Omniture in the News
Jun 01, 2008
Online sales climb the charts by 30% at Musicnotes.com
Musicnotes Inc. is hitting all the right notes on its e-commerce site so far in 2008. A combination of building its content and customer service helped the web-only sheet music and guitar tablature retailer reach $3 million in online sales from January through early May.
May 29, 2008
A Web Analytics Intervention: How to Get Corporate Buy-In
With a seven-step plan in hand to adopt Web analytics, a marketing executive asks how to get corporate buy-in. Here are my suggestions (with names and company info changed to protect the innocent.- May 21, 2008
3 Great (and Quick) Optimization Reads from Omniture
Yesterday’s visit to the Omniture Industry Insights blog gave me a one-stop-shop for fodder on marketing optimization tactics and strategy worth sharing (and a personal opportunity to apologize to boot!). 
May 20, 2008
Omniture Announces Marketing Software Upgrade
Omniture, a leading business software provider, today announced a new version of its Test & Target software that allows marketers to create, test, and execute marketing campaigns directly on their Web sites. With the new software, marketers should be able to save time and implement changes immediately on their sites, which should make the production of A/B tests and other targeted campaigns faster and easier.- May 16, 2008
Omniture- a whole new world of web analytics
In the organization I work for we have been using WebTrends to track our website traffic. We have about 70,000 visitors every month (according to WebTrends). The problem is that we are using WebTrends to analyse the server logs and interpret them to give us our traffic data. This is a very unreliable way of doing things. - May 15, 2008
Omniture Test&Target: Insight from Chris Duskin
You might have heard of Omniture's Test&Target product which has the ability to leverage sophisticated behavioral targeting plus Multivariate testing, but you might not completely understand whether it's right for your business or what type of insight it can provide you. I decided to find out some more information by posing some questions to a Test&Target expert, Omniture's very own Sr. Director of Product Marketing, Chris Duskin. - May 14, 2008
Aberdeen Group Announces Top 100 Most Influential Technology Vendors for 2008
BOSTON, MA - May 13, 2008 - The Annual State of the Market Report out from the Aberdeen Group showcases the results of five years of research and up to date insight from 4,645 snap-shot survey respondents. New to the report this year is a compilation of the Top 100 organizations that excelled at providing value to the business community. The list included software, hardware, and service providers with Microsoft, Oracle and SAP rounding out the top three spots. Technology household names including IBM, Dell, HP, Cisco, Salesforce.com, EMC and Sun closed out the top 10. Other well established brands including Google (#11), RIM/Blackberry (#12), Apple (#16), Motorola (#22), Intel (#29), and Intuit (#46) were notably present. 
May 13, 2008
Omniture's John Mellor: Executive Vice President Of Business Development
After John Mellor earned his undergraduate degree in Mechanical Engineering in the 1980s, he wasn't sure what he wanted to do. So, he took every graduate admission test available, from the GMAT for business schools to the LSAT for law schools. He was even accepted to dental school at the University of Iowa. Instead, he chose a very different path. Mr. Mellor and some friends founded Viewpoint Corp., a 3D computer graphics company, which they later sold to Computer Associates International, now CA Inc., for an undisclosed sum. Mr. Mellor eventually did do a stint in graduate school -- earning an M.B.A. -- and landed at Omniture Inc. in 2003 with stops along the way at Frontline Educational Products LLC, and RichFX Inc. Elizabeth Garone spoke to Mr. Mellor about his career path. Edited excerpts follow.
May 05, 2008
Optimum Results
When it comes to Web analytics, what do marketers really focus on? What aspects of their Web sites do they optimize on an ongoing basis, and what tools do they use to get it done?- May 03, 2008
The power of Internet marketing
Any successful business—from a small, locally owned dry cleaner to a colossal, nationally operated department store—will agree that a large part of their success can be attributed to the marketing technique they employ. The simple truth is that consumers need to know about you and the products or services you offer before they can buy them from you. This is a truth companies have been acquainted with and been exploiting for years. From the first newspaper advertisement printed in the early 1700s to the latest Internet marketing technique available today, advertising has had an impact on the economy, on society, on culture, even on politics—this venture has transformed the twentieth century into the age of the advertising firm. 
Apr 29, 2008
Omniture Signs Sephora
Orem, Utah-based web analytics provider Omniture has notched up another win with a e-commerce site, saying today that it has signed on beauty retailer Sephora for its online web analytics.- Apr 22, 2008
Business Software’s Easy Feeling
Workers encountering new technology in the office traditionally must endure lengthy training or spend hours poring over reference manuals. But that is changing as more business-software firms aim to simplify their products by mimicking the look and feel of familiar Web sites. 
