven
performance optimization?
Creuna works to help companies reach the stage where web
analytics is used to effectively gather actionable intelligence
and use this to create real, bottom line value. Learn from our
experience of what processes, strategies and resources are
needed to truly take advantage of web analytics.