Omniture in the News
Oct 22, 2009
40 under 40
Josh James was named number 26 on Fortune's 40 under 40 list.- Oct 22, 2009
Internet Stars Dominate Fortune’s 40 Under 40 List
Fortune magazine has published its list of 40 of business’s ‘hottest rising stars’ under the age of 40. The full list is pretty diverse, but one thing sticks out like a sore thumb: Internet stars are leading the pack more than ever. - Oct 21, 2009
Omniture improves Web 2.0 management
Web analytics firm Omniture has released a new tool designed to ensure that organisations get the most out of investments in new media and web applications. - Oct 16, 2009
Chris Zaharias, Omniture, discussing creditcards.com case study at SES San Jose 2009
Chris Zaharias is interviewed by John Mulligan about the Omniture sponsored track at SES San Jose on a Creditcards.com case study. 
Oct 14, 2009
Omniture, 24/7 Link For Ad Relevance Effort
Orem, Utah-based web analytics provider Omniture and online ad firm 24/7 Real Media, said today that they have tied together their ad management and analytics offerings as part of a deployment with Dominion Enterprises.
Oct 14, 2009
Classified Advertiser Taps Omniture Analytics, 24/7 Real Media
Hoping to increase the value of its ad inventory, marketing services company Dominion Enterprises has enlisted the joint services of Web analytics firm Omniture and online ad server and ad network 24/7 Real Media.
Oct 12, 2009
Real-time analytics emerge
Adobe Systems' $1.8 billion purchase of Web analytics vendor Omniture Inc., which received regulatory approval last week, is the latest proof of the mainstreaming of online measurement. While some market-watchers wonder how well the two companies actually fit together, the combination “has the potential to embed measurement technologies into the landscape of interactive media,” Forrester Research analyst John Lovet said. It also could signal more consolidation as well, as other competitors—most notably, Microsoft Corp.—look to acquire or partner with the remaining independent Web analytics firms.- Oct 12, 2009
Adobe-Omniture deal merges creative, analytics
Adobe Systems' acquisition last month of Omniture raises questions about how the combination—Adobe's graphic design, video editing and Web development tool set melded with Omniture's leadership role in Web analytics—will affect the world of digital marketing. 
Oct 07, 2009
Havas Digital to use Omniture platform for search marketing efforts
Havas Digital will roll out Omniture's SearchCenter platform for Fortune 500 clients of its agencies: Media Contacts, Lattitud and iGlue, due to a partnership the companies announced on October 7.- Oct 06, 2009
Omniture Books OpenTable For Testing Tool
Orem, Utah-based Omniture's latest customer of its web testing tools is restaurant site OpenTable, the firm said Tuesday. Omniture, a provider of web analytics and related software, said that OpenTable is using the firm's Test&Target product for optimizing its online content. - Oct 06, 2009
Omniture and comScore’s Hybrid Metrics
Mimicking the “Show me the Carfax” line from the TV commercials, online advertisers may one day say, “Show me the Hybrid Metric Number.” The Hybrid Metric Number isn’t a brand name yet, but that’s only because comScore and Omniture haven’t created one. What they have created is a new digital audience measurement product the companies hope will one day become the standard the industry has been waiting for. - Oct 02, 2009
1-800-Flowers blooms with Facebook transactions
Retailer 1-800-Flowers is increasingly finding social media an ideal place to connect with customers. The brand, which launched a transactional application that lets customers shop directly from a Facebook app in July, is also concurrently running two Facebook contests to reward existing customers and encourage them to share interest in the brand with friends. 
Oct 01, 2009
Getting personal: Retailers have lots of work to do
Although the Internet makes it possible to personalize offers to shoppers, most e-retailers and other online businesses are failing to optimize web site content to improve the chances that shoppers will become buyers, analytics and site optimization technology vendor Omniture Inc. says in its 2009 Online Conversion Benchmark Survey.- Sep 30, 2009
1-800-Flowers Gets Analytics Tool for Measuring Facebook-Based Retail Sales
This is not a huge news item, but notable as retail sales on Facebook is still a relatively unexplored area. Basically, an analytics tool from Omniture is being integrated into 1-800-Flowers’ flower delivery storefront, which is available in the online florist’s Facebook Page. This means the company can gather more data about what’s working — or not working — in terms of selling real-life flowers on Facebook. - Sep 30, 2009
A Step Closer to Unified Audience Measurement
As the online advertising market and breadth of publishers have grown over the years, the continuing challenge for advertisers and publishers has been telling the true story of the online audience. Knowing the real measure of a site’s online audience leads to real dollars. - Sep 29, 2009
New recommendations system boosts order value and click-throughs at Crucial
Crucial.com switched from manual to automated product recommendations based on the popularity of its products and boosted its click-through rate on product recommendations by 40% and also grew average order value on click-throughs by 5%, the online retailer of digital memory storage devices reports. - Sep 24, 2009
Omniture Focuses On Landing Page Optimization
Orem, Utah-based Omniture said today that it has released a new version of its SearchCenter product, which allows search engine marketers to test their landing pages. - Sep 22, 2009
Omniture's acquisition by Adobe has people saying "Huh?"
