Online Business Optimization Resources

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Within our resource center below, you will find valuable information that will enable you to enhance your online business with proven concepts and best practices from industry professionals.

Guides

The Interactive Marketing Metrics You Need details Authors Rebecca Jennings, Analyst, Forrester Summary In a recent Forrester report, Rebecca Jennings noted that with interactive marketing forecast to grow 32% in the US and 17% in Europe, the reliance of marketers on these channels becomes increasingly obvious. But with increased spend comes increased expectations; tracking results through basic measures such as click-throughs won’t be sufficient. Duration 0 minutes
Forrester: Small Web Site Investments That Pay Off details Authors Adele Sage, Analyst, Forrester Summary With an average tenure of barely two years, CMOs are under a lot of pressure to show results quickly. Many marketers want to know which Web projects can give them a big bang for their buck and provide fast results. Luckily, some small Web site projects can yield quick ROI. Duration 0 minutes
Overcoming Random Relevance: Using 1:1 Behavioral Targeting to Serve the Right Content details Authors Brent Hieggelke, Vice President of Strategic Marketing, Omniture Summary Join our Omniture experts as they discuss the basics of behavioral targeting, how to engage more customers and how to measure the uplift. See real world case studies of how companies have increased revenue and conversion. Duration 0 minutes

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Webinars

2009 SEM Survey Results: Surprising Findings Your Search Marketer Needs to Understand details Authors Mikel Chertudi, Sr. Director Online Marketing, Start With A Lead Ben Brutsch, Sen. SEM Manager, Omniture Summary Join Mikel Chertudi and Ben Brutsch as they review recent Search Engine Marketing (SEM) trends and findings. They will cover topics such as: most effective SEM tactics, biggest challenges for search marketers, and which metrics yield the greatest impact. They are joined by Rob Morrow of Intrawest, who will showcase how he has used Omniture SearchCenter to increase search ROI. Industry Financial Services Duration 45 minutes
Why Can't Your Improve Your Conversion Rate?details Authors David Hallerman, Senior Analyst, eMarketer Summary At Omniture, we understand the importance of optimizing your Web site and the value of each incremental lift in conversion. We have put together a conversion kit to help marketers prioritize their optimization activities. Duration 60 minutes
Using the Right Metrics to Justify Your Analytics Budget: 5 Questions You Need to Answer to Protect Your Budget details Summary Join Bret Gunderson of Omniture and Marc Coleman of Ford as they discuss how to protect and fight for a web analytics budget. They share 5 key questions that you need to be able to answer to prove the value of analytics in your organization.

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Success Stories

CreditCards.com Accurately Measures ROI with Omniture details Summary CreditCards.com’s goal was to find a single analytics solution that would accurately manage its vast catalog of paid search terms, measure the number of closed leads, and the dollar value associated with each closed lead. Using Omniture SearchCenter, the company began evaluating which combination of keywords and landing pages were driving the highest value traffic to the CreditCards.com Web site. By using SiteCatalyst, SearchCenter and Discover to analyze and improve the visitor experience, CreditCards.com optimized the budget allocated to search marketing. By leveraging both SearchCenter and SiteCatalyst, CreditCards.com optimized their bids based on actual profit from closed leads that occurred on their partners’ Web sites. Industry financial services
Improvement Direct Stops the Leaks and Optimizes Site with Omniture Test&Target details Summary Improvement Direct selected Omniture Test&Target for its ability to conduct unlimited A/B and multivariate testing and tie directly into its analytics data. “Test&Target integrates with our online analytics solution, which is critical to us,” said Brandon Proctor, VP of marketing for Improvement Direct. “The fact that we can segment tests with Test&Target based on data we collect within SiteCatalyst is huge.” Industry Retail
StubHub Sees Response Rates Soar with the Omniture Online Marketing Suite details Summary As the world's largest online ticket marketplace, StubHub was successful in driving tens of thousands of visitors to its Web site each day. The company knew it could boost its bottom line by improving conversion rates of those visitors once they arrived at the site. The company also wanted to improve customer loyalty through its email remarketing campaigns. StubHub used several products from the Omniture Online Marketing Suite, including Omniture SiteCatalyst to gain analytical insight into abandoned shopping carts in order to reduce the amount of visitors who dropped out of the purchase process. Industry entertainment

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