Speakers
Josh James
CEO & Co-Founder, Omniture Inc.
Josh James is the CEO and Co-Founder of Omniture, a leader in the emerging, high-growth market of online business optimization. Josh
is a pioneer in the on-demand market, a founder of three other successful high-tech companies, and was the recipient of the 2006
Ernst & Young Entrepreneur of the Year award.
Through his leadership and visionary business practices, Omniture has earned the highest customer retention rate in the industry
with marquee clients including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, GM, Countrywide, and HP.
Lance Armstrong
Special Guest Speaker
Lance Armstrong’s riding career began in Plano, Texas where he showed cycling promise at an early age. At 16, he was a sponsored
athlete and at 20 he was the U.S. National Amateur Champion. Lance entered 1996 as the No. 1 ranked cyclist in the world when he
was diagnosed with cancer. Through aggressive chemotherapy he beat the disease, and anxiously returned to racing. In 1999, Lance
notched his first Tour de France title and followed it up with a record six more. Among other interests, he continues to be a
leader and activist on behalf of cancer survivors around the world.
Seth Godin
Author and Marketing Guru
Seth is the author of nine best-selling books around the world that have been translated into more than twenty languages.
Permission marketing was a New York Times bestseller. ‘Unleashing the Ideavirus’ is the most popular ebook ever published,
and Purple Cow is the bestselling marketing book of the decade. In addition to his writing and speaking, Seth is founder of
squidoo.com, a fast growing, easy to use Web site. His blog (which you can find by typing “seth” into Google) is the 20th most
popular in the world, out of 80 million blogs (and counting). Find out why American Way Magazine called Seth Godin, “America’s
Greatest Marketer.”
Shar VanBoskirk
Senior Analyst, Forrester Research
Shar is a senior analyst for Forrester Research whose work focuses primarily on strategies for leveraging the interactive
channel. She is widely quoted in publications such as the New York Times, Fortune, and the Wall Street Journal and has
appeared on national Public Radio. Shar’s specific areas of emphasis include email marketing, online advertising, search
engine marketing, ad serving and targeting, mobile marketing and in-game advertising. She, together with the rest of the
Marketing Strategy & Technology team, also shares her insights on technology and marketing in Forrester's Marketing Blog.
Brad Strothkamp
Sr. Analyst, Forrester Research
Brad Strothkamp is a Senior Analyst and leading expert at Forrester on eCommerce/eBusiness strategy development within financial
services, as well as best practices for financial firms selling to and servicing online consumers. Prior to joining Forrester,
Brad spent more than 10 years developing and managing online services for consumers.
Vikram Sehgal
Research Director, JupiterResearch
Vikram Sehgal is a Research Director with JupiterResearch designing and building consumer commerce forecast models. As a frequent contributor
to the online behavior and demographic service area, he has been quoted in major media and trade outlets such as The LA Times, CNN Money,
Wall Street Transcript, AD Week and American Banker.
Barry Parr
Analyst, JupiterResearch
Barry Parr is an Analyst in the media group at JupiterResearch. He has more than 15 years of experience in media, both online and off,
including software development, marketing, editorial, circulation, online advertising, and production management—and has been quoted in
the Wall Street Journal, New York Times, Forbes, Business Week and other publications.
Brett Error
CTO & Vice President of Products, Omniture Inc.
Chief Technology Officer and Executive Vice President of Products since 1999. Brett is responsible for the overall technology leadership and
direction for Omniture. He oversees Omniture's engineering, product management, and network operations teams. More recently, he has had
responsibility for the integration of technologies gained through Omniture's acquisitions and leads the company's efforts to establish and
grow Omniture's online business optimization platform. Brett has been instrumental in Omniture's emergence as a leader for online business
optimization with leading technologies in the areas of Web analytics, behavioral targeting, search engine marketing, real-time segmentation
and analysis, and partner application integration. Prior to joining Omniture, he worked for an Internet service provider and web development
agency. Mr. Error holds a B.S. in Biology from the University of Utah.