Taking advantage of all your data to maximise customer acquisition and conversion

Omniture has put together two half day briefings to show you how you can use the data you already have to dramatically improve your results. The morning briefing focuses on how to dynamically target visitor acquisition campaigns, from SEM and SEO to email and display. In the afternoon we'll follow-on with an extensive look at how to use site data to improve visitor conversion, from testing and targeting your content through to product promotion strategies using site search and merchandising.
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