On the heels of Adobe's quarterly earning call, where they announced the grim news about software sales, they also announced the acquisition of Omniture. Is this a play to be a player in the analytics market, to have a strong presence in the SAAS space, to take advantage of Omniture's recurring revenue model, or something else? - Sep 21, 2009
Q+A: Omniture CEO Josh James After Adobe
Adobe announced intentions to acquire Omniture for $1.8 billion last week. On Monday, the company began rolling out a new set of services allowing advertisers and publishers to distribute Flash-based applications across social networks, mobile devices and the desktop. The online suite of services offers tools to help promote, monetize and track campaigns. - Sep 21, 2009
Omniture & comScore Join Forces for Good Measure!
It seems that getting itself acquired by Adobe isn’t enough to keep the web analytics giant Omniture busy. It has announced today that it will partner with comScore to unify online audience metrics. 
Sep 21, 2009
ComScore, Omniture to Swap Audience Data
The battle between publisher-side and third-party audience measurement data rages on. But comScore and Omniture hope their new partnership will help assuage concerns about the validity of audience data among publishers and advertisers.- Sep 21, 2009
ComScore, Omniture join up to measure audiences
Two of the largest companies involved in tracking and analyzing Web traffic are joining forces to measure digital audiences more comprehensively. The partnership involves comScore Inc. and Omniture Inc., which announced Tuesday that it agreed to a $1.8 billion takeover by Adobe Systems Inc. - Sep 20, 2009
Omniture And comScore Team Up To Track Consumers
Marketing research companies Omniture and comScore today plan to announce they will form a partnership to measure online traffic for advertisers and publishers. - Sep 17, 2009
Let’s Move To Utah
Utah is a state of a little over two million seven hundred thousand people. It is nestled in the Wasatch mountain range. When one thinks of the state, the first thought that comes to mind is the Mormon Church or the great skiing. Beyond that, not a great deal is known about Utah. Nevertheless, many large companies are finding it an ideal place to set up shop. - Sep 16, 2009
Omniture Signs PopCap Games
Orem, Utah-based web analytics firm Omniture said yesterday that the firm has signed on PopCap Games, a provider of casual games. - Sep 15, 2009
UPDATE 4-Adobe to buy Omniture for $1.8 bln, a 24 pct premium
Omniture would become a unit of Adobe, headed by its current chief executive, Josh James. Adobe said the deal should close in the fourth quarter of fiscal 2009 and would add to Adobe's per-share earnings in fiscal 2010. - Sep 15, 2009
Adobe's Analytical Move
Web software giant Adobe has traditionally tapped its Web developer customers' right brains with creative tools like Dreamweaver and Photoshop. But the recession may have nudged the company toward a more calculating, left-brain sort of service: hard, quantitative analytics. - Sep 14, 2009
Hero Shots, Deception and Web Marketing
The most effective web marketing is having a website that is useful, simple and fast. - Sep 14, 2009
Sales and Marketing: New Face of Web Analytics
To say that web analytics is hot is an understatement. Web analytics has, of course, been around almost since the beginning of the move to e-commerce and companies launching their first static websites. And though many software companies flocked to the marketplace, they probably moved too quickly. Organizations were not ready to leverage the vast amounts of information pouring out of their web applications. Many of these vendors did not survive more than a few years. - Sep 10, 2009
Omniture Wins CreditReport.com
Orem, Utah-based Omniture, a developer of web analytics and optimization tools, said this week that it has signed on CreditReport.com as a customer. - Sep 10, 2009
Better content could equal better conversions
When it comes to conversion rates, a new report indicates that planting better content could reap better conversion rewards. According to the 2009 Omniture Online Conversion Benchmark Study mining the data - previous engagement, purchase history and purchase intent - could make the difference by allowing marketers to create more personalized content. - Sep 08, 2009
Survey: Marketers Fail to Optimize On-Site Media
A survey of marketing executives found that two in three allocate less than 10 cents of every marketing dollar to optimize on-site media to encourage Web site visitors to "convert" or take an action such as make a purchase or download a white paper. 
