• Omniture’s vision for Online Business Optimisation
• Learnings from market-leading customer case studies
• Best practices for your specific industry on what to measure, how to measure it and the best actions to take to drive your success
• How to’s for integrating your marketing applications with behavioural targeting through Touch Clarity
• Best practices for taking advantage of the newest Web 2.0 applications
• Models for building and distributing insightful dashboards
• Deep insight into Omniture’s newest products including Genesis, Discover, and SearchCenter to apply advanced product features to your critical business problems

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The Omniture Summit 2007 will focus on Marketing 2.0 – integrated, multi-channel marketing that takes customer engagement and marketing accountability to a new level in the era of Web 2.0.

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Josh James is a pioneer in the online marketing and Web analytics industry, Josh James co-founded Omniture in 1996. Under James’ tenure as chief executive officer, Omniture has seen repeated years with more than 100 percent increases in revenue growth. In addition to his responsibilities as CEO, James also sits on the company’s board of directors.

Shar VanBoskirk, Senior Analyst, Forrester Research. Shar is a senior analyst whose work focuses primarily on strategies for leveraging interactive channels, and she is widely quoted in publications such as The New York Times, Fortune, and The Wall Street Journal and has appeared on National Public Radio. Shar's specific areas of emphasis include email marketing, online advertising, search engine marketing, ad serving and targeting, mobile marketing, and in-game advertising. She, together with the rest of the Marketing Strategy & Technology team, also shares her insights on technology and marketing in Forrester's Marketing Blog.