Authors
Tom Collinger, Associate Dean, Northwestern University
Mike Barton, Online Marketing Manager, Omniture
Summary
The digital world has transformed marketing over the past decade. Consumers now have more information and power at their fingertips. Because consumers know more, they expect the companies with whom they interact to know them better as well. This webinar discusses principles of customer-centricity, relevance, and engagement to meet these needs.
Industry
All
Duration
60 minutes