Apr 14, 2008
Web analytics: Your portal to Insight
Everybody knows that the Web is a major customer touchpoint. Web analytics--the study of visitor behavior online-- is the primary vehicle for the intelligent optimization of that touch¬point. But Web analytics can be useful to marketers even when their responsi¬bilities aren't tied to the Web.- Apr 07, 2008
Web Analytics Launches for Omniture
US web analytics firm Omniture has introduced two new products: the first resulting from the combined technology of recently acquired firms Offermatica and TouchClarity, and the second from its purchase of real-time analytics company Visual Sciences. - Apr 04, 2008
Retailers digging deeper with search marketing analytics, experts say
With new sets of analytics tools designed for search marketing campaigns, online retailers are beginning to dig more deeply into the clickstreams between search ads and purchases and finding new ways to improve conversion rates, says Christopher Knoch, principal consultant for Omniture Consulting, the professional services arm of web analytics provider Omniture Inc. - Apr 03, 2008
Omniture Channel Program Receives Gold Five Ranking
Omniture, Inc. (NASDAQ: OMTR), today announced that it has been certified as a Gold 5-Star Overall Winner in VARBusinesses’ 2008 Partner Program Guide as one of North America’s leading channel programs. Other vendors recognized include HP, IBM, Microsoft, SAP and salesforce.com. 
Apr 02, 2008
InstantService ‘Proactive Chat’ Further Extends Omniture Web Analytics and Boosts Online Sales
To help companies convert online shoppers into online buyers, InstantService, Inc., a provider of chat and email management solutions, announced today it has joined Omniture, Inc.'s (Nasdaq: OMTR - News) Genesis Network. The seamless integration between InstantService's proactive chat product, InstantInvite(TM), and Omniture's online business optimization platform will deliver powerful sales, marketing and analytical efficiencies for Fortune 500 ecom retailers, financial services, high tech, transportation, and call centers.- Mar 31, 2008
Omniture Signs Rugs Direct
Omniture Inc., a publisher of Web-based business optimization software, recently revealed that area rug retailer Rugs Direct has selected an Omniture application to replace its existing Web analytics utility. - Mar 30, 2008
ASTRO’s Digital Arm Leverages Omniture
Omniture, a provider of online business optimization software, has been selected by Multimedia Interactive Technologies (MIT), the multimedia arm of Astro All Asia Networks plc. (AAAN), to measure visitor engagement with their online services using Omniture SiteCatalyst and Omniture Discover. - Mar 26, 2008
Omniture Wins Malaysian Multimedia Customer
Omniture Inc., a publisher of online business optimization software, revealed Tuesday that Multimedia Interactive Technologies, the multimedia arm of Malaysian firm ASTRO All Asia Networks, has chosen Omniture's software suite to measure its online audience and customer base. - Mar 24, 2008
Search Draws Big Spending
Paid search marketing remains a juggernaut, on track to comprise 40% of all U.S. online advertising spending, far ahead of display ads, rich media and video, and e-mail, according to research aggregator eMarketer. Paid search will continue to hover around 40% of online advertising through 2011, eMarketer predicts. - Mar 13, 2008
CableOrganizer.com boosts conversion rates by 10% with web analytics
CableOrganizer.com Inc., a supplier of cables and other electronics-related products, realized a 500% to 700% return on investment using web analytics to serve real-time personalized content based on shoppers’ interests, the web-only retailer says. - Mar 13, 2008
Omniture and Baidu.com bring web analytics to China
Baidu.com Inc., the leading Chinese language Internet search provider, has formed an alliance with web analytics provider Omniture Inc. to bring metrics-based online marketing to China. - Mar 11, 2008
Omniture Summit: Trends in Analytics
This past week I attended the annual Omniture Summit, the analytics firm's annual customer event. I was invited to speak and share client experiences as well as cover material from the book I coauthored, "Actionable Web Analytics," and topics I discuss on ClickZ. I also attended sessions and talked with attendees to hear more about what others are focusing on and struggling with and the common roadblocks they're overcoming. - Mar 06, 2008
Q&A With Omniture’s Ennis on Site Optimization
Web analytics giant Omniture has 4,400 customers that, taken together, represent roughly 30 percent of the world’s online ad spending. Last year the company’s servers recorded 2.7 trillion individual interactions, each of which represents a grain of knowledge about the Internet’s preferences and behaviors. - Mar 06, 2008
Optimizing Online Business with Omniture
Over 2,000 of the world’s top online marketing talent — and those spending 30% of the world-wide web ad spending — descended upon Salt Lake City for Omniture’s annual Summit on web analytics. Omniture is recognized by Fast Company as one of the world’s most innovative companies (interestingly, 66% of the top 50 are Omniture customers). - Mar 06, 2008
New Omniture release lets e-retailers measure user interaction with videos
Expanded capability to measure and analyze consumers’ engagement with online rich media content is a centerpiece of the latest release of Omniture Inc.`s on-demand web analytics package. Site Catalyst 14 tracks how consumers interact on a web site with video to yield information for site operators on which videos are the most engaging, which ones lead to conversion, and how much video is consumed on a site. 