Sep 08, 2009
Test Landing Pages for Big Impact on Bottom Line
Landing page optimization and multivariate testing are two elements of online marketing that go together, and can make a world of difference when it comes to revenue. It's a simple concept. Test different versions of landing pages, and tweak them based on what works.- Sep 08, 2009
Hope For Flailing Conversion Rates
Personalized content could turn Web site visitors into buyers or subscribers, but many marketers still appear to turn a blind eye when it comes to collecting consumer purchase history and interest, according to a benchmark study released Tuesday. - Sep 08, 2009
Engaging the CMO
Over the years, companies and organizations have sought to serve the needs of chief marketing officers, offering conferences and councils. Another sign of that outreach: Omniture recently launched CMO.com, a Web site with the tagline, "Insight & Resources for the Digital CMO." At first glance, the Omniture site might look like another marketing ploy. But times are changing and CMOs are shifting more of their attention to the Web. - Aug 31, 2009
Omniture Power National Geographic
Orem, Utah-based Omniture, a developer of web optimization and analytics tools, said last week that National Geographic has been using the firm's software to increase its site visits. - Aug 31, 2009
Omniture hires a new sales chief for Omniture Insight product
Web analytics provider Omniture Inc. has hired Alan Gurock as vice president of sales for the Omniture Insight product. - Aug 28, 2009
Omniture debuts CMO.com
Omniture announced it has launched CMO.com, a resource for CMOs that will contain news, techniques and tips about marketing, as well as analyst reports. - Aug 27, 2009
Retailers are failing to build site content to convert shoppers, study says
A majority of e-retailers and other online businesses are failing to take advantage of analytics technology to optimize web site content to better convert shoppers to buyers, analytics and site optimization technology vendor Omniture Inc. says in a new study. - Aug 27, 2009
Bakeware retailer achieves sweet results with a new site search system
Wilton Brands Inc., a developer,wholesaler and retailer of bakeware and related products, has increased repeat online visitors by 50% and reduced abandonment of its search results page by 35% with a new site search application on its e-commerce site, Wilton.com. - Aug 27, 2009
National Geographic safari leads to analytics and search to boost visits
National Geographic Society was exploring ways to get more consumers to its flagship site, NationalGeographic.com. After a safari looking for the best strategies and technologies, it opted for web analytics and paid search optimization systems. - Aug 27, 2009
Omniture launches new website for CMOs
Omniture, a provider of online business optimisation software, has launched CMO.com, a new web site designed to provide CMOs with the insight and resources they need to lead marketing in a digital world. - Aug 27, 2009
Omniture Launches CMO.com
Web analytics firm Omniture Thursday launched CMO.com, a news and information hub for chief marketing officers that offers articles, white papers, analyst reports as well as community features. - Aug 25, 2009
Increasing Efficiency in Conversions
As a result of the trying economy, online business optimization firm Omniture has noticed several trends in its clients’ online efforts. As Chris Zaharias of Omniture explains, their customers have recently become much more concerned with optimizing their paid search campaigns. - Aug 25, 2009
Omniture Names New Sales VP
Orem, Utah-based web analytics firm Omniture has named a new Vice President of Sales for the firm's Omniture Insight unit. The firm said Alan Gurock has been appointed to the position, joining the company from Business Objects. - Aug 24, 2009
Omniture turns on multi-channel campaign tracking dashboard
Omniture, the web analytics company that takes in what used to be WebSideStory, has produced dashboarding technology designed to provide marketers and business executives with a means of tracking the impact of multi-channel marketing campaigns on sales, brand perception, and customer acquisition, retention and satisfaction. - Aug 21, 2009
Interview: Omniture VP - Chris Zaharias
Yesterday I had a chat with Chris Zaharias, Omniture’s VP of sales for SearchCenter. Chris gave us a quick lowdown of what's been going on with SearchCenter over the past few months. - Aug 20, 2009
Omniture (OMTR) Bullish Technical Alert - Trend Up 10.9%
Omniture (NASDAQ:OMTR) is trading 2.3% higher (up $0.33 to $14.60) today on volume of 177,911 shares. The stock has traded within a 52-week range of $7.15 and $22.45. - Aug 19, 2009
Interview on Keyword Research at Search Engine Strategies San Jose 2009
Last week at the Search Engine Strategies conference, there was a panel discussion entitled: Brainstorming the Paid Search Super Tool, led by Josh Dreller, VP of Media Technology & Analytics, Fuor Digital. It included representatives from the leading PPC Management Solutions providers including the following: Marin Software SearchRev Omniture - Aug 17, 2009
Omniture Powers U.S. Auto Parts Network Efforts
Orem, Utah-based Omniture has been providing its services to U.S. Auto Parts Network, a provider of automotive supplies, in an effort that also included email marketing provider Experian CheetahMail. - Aug 14, 2009
SES San Jose 2009 - Quick Day 3 Recap
Today was the final day of SES San Jose (in terms of sessions) and we had another pretty full day. Over the last 3 days we posted over 70 tweets which you can check out here. Here is a recap: - Aug 12, 2009
Viral Video & Social Media Marketing Up
A survey from Association of National Advertisers (ANA), BtoB Magazine and ‘mktg’ indicates that marketers are turning to viral videos and social media marketing more and more, despite continued reservations. - Aug 12, 2009
Webtrends Looks to Reclaim Position in Web Analytics Market
Alex Yoder, president and chief executive officer of Webtrends, will be the first to tell you his company has made some mistakes. Among the earlier players in the Web analytics space, Webtrends was bulky, tech-focused, and in an age when business-technology alignment is mandatory, the vendor just couldn't keep up. By the end of October 2007, the entire executive team at Webtrends was dismissed, marking the beginning of the company's transition period. In August 2008, Yoder became CEO and began building a new executive team. With the launch of Webtrends Analytics 9, the company is turning over a new leaf by focusing on using customer success to fuel its own. If that isn't enough, the company also recently acquired site optimization vendor Widemile. - Aug 11, 2009
The Video View
Everyone knows that the amount of video being viewed online is going up but how do you prove that for an individual site? - Aug 06, 2009
Omniture Upgrades Reporting Tool
Orem, Utah-based Omniture said today that it has shipped an upgraded tool targeted at helping its customers create reports in Microsoft Excel, based on data from its SiteCatalyst web analytics product. - Aug 05, 2009
4-Star Stocks Poised to Pop: Omniture
Based on the aggregated intelligence of 135,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, Web analytics software provider Omniture (Nasdaq: OMTR) has earned a respected four-star ranking. - Aug 05, 2009
What happened at the second Guardian hack day
Bringing hacks and hackers together, the Guardian's second hack day aimed to see what developers working with journalists could build in 24 hours. 
