Visitor acquisition and retention through online advertising

Digital marketing budgets are devoted to acquiring and retaining customers mainly through search, display, email, mobile, and social marketing. To succeed in today's competitive market conditions, it's critical to target and optimize advertising to reach the right audience with a relevant message and ultimately deliver a compelling site or in-store experience.

Adobe, with its robust data platform that feeds powerful analytics and optimization capabilities, is uniquely positioned to help online advertisers achieve and exceed their goals. The Adobe® Digital Marketing Suite provides customers the tools to leverage rich visitor profiles and marketing data insights to optimize advertising campaigns and provide consumers with meaningful and timely messages. Adobe supports search engine marketing, display, email, social, and mobile advertising programs. Adobe SearchCenter+ allows search marketers to access current, reliable data to optimize and automate search campaigns.

Search Marketing

Adobe SearchCenter+ is the most comprehensive search marketing management solution on the market today. Search marketers can meet their business goals with efficiency and reliability through integrated paid and organic search engine data that is aligned with revenue and takes advantage of easy-to-use functionality to automate critical management tasks.

Audience Management

Adobe® AudienceManager enables advertisers to harness robust multisource visitor profiles into complex multipartner advertising distribution opportunities. Adobe AudienceManager, formerly known as Demdex from Adobe, is the first data management platform — in market since 2008. It is embraced by the world's most recognized brands across diverse industries. Its enterprise-level technology is a preferred alternative to homegrown systems that are often expensive to build, operate, and maintain. Adobe AudienceManager provides the scale, reliability, insight, and performance necessary to power large digital advertising programs, yielding unparalleled digital advertising relevance to Adobe Digital Marketing Suite customers.

Audience Measurement and Insight

Publishers must have audited and timely information about their audience in order to provide meaningful targeting data to advertisers. Which means counting all visitor activity as it occurs in real-time, and providing a level of accuracy that advertisers can trust. Through the use of Adobe SiteCatalyst® and TagScan, a feature of TagManager, aligned with certification from the Media Rating Council (MRC) and the Interactive Audience Bureau of Circulation (iABC), Adobe AudienceResearchh gathers and presents digital audience data for web sites, mobile experiences and digital magazines for publishers and advertisers.

The Adobe Digital Marketing Suite includes:

• Adobe SearchCenter+
• Adobe AudienceManager
• Adobe AudienceResearch