For several years, a crack R&D team at Omniture, An Adobe company, was put on the task of finding a way to measure buyer intent based on the pressure an index finger inflicts on a mouse and how it affects visitor engagement and sales. Once we locked them in the office basement and cut off their water supply, they quickly came up with a solution that can be measured with Omniture SiteCatalyst! We’re sure it’s accurate.

We’re proud to introduce the mouse click heuristic as applied to the measurement technology: I = Intent

Mp = Mouse pressure
The fervor with which the finger presses against the left button, or as we like to call it “the money spot,” on the mouse.

Ma = Mouse acceleration
Ignoring Newton’s Laws completely, we don’t care about the mass of the body making the click, we only care about the speed in which the hand on that body moves its mouse around the mouse pad in the act of making a purchase.

Si = Sweat index
As far as marketers are concerned, now a sweaty palm is a good thing!

D = Device
Is this the classic roller ball mouse that picks up the stray hairs and dander from the mouse pad, or the latest and greatest cordless red laser that finely calibrates the slightest twitch of the wrist?

Does this formula work? Don’t listen to us, listen to your peers in this totally real testimonial video:

Since “Mouse Metrics” are still in the Beta phase, and will not be released until we have flying cars and X-ray glasses, see what you can do with Omniture Online Marketing Suite in the meantime!

Play SiteCatalyst Product Tour
Play SearchCenter Product Tour
Play Test&Target A/B Tests Tour
Play Test&Target Multivariate Tests Tour
Play Test&Target Behavioral Targeting Tour
Play Test&Target Landing Page Tests Tour
Play Webinar: When Did Free Get So Expensive?