Jul 31, 2009
Segment Your Way Out of Sadness
Last week, my team of analysts and I were discussing a client that wasn't getting the types of results we had expected. This particular client was implementing changes well and clearly should have seen the conversion rate needle move based on those efforts. Instead, the numbers were flat. Something was clearly wrong.- Jul 30, 2009
Omniture Expands Win At Carnival Cruise Lines
Orem, Utah-based Omniture, a developer of web analytics software, reported this week that it has expanded its win at Carnival Cruise Lines. - Jul 29, 2009
“The Two Titans of Business Intelligence”
Of course, if you’ve been reading the papers you’ve probably already seen that the small(ish) software companies in the “business intelligence” sector are heating up a bit — that’s because there’s some evidence that this will be the next business to see a showdown among the software giants, and whenever that happens they all go on buying sprees to pick up leading small companies who have the customers and the code (that “all” includes IBM, Microsoft, Cisco, Oracle, SAP and all the other cash-rich usual suspects in technology). - Jul 29, 2009
Measuring Social Media: Exclusive Interview with Omniture
Measuring the impact of social media on an organisation’s brand has become a key consideration for marketers in recent years. New Media Knowledge spoke to one measurement specialist to get a steer on best practice. - Jul 24, 2009
Forrester Wave Web Analytics - Then and Now
I noticed a new Forrester Wave on Web Analytics came out (3Q09) and it’s an opportunity to compare how the major platforms have developed in the last two years (3Q07) according to the Forrester Wave methodology. - Jul 16, 2009
How Food Network cooks up better online video content to attract viewers
With a new recipe for identifying which online videos are most interesting to visitors, Food Network has increased the number of video views by 30% and overall page views from Internet search visitors by 27%, senior analyst Richard Calentine says. - Jul 15, 2009
Omniture Opens Another Australian Office
Orem, Utah-based web analytics software publisher Omniture is reporting that it has opened an office in Melbourne, Australia, expanding the number of locations the firm has in that country. - Jul 13, 2009
Capturing Clicks: Find the Right Visitor Metrics Software For Your Needs
For a publication offering content online, the ability to measure visits accurately is crucial: that information forms the basis of the prices that a site can charge for advertising. One other metric is also vital, especially from an advertiser’s point of view: the cost per thousand page impressions (CPM). On any given ad, the value of the ad is calculated by measuring the number of clicks registered on that ad and calculating how much the advertiser is spending per thousand clicks. With the growing opportunities for click fraud, accurate metrics are a requirement for any media website. Jul 13, 2009
PPC Bid Management 101
Those of you who are managing larger PPC campaigns might be looking for an automated solution to help manage the bid process. Especially those of you in companies with large catalogs, numerous demographic and geo targets might need a bid management tool. At some point it becomes too difficult to manage all of the associated complexities.- Jul 10, 2009
You Aren't Doing it Properly
Recently on Twitter, in one of my streams, someone posted information relating to information coming from Omniture about online marketing spends. And the data is nothing less than shocking. I had always assumed that people running campaigns without taking on any kind of advice would be shooting themselves in the foot and missing out on good returns on their investment. - Jul 02, 2009
The FREE Debate in Web Analytics
There is an obvious parallel that we have in the world of Web Analytics today: Google Analytics vs. Omniture/Webtrends and all the other tools. - Jul 02, 2009
Creating effective social media campaigns
Several companies which market directly to end consumers have become very interested in social media in the last couple of years. Twitter fans might have noticed Dell, amazon.com and zappos.com sending out regular tweets. Beyond just tweeting, more and more companies are starting to run social media campaigns to engage with prospects and customers. - Jun 29, 2009
A Robust SiteCatalyst Implementation Could Fail In Internet Explorer
