Authors
Mikel Chertudi, Sr. Director Online Marketing, Start With A Lead
Ben Brutsch, Sen. SEM Manager, Omniture
Summary
Join Mikel Chertudi and Ben Brutsch as they review recent Search Engine Marketing (SEM) trends and findings. They will cover topics such as: most effective SEM tactics, biggest challenges for search marketers, and which metrics yield the greatest impact. They are joined by Rob Morrow of Intrawest, who will showcase how he has used Omniture SearchCenter to increase search ROI.
Industry
Financial Services
Duration
45 minutes