Multichannel Analytics

Business Intelligence Analysis

Customers have an increasing number of choices for how they interact with a business — a store, call center, ATM, website, etc. — and correlating information across these channels can provide marketers with unique insights into understanding customer behavior. Adobe multichannel analytics solutions provide business intelligence software analysts with the ability to gain rapid and deep business insights across all customer touch points, and:

• Correlate customer interactions across digital and traditional channels
• Make decisions based on rapid discovery on billions of records
• Add new data sources for timely and accurate business reporting
• Navigate from high-level trends to granular information easily
• Integrate with enterprise and internet data for deeper business insights

The Adobe® Digital Marketing Suite includes:

• Insight
• Insight for Retail