As you get further along with using Omniture SiteCatalyst, you may begin to receive requests for additional items to track. As the members of your organization start to feel more comfortable with the system, they will begin to explore all of the possibilities of things to report on and will soon begin to ask for more parts of the site to be recorded. Soon you will find your implementation has become pretty advanced. This is when you start need to take a look at one thing that is often overlooked, your image request URL length. - Jun 26, 2009
How Improvement Direct improved average order value with A/B tests
After conducting A/B tests related to its online payment methods, Improvement Direct Inc., a multiple web site retailer of household products, increased revenue per visitor by 33% and average order value by 38%, vice president of marketing Brandon Proctor says. - Jun 23, 2009
Analytics 101: Valuable insights from cheap toools
Welcome to the modern-day world of Web analytics. Antiquated measuring units such as page views and unique visitors have gone the way of the abacus as vendors unleash Web analytics tools that can slice and dice data thinner than a Ginsu knife. Google, Lyris, Piwik, Omniture -- they all offer analytics tools capable of number-crunching feats, from pinpointing when visitors abandon their shopping carts and identifying top referral sites to highlighting keywords that drive more traffic. - Jun 22, 2009
Omniture Supports iPhone 3G S, OS Release
Orem, Utah-based Omniture reported last week that the firm's iPhone analytics capability now supports Apple's recently released iPhone 3G S and OS 3.0. - Jun 22, 2009
Will Google Gobble Web Analytics?
In information management it’s essential to keep a Web analytic focus since it has such an important product and marketing role to play as the Web increases its ascendancy over traditional channels. - Jun 18, 2009
Why Twitter Rules (and What to Do About It)
In the past few months, the Twitter phenomenon has reached epic proportions. Personally, I chalk this up to the malaise that is gripping us all as we struggle to make sense of both the economic crisis and the political seismic shifts that are upon us. Not content to consume news media and blogs, we now all want to make sense of it, to share our observations, and most of all to connect. So this odd 140-character microblogging platform, known as Twitter, has ballooned in importance. - Jun 15, 2009
How to Track your Success (or Failure) on Twitter
If you know how to use Twitter well, you can have some amazing success by networking you or your business on Twitter. And you can also do some serious damage to poor customer driven companies by using it to complain about things. But most people don’t really understand the benefits of Twitter because it’s hard to track results from it. But why is it so hard to track your results and success from Twitter? - Jun 10, 2009
How Smart Web Guys Win
The Web since its inception was promised as a Shangri-La for shoppers and retailers alike, where a perfect digital mind reading could take place. The reality is that this is taking a while. Josh James, chief executive and co-founder of Omniture, is making the Web more customized, one click feed at a time. This is a transcript of an interview by Forbes' Victoria Barret with James about how far we've come and where we need to go. - Jun 09, 2009
Omniture Rallies On Morgan Stanley Upgrade
Omniture (OMTR) shares are on the rise this morning after Morgan Stanley analyst Keith Weiss upped his rating on the stock to Overweight from Equal Weight, setting a price target of $18. The stock closed yesterday at $12.38. He raised his 2009 EPS estimate to 11 cents from 10 cents; for 2010, he goes to 20 cents, from 17 cents. - Jun 09, 2009
Pick A Metric, Any Metric
Nip the complexity of video measurement in the backside by picking — and then sticking with — one metric, the panelists strongly suggest. - Jun 02, 2009
The Big Deal: Omniture
The easy deals can be made by anyone. The big, meaningful ones draw on the experience of a lifetime--as well as on lots of moxie and luck. Forbes is asking leaders in business and other fields about the pivotal "Big Deals" they have made in their business lives. We will share those stories here. What are your memorable deals? - Jun 01, 2009
Analyze this: Omniture leads e-commerce stocks for the week
It was a good week on Wall Street, and e-commerce stocks sailed along with the broader market.
Omniture Launches Facebook Analytics Solution
Omniture has created a new tool designed to measure the success of Facebook applications. Dubbed App Measurement for Facebook, it utilizes the reporting capabilities of the company's online analytics solution SiteCatalyst.