Mar 06, 2008
Omniture Adds Tracking For Video, Search Engines
Among product upgrades announced Wednesday, Omniture has added the ability to track video to the latest version of its flagship SiteCatalyst Web analytics software.- Mar 05, 2008
Omniture’s SiteCatalyst Turns 14
The new version of Omniture's SiteCatalyst product doesn't only report on rich Internet applications; the interface itself is built from AJAX. - Mar 01, 2008
Presenting the 2008 Fast 50
The list of indignities we suffer online every day is significant. Our bank hits us up for a high-yield checking account ... while we're in our high-yield checking account. We have to navigate four levels deep at our favorite sites to get to what we want, every single day. Even when a site should know you, the experience is one size fits all, and frankly, dumb. The Web doesn't know you at all. 
Feb 27, 2008
Vignette Gears Up For A Better Web Experience
I caught up with Vignette as details were emerging about its updated Web content management tools. This week, we learned a little more about the Web Experience Platform, the company's new and improved approach at managing your content.- Feb 25, 2008
Omniture doubles La Redoute email conversions
French online retailer La Redoute has boosted its email marketing sale conversion rates by up to 100 per cent using Omniture SiteCatalyst, the web analytics platform. - Feb 20, 2008
Omniture Excel Client: One heck of an Analytics Tool
Omniture has come a long way in Analytics in a very short time span, and although much of my experience with their company comes via technical support calls and escalating minor annoyances, their SiteCatalyst Excel Client should really be praised for it’s innovation. - Feb 14, 2008
Omniture Signs HIT Entertainment
Orem, Utah-based web analytics firm Omniture said Thursday that its services have been selected by HIT Entertainment, which produces Barney, Bob the Builder, Thomas & Friends, and other children's entertainment. 
Feb 07, 2008
Partner Interview: Chris Parkin, Sr. Director Product & Solutions, Omniture
This month, Chris Parkin from Omniture, a Bazaarvoice partner, shares his insights on the rapid evolution of the web analytics industry and the new measurement and optimization challenges that go hand in hand with the rise of social media & commerce. Chris has been a key contributor to the wide industry adoption of Omniture Genesis, the company's highly successful partner integration platform, so we were eager to pick his brain.- Feb 04, 2008
Omniture SiteCatalyst to help Casio understand UK online customer behaviour
Online business optimisation software provider Omniture has announced that Casio, a consumer electronics products and business equipment manufacturer, has selected its software Omniture SiteCatalyst for web analytics on Casio's websites www.casio.co.uk and www.casio-online.co.uk. 
Feb 01, 2008
Stocked Up
No matter what business you're in, whether it be as a handyman fixing garage doors or a service on the Internet that relies on its website to drive business, having the proper tools and knowing how to use them is critical for long-term success.- Jan 30, 2008
Improvement Direct finds a home for new bid management system
A new bid management system is giving Improvement Direct Inc. better control over its search engine marketing campaigns. - Jan 18, 2008
Omniture Closes on Visual Sciences, Implements ‘Welcome Program’
Omniture Thursday completed its previously announced acquisition of Visual Sciences, Inc., creating and organization comprised of more than 1,000 employees operating in 14 markets and serving more than 4,000 customers in the multibillion dollar online optimization market. - Jan 18, 2008
MarketLive uses analytics data to take a deep dive into holiday results
E-commerce platform provider MarketLive Inc. has provided an unusually detailed look at rising visitor-to-sales conversion rates in online holiday shopping results, drawing on data from about 100 MarketLive clients that use Omniture’s web analytics technology. - Jan 18, 2008
Alaska Air Group hires Omniture
The Alaska Air Group, the parent company of Alaska Airlines and Horizon Air, has hired Omniture, a provider of online business optimization software, to help improve its site's efficiency and effectiveness. - Jan 10, 2008
Resolutions for 2008: Optimize, Nurture, and Act
Welcome to the New Year! It's a time to reflect on the past year and to renew ourselves in anticipation of the year to come. The celebration and joy of the season makes everyone a bit more optimistic and everything look a bit brighter. - Jan 10, 2008
Borders Hires Omniture for Web Analytics
Borders Group Inc. has hired Omniture to provide Web analytics services for its new online store set to launch during the first quarter. - Jan 08, 2008
The key to monetizing social networks
Cashing in on social media is a much debated issue and has already seen its fair share of failures. Neil Morgan, VP, EMEA channels and marketing at Omniture explains how to sell to the social network users without upsetting their traditionally anti-marketing sensibilities… - Jan 08, 2008
New site and platform boosting sales for Under Armour
Sales are up 70% over a year ago at the web site of athletic gear manufacturer and retailer Under Armour Inc. since it relaunched its site on a new e-commence platform, Mark Kuhns, vice president of e-commerce, tells Internet Retailer. Conversion is up 30 basis points year over year, Kuhns adds.Based on what they had learned from customers, Kuhns and his team focused on acquiring technology for image management, search and analytics, eventually partnering with Scene7 for imaging and Omniture for analytics.
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