Online Business Optimization Resources

Within our resource center below, you will find valuable information that will enable you to enhance your online business with proven concepts and best practices from industry professionals.

Guides

Search, social, and mobile marketing DETAILS Summary Last year, social networking accounted for one of every five minutes spent online, and mobile devices powered much of our social media use. Yet many marketers still see search, social, and mobile as separate entities, and only 33% of advertisers’ websites have been optimized for mobile. Clearly, it’s time to rethink search-marketing strategies. As search engines adapt rapidly to social and mobile sites, marketers must adapt right along with them. This white paper is a valuable resource to understand how to integrate your social and mobile strategies into your search strategy.
Productive social marketing DETAILS Summary Management of corporate social media has become a full-time job in many marketing departments. But what impact is it actually having on your brand awareness? And perhaps more importantly, can it boost your company’s bottom line?
Forrester Research: The state of online testing DETAILS Authors Joseph Stanhope, Senior Analyst, Forrester Summary In Q4 2011, Forrester surveyed 71 online testing practitioners about their online testing practices. Findings showed that online testing has broad appeal for addressing a variety of challenges on websites of all sizes, but adoption is uneven. Survey respondents indicated that experience, process, and resource constraints throttle their efforts to scale up online testing programs. While testing delivers measurable benefits across a range of success metrics, firms must commit to investing in online testing programs to achieve scale and long term success.

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Webinars

Restaurant.com’s recipe for a better testing plan DETAILS Authors Erin Miller, Manager, Analytics & Insights, Restaurant.com Joseph Stanhope, Senior Analyst, Forrester Jonathan Zajicek, Sr. Analyst, Business Insights, Restaurant.com Summary Website traffic is a valuable commodity. To make the most of this asset, marketers need to ensure that marketing and customer experience efforts will resonate with visitors and drive measurable benefits. The only way to ensure that you’re delivering relevant experiences to your website traffic is through online testing and optimization.
The new face of digital analytics: Using segmentation to increase engagement and loyalty DETAILS Summary Explore the new capabilities of Adobe Discover 3 and how it can help you more efficiently focus your marketing spend, more intelligently present your site content, and more successfully get your customers’ to fill their shopping carts. Duration 45 minutes
Turn Facebook conversations into conversions DETAILS Authors John Yi, Manager, Marketing API Program, Facebook Summary Live from Summit 2012 - Facebook just revealed their newest and most powerful marketing products to date, further shifting marketers from ads to stories. Stories, especially those between current customers are the most effective way for brands to connect with and engage new customers. Facebook's marketing solutions allow you to present your business's authentic story, further reinforcing Facebook as a critical component of your marketing strategy. Learn all about these changes from the team at Facebook, and what they mean for your business. Then, hear from Adobe representatives how your Facebook social marketing can be scaled and optimized through Adobe technology. Duration 48 minutes

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Success Stories

National non-profit financial education and credit counseling organization uses Adobe® Digital Marketing Suite to reach new consumers, enhance online experiences, and shape digital strategies DETAILS Summary After evaluating several digital marketing solutions, Money Management International (MMI) adopted Adobe Digital Marketing Suite solutions to gather critical insights across its online activities. Because of the solution’s rich integration and robust functionality, the organization saw virtually limitless possibilities to optimize new visitor engagement and keyword campaigns, website navigation, user experiences, content delivery strategies, and more. With Adobe solutions, MMI has accelerated reporting times from ten hours to ten minutes, helped to reduce ad spend, and increased visitors completing online counseling forms by 23% through a single test.
Discovery Communications delivers engaging online and social media content for global fans with Adobe® Digital Marketing Suite DETAILS Summary As a media company, Discovery focuses on engaging avid viewers of its programs to help attract new ones and improve ratings that drive advertising revenues. The company uses Adobe Digital Marketing Suite solutions to gain better insight and understanding into how social media affects website traffic and loyalty, a critical component to creating more buzz around its shows and, thus, increased viewership. With Adobe solutions, Discovery Communications has increased loyal visitor acquisition by as much as 121%, helped increase visitor return rates up to 140%, and accelerated the delivery of more engaging content.
Trusted resource for new and used cars uses Adobe® Digital Marketing Suite to improve insights into multichannel audience behaviors and create additional value for business partners DETAILS Summary AutoTrader.com leverages Adobe solutions to deepen insights into multichannel audience behaviors, enhance digital experiences, and expand value for business partners. With Adobe Solutions, the company increased landing page conversion by 33%, improved conversion by as much as 8%, and elevated search traffic for specific vehicles during the Super Bowl from 133% to 1,775%.

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