May 29, 2009
App measurement platform rolled out for Faceboook
Omniture has launched a tool that allows marketers to measure the popularity and success of their Facebook applications.- May 28, 2009
Omniture Connects With Facebook
Marketers struggling to measure investments in Facebook campaigns might have a better tool to determine budget allocations. Omniture expects to release an App Measurement for Facebook. The software development kit (SDK) is free to customers in the online marketing suite. - May 28, 2009
Omnipresent Omniture Makes Facebook Apps Omnipotent
The Facebook Platform just got a whole lot more interesting today as the all-powerful Analytics company, Omniture, Inc. released a new suite of analytics libraries for developers writing for the Facebook Platform. The analytics aim to improve, in heavy detail how Facebook developers' apps are being used on the Facebook Platform. What's interesting about the launch though is, in the rumored upcoming introduction of a Facebook Payments platform, the potential implications for e-commerce on Facebook that this brings. - May 28, 2009
Omniture Releases Analytics Tools for Facebook
Omniture, a company whose SiteCatalyst product allows marketers to monitor the performance of their brands on websites by tracking traffic metrics such as page views, referrals, and time spent on a page, should be able to help solve that issue. Today, Omniture launched App Measurement for Facebook. The new product allows marketers to see just how users interact with their Facebook applications. 
May 28, 2009
Omniture Releases Application for Facebook
Omniture announced on May 28 a new application for Omniture SiteCatalyst that lets users measure the impact of their business’s Facebook applications on overall online traffic.- May 22, 2009
Digital Summit Spawns Actionalbe Ideas
Last week marked the sixth anniversary of TNS Media and Compete's Digital CMO Summit and, despite the economic gloominess, attendees' outlook for digital marketing was quite bright. One hundred and fifty senior executives from top brands, agencies and media companies gathered in Newport, R.I. for two and a half days of presentations, knowledge-sharing and extensive networking. The event spawned new ideas about the future of marketing, some forward-looking and many instantly actionable. So, in the spirit of sharing, here are my top five takeaways from the event: - May 18, 2009
Omniture Trumpets Market Share
Orem, Utah-based web analytics software firm Omniture reported Monday that nearly two-thirds of the top 50 online retailers and almost half of the top 500 are using its Web marketing solutions. Citing Internet Retailer magazine's "2008 Internet Retailer Top 500" list, Omniture said that it can claim 74 percent of the top 50 online retailers among its customers and 48 percent of the top 500. - May 15, 2009
Partnership Integrates Offline and Online Metrics
Omniture and WPP's Kantar Group plan to unveil a partnership Friday that brings together data and analytics gleaned from both online and offline media. The research aims to help companies determine the cause and effect between media, spend and consumer behavior. - May 14, 2009
Some Insight From the Insiders: Emerging Email Technologies
Once again I was fortunate enough to attend the Spring Email Insider Summit in Florida. For those of you who have not attended an Insider event, they offer an amazing forum for collaboration among some of the best minds and brands involved in email marketing today. The format allows for significant learning (and a little fun as well). - May 13, 2009
Behavioral Targeting Takeaways From ad:tech SF
I attended ad:tech in San Francisco a few weeks ago and was struck by several things. It was extremely well attended, shocking for an expensive event in a down economy. The tone was also surprisingly pragmatic, if not upbeat: the economy is in the pits and will stay there for awhile; how will we marketers cope? I visited with several vendors in the behavioral space and attended several sessions that touched on the topic. Below are some takeaways. - May 11, 2009
Ontario, this is for you: Reaching a larger audience all over the world
TheTimesNews.com hasn't been serving the area for even close to that long, over a decade to give you a ballpark figure, but its audience now stretches far outside the walls of Alamance County. The Times monitors their Web site traffic through a company called Omniture. - May 06, 2009
Omniture Cafe NYC
I saw some new offerings from Omniture at the Omniture Cafe which took place last night at a hotel on W. 56th Street. 
May 05, 2009
Google Organic Search Ranking Segmentation
Omniture, Inc. today announced that they will be providing new reporting capabilities in Omniture SiteCatalyst that segment reports by organic keyword rankings, providing a deeper level of insight for balancing organic vs. paid search efforts, further optimizing ad spend.- May 04, 2009
Tying analytics to ad networks helps Web sites target users
Analytics can play a key role in optimizing any campaign, and for brands Channel 4 and HowStuffWorks, tying analytics to their ad network buys is a new way that both publishers are optimizing their display ad campaigns. Earlier this month, data services firm Omniture and ad network 24/7 Real Media formed a strategic partnership with these and other publishers to track visitor site behavior and tie this information into their display ads. - May 04, 2009
The NHL's Complex Email Game
The National Hockey League connects with fans through email every day, and sends 62 newsletter versions weekly. Online Media Daily spoke with Amie Becton Ray, senior manager of direct marketing at the NHL, about the league's email strategy and the impact on hundreds of thousands of fans receiving messages specifically created for them. 
