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Web Analytics

Online Analytics

As online channels evolve beyond traditional web-based interactions to include mobile, video, and social networking, so does the need for powerful web analytics products to bring together customer interactions across all online channels in one place. The Adobe online marketing analytics and website optimization products provide extensible applications that connect easily with partner applications for a consolidated view of customer interactions.

Use Adobe web analytics and online optimization to:

  • Know how, and what to measure to align metrics with business goals
  • Draw actionable conclusions from interactions across growing online channels
  • Fulfill ad hoc requests for information and business insights in a timely manner
  • Drive enterprise adoption of standard search analytic metrics for decision makers
  • Define online strategy based on insights gained through web site analysis from online interactions

The Adobe® Digital Marketing Suite includes: