A Market Leader

Omniture is the leading provider of online business optimization, which it delivers through the Omniture Online Marketing Suite™. Online business optimization is a strategy for using customer insight to drive innovation and increased loyalty in a digital world. The Online Marketing Suite empowers marketers to use customer insight to optimize interactions—creating more personalized, relevant customer experiences while also maximizing their marketing spend.

After a decade of digital disruption, the shift to online marketing is accelerating, and marketers need an Online Marketing Suite to provide a faster, easier and more cost effective approach to drive business success.

With Omniture, digital transactions from Web sites and other online channels, such as mobile, video and social media, as well as offline channels, such as point-of-sale and call centers can be captured, stored and analyzed to:

• Measure trends and customer behavior in real-time
• Provide real-time, high-performance analysis and reporting for all levels of business users
• Automate the delivery of content and marketing offers
• Test site design and navigational elements
• Optimize the user experience and revenue opportunities for our customers
• Optimize critical online processes

As a result, Omniture customers can more fully leverage the Internet and emerging digital channels to increase revenues, improve customer service and operational efficiency, and maintain a competitive edge.

Preferred By Customers

Omniture’s market leadership has been demonstrated over the past ten years as we’ve helped industry leaders including eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP drive successful online business initiatives

Omniture has more than 5,100 customers across 91 countries, and represents some of the largest and most well-respected enterprise brands in the world, including:

• Three of the top five Fortune-ranked companies
• Four of the top five banks
• Four of the top five travel companies
• Six of the top 10 retailers
• Six of the top 10 media companies
• Eleven of the top 15 automakers
• 15 of the top 20 advertisers
• 15 of the top 25 digital agencies

View our customer showcase.

Award Winning Technology

Omniture provides an Online Marketing Suite comprised of Omniture and partner applications as well as a growing ecosystem of agency, developer and services partners. The Omniture Online Marketing Suite is highly modular and flexible, allowing customers to tailor the suite to meet their specific business requirements. Customers can utilize individual products, a combination of products and services or the entire suite.

The Online Marketing Suite includes:

Visitor Acquisition Applications

• Omniture SearchCenter
• Omniture Genesis Partner Applications

Conversation Applications

• Omniture Merchandising
• Omniture Recommendations
• Omniture SiteSearch
• Omniture Survey
• Omniture Test&Target
• Omniture Genesis Partner Applications

Online Analytics Applications

• Omniture Discover
• Omniture SiteCatalyst

Channel Analytics Applications

• Omniture Insight
• Omniture Insight for Retail
• Omniture Genesis Partner Applications

Visit our product pages and recent awardsfor more information.

World-class Client Services

Omniture’s customer innovation and success are fueled by a comprehensive set of customizable client services, consulting and educational offerings:

Omniture ClientCare

Seasoned client service professionals deliver 24/7 personalized and proactive services.

• Phone, email, message board and LiveChat
• Interactive knowledge base
• Personalized account management

Omniture Consulting

Experienced consulting professionals provide deep subject matter expertise.

• Omniture product implementation
• Vertical industry
• Search marketing
• Merchandising
• Creative
• Custom services

Omniture Education

A trusted source for delivering premier training and certification on Omniture products.

• 250 worldwide training and certification centers
• More than 50 hours of on-demand training
• Product and partner certifications

View Omniture Services for more information

Value-Added Ecosystem

Omniture has a rich partner and marketing ecosystem supporting the Online Marketing Suite. This includes:

• Technology Providers: Strategic technology providers enable online marketing infrastructure including Adobe, Baidu, Google and Yahoo!.
• Application Partners: Hundreds of best-in-class marketing applications provide solutions for community rankings and reviews, content management, CRM, email marketing, rich media, social media and user experience.
• Developers: Thousands of developers use Omniture’s Web services and programming interfaces to expand the Omniture product suite.
• Agencies: The world’s largest and most innovative digital marketing agencies standardize on Omniture including: Avenue A | Razorfish, Ogilvy, Wunderman, and more.

Visit the Omniture Partner Showcase for more information.