Apr 29, 2009
uLocate Selects Omniture's Mobile Analytics Solutions
uLocate, a publisher of mobile location-based services via the WHERE application and platform, has selected Omniture's mobile analytics solutions to gain greater insight into consumer usage of mobile applications.- Apr 29, 2009
Omniture Signs uLocate
Orem, Utah-based Omniture, a publisher of hosted business optimization software, revealed Wednesday that it will provide its mobile analytics solution to uLocate Communications Inc. - Apr 28, 2009
Omniture's European Summit: A Look at the Trends
My conference season kicked off last week when Omniture came to town to host its European Summit in London. Around 1,000 people from across Europe gathered to listen to what one of the largest marketing technologies companies had to say. - Apr 24, 2009
Omniture adds viral video measurement to marketing suite
Online marketing company Omniture has added new capabilities to its SiteCatalyst Web analytics product to more effectively measure video shared across social Web sites. - Apr 14, 2009
Dirty Diapers, Shame and Web Analytics
Kudos to Omniture for posting “Survey: Search Marketers Underutilizing Sophisticated Metrics.” It takes guts to stop applauding customers and share some tough love. - Apr 13, 2009
Survey: Search Marketers Underutilizing Sophisticated Metrics
Dylan wrote, “When you ain’t got nothin’, you got nothing to lose,” but when you’re spending real dollars on search engine marketing you have plenty lose. And yet, according recent survey of 500 marketers, most search marketers still use the most basic metrics in evaluating the performance of their programs. - Apr 12, 2009
Omniture Adds Twitter Analytics for Brands
We’ve established that Twitter is a viable place for brands to put up shop, but now that they’re microblogging away, how can they measure their output, customer service endeavors, conversation abilities, and overall ROI? You could try one of these 10 reputation tracking tools, but Omniture’s already powerful analytics product, SiteCatalyst, is now the first of its kind to actually import Twitter data for better measurement of brand activity. - Apr 09, 2009
Marketers use superficial metrics to manage search campaigns, study says
Online marketers overlook the most important data when managing Internet search marketing campaigns, focusing on relatively superficial metrics like cost per click and click-through rates instead of deeper data like profit per order, web analytics company Omniture Inc. says in a new report based on a recent survey of more than 500 marketers. - Apr 09, 2009
Survey: Marketers struggling with SEM
Search marketing seems to be on the tips of many marketers' tongues, especially as the economy continues to struggle, but a new survey finds many marketers are struggling to properly implement search campaigns. - Apr 06, 2009
Omniture's Bill Mungovan Interviewed by Eric Enge
Bill Mungovan is currently the director of product marketing at Omniture responsible for their SearchCenter product. - Apr 03, 2009
Omniture SiteSearch: An overview
It was in September last year when Omniture, the leading online business optimization software provider, announced its remarkable on-demand solution service Omniture SiteSearch. - Mar 18, 2009
Wall Street's Buy List
50% growth in a recession?! Yes, indeedy. Fellow All-Star silentrumble argued in December: "This economic recession is not going to stop the migration of commerce to the web and [Omniture] is the strongest player in Web analytics. There will always be a need for companies to optimize their products for the consumer and these software products are ideally suited for this." 
Mar 16, 2009
Best iPhone apps for SFA, CRM, and BI
SiteCatalyst for iPhone This free, native iPhone application should interest Omniture SiteCatalyst customers. It puts your web analytics reports and dashboards on your iPhone, where you browse the metrics in an intuitive way. For marketers who are often out of the office, this is a very handy tool for keeping informed on site stats and quickly spotting web performance trends.- Mar 13, 2009
Mobile & Wireless Slideshow: 10 iPhone Apps That Make Enterprise Life Easier
Apple's iPhone apps—also available for the iPod Touch—have exponentially increased in number since the July 2008 opening of the App Store. While many of the available smartphone applications are designed for personal use, such as games, a growing crowd of developers and top application vendors such as Citrix Systems, Oracle and Google are releasing software for the enterprise. - Mar 10, 2009
Trends from the Omniture Summit
The recent Omniture Summit in Salt Lake City was impressive. Even in these economic times, roughly 2,000 marketers attended, making it one of the biggest, if not the biggest, collection of digital marketers gathered in one place this year. 
Mar 09, 2009
Twitter Gets Brand-Tracking Tool
Does Twitter have business value? Those who think so may have a new weapon in the ongoing debate, thanks to Omniture. The Web analytics firm released a new feature service for its SiteCatalyst service, designed to measure the brand impact of what's being said on the popular microblogging site.- Mar 07, 2009
Tools For Tracking Twitter
Through its SiteCatalyst API, Omniture users are able to determine the number of times a term is mentioned on Twitter. The data can then be reviewed and sorted by customer, vendor, employee and other categories. - Mar 06, 2009
Omniture SiteCatalyst Integrates With Twitter
Omniture SiteCatalyst now integrates with Twitter to let online marketers monitor and measure tweets. The feature lets marketers import data from Twitter feeds through an Omniture Genesis API into Omniture SiteCatalyst. It tracks preset keywords to monitor who is talking about their brand. - Mar 05, 2009
Omniture Adds Twitter Analytics to Arsenal
Twitter has become a powerful tool for brands to get messaging to consumers, but also to monitor conversation. Omniture today plans to introduce a tool to monitor conversations related to a brand or particular topic on the micro-blogging platform. - Feb 20, 2009
StubHub sees dramatic 2,500% revenue lift in e-mail test
For online ticket retailer StubHub combining recommendations with its personalized e-mail program had a dramatic effect on a test mailing. - Feb 19, 2009
Omniture Adds Recommendations to Product Suite
Omniture released a suite of marketing products that includes a product recommendation engine á la Amazon. The integrated offering also permits the inclusion of offline data sources, such as point of sale, and brings together for the first time several products the company picked up through its 2007 acquisitions of Visual Sciences, Offermatica, and Touch Clarity. - Feb 19, 2009
Omniture tries recommendations--StubHub is one of the first in on the game
Analytics, testing and marketing company Omniture Inc. is getting into the product recommendations game. The company has introduced Omniture Recommendations, an application that lets marketers automate or customize product presentation and content on e-commerce and other sites. - Feb 19, 2009
Omniture boost for marketers
Web optimisation firm Omniture has released a new suite of applications designed to provide sales staff and marketers with the information they need to interact with customers more effectively and boost sales. - Feb 18, 2009
Omniture Announces Omniture Online Marketing Suite
Omniture, which provides on-demand Web analytics and online business optimization services, has announced the release of the Omniture Online Marketing Suite, designed to allow sales teams and marketers to more effectively utilize their customer data to make sales. - Feb 18, 2009
Omniture unveils suite to personalize landing pages, product offers
Online marketing and Web analytics company Omniture Inc. has introduced an application that gives marketers the ability to automatically personalize the content or product recommendations offered to Web site visitors. - Feb 18, 2009
Omniture Unveils Product Suite, Lifts Northwest Airlines Revenue $16M
Omniture plans to unveil a series of applications today that lets marketers tap customer data to customize landing pages and product recommendations. The pages served up are based on previous clicks that led the consumer to the site and personalize the experience. - Feb 12, 2009
Omniture Ties With European Software Firm
Omniture Inc., publisher of hosted business optimization applications, revealed Wednesday that a European software maker has joined its Genesis Network partner program. - Feb 10, 2009
How Strong is Your Search?
If you're still using a free analytics system on a high-volume site with a huge amount of products, it's nearly impossible to see where the traffic split is happening between typed-in traffic, free search traffic, and/or paid traffic. - Feb 09, 2009
Best Buy uses tracking software to analyze customer patterns
Best Buy is among a handful of retailers using high-tech tracking software to analyze and respond to customer purchasing patterns. - Feb 08, 2009
Best Buy, Other Retailers Tap Tech to Boost Sales
To find its answer, Best Buy turned to software from analytics company Omniture. In trials, Best Buy offered financing at different levels: $499, $699, or $999. Every time a customer signed up for payments, Omniture (OMTR) tracked purchase details and homed in on the answer: $499. Within weeks, the software cranked out data that the store's own systems, with their antiquated databases, couldn't have matched. - Feb 05, 2009
Omniture Signs Partner
Orem, Utah-based Omniture announced earlier this week that it has signed on an online marketing consultancy, Acceleration, as a partner. - Feb 04, 2009
Omniture gives Platinum Professional Services Partner certification to Acceleration
Omniture Inc., a provider of online business optimisation software, stated yesterday (3 February) that Acceleration, an online marketing consultancy, has been certified a Platinum Professional Services Partner by the company. - Feb 02, 2009
Fulfilling the Promise of Personalization
What's involved in delivering direct, one-to-one digital marketing at a broadcast level today? I decided to explore that question with two experts. Today's column features my interview with Darren Johnson, vice president of sales at Omniture Test & Target. I sought out his thoughts on what's happening in the marketplace and the emerging trends he's seeing with his customers. - Jan 29, 2009
WPP Continues Tech and Consulting Push with Omniture Investment
WPP has agreed to invest $25 million in analytics and optimization firm Omniture. The move exhibits WPP's ongoing strategy of investing and acquiring technologies to enhance its consulting capabilities. The deal could further establish Omniture's foothold among existing and new agency partners and ad clients. 
Jan 29, 2009
WPP Takes Stake in Omniture
WPP Group and Omniture have concluded a collaboration agreement through which the holding company will invest $25 million in the analytics firm. The firms agreed to work together on product development, with WPP shops like OgilvyOne, Wunderman, Enfatico, GroupM and 24/7 Real Media participating.- Jan 29, 2009
WPP and Omniture in $25m insight partnership
WPP and business optimization software maker Omniture have agreed to a partnership covering technology, information and consulting, which they say will bring clients improved customer insight. 
Jan 05, 2009
Whose Got Your Data?
One of the more interesting threads that I've read recently was on the Web Analytics Association Yahoo! Forum. Called Why do we still need Omniture?, the discussion's starting point was based on how Omniture could differentiate itself in light of Google Analytics new features.
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