Online Business Optimization Resources

Take the 2009 Search Engine Marketing Readiness Survey now:

  • Results from over 500 search marketers.
  • Compare your results to your industry and the overall average.
  • Which metrics you should be using to drive revenue.
  • Which SEM tactics are the most effective.

Within our resource center below, you will find valuable information that will enable you to enhance your online business with proven concepts and best practices from industry professionals.

Guides

11 Advanced SEM StrategiesDETAILS
Sharpening Web Site Relevance: Tactics For Delivering Meaningful Online ExperiencesDETAILS
How Much is ‘Free’ Costing You? DaveRamsey.com’s 567% ROI With Enterprise AnalyticsDETAILS

Summary
Are you struggling to convince your boss of the need for enterprise-grade analytics? Or do you currently have analytics and need to justify your budget? Join Tony Bradshaw (DaveRamsey.com) and John Lovett (Forrester) as they discuss the benefits of using an advanced measurement application and look at the opportunity costs associated with using a free tool.

View all guides

Webinars

Smart Marketing for Smart Phones: Measuring Customers, Smart Phones, and App UsageDETAILS

Authors
Matt Gross, , uLocate
Noah Elkin, Senior Analyst, eMarketer

Summary
Mobile is the most popular and rapidly adopting technology in the world and usage is pervasive in every major global market. As smart phones continue to increase their share of all mobile devices, marketers are increasingly asking questions like, "Should I be investing in mobile applications?", "How do I know if my mobile app is successful?", "Should I even be doing mobile marketing?" This webinar will help you understand the drivers and key opportunities with mobile marketing.

Duration
45 minutes

Are You Still Making Keyword Decisions Based on CTR Alone?DETAILS
How Much is ‘Free’ Costing You? DaveRamsey.com’s 567% ROI With Enterprise AnalyticsDETAILS

View all webinars

Success Stories

Limelight Networks® Optimizes Demand Generation Programs through Omniture Genesis Closed Loop Marketing Integration with SFDCDETAILS

Summary
Limelight Networks®, a leading content delivery network, knew how many new leads and new bookings its marketing activities generated but did not have an effective way to extract detailed campaign insight from their contributions. Limelight selected Omniture’s Closed Loop Marketing solution, which pre-integrates Omniture SiteCatalyst with Salesforce.com through Omniture Genesis. With the integration, Limelight achieved a more than 139 percent increase in leads over prior direct email campaigns.

Industry
High Tech

Limelight Networks® Increases Response Rates by Optimizing Remarketing ProgramsDETAILS

Summary
Limelight Networks®, a content solutions provider for thousands of entertainment, technology and government entities around the world, needed insight into the impact marketing programs had on prospect behavior. Limelight integrated Omniture SiteCatalyst and Eloqua email marketing technology through Omniture Genesis to measure all Web activity and email campaign response metrics in a single reporting system. In certain remarketing initiatives, the company increased email response rates up to 266 percent by understanding which elements of a remarketing email drove conversions.

Industry
High Tech

Nykredit Measures End-to-End Conversion with the Omniture Online Marketing SuiteDETAILS

Summary
Nykredit selected the Omniture Online Marketing Suite to combine Web analytics with paid search campaign management. Using the Online Marketing Suite, Nykredit has generated more leads at a lower total cost. In a one-month period, total cost of paid search spend decreased 10 percent while cost-per-acquisition decreased 28 percent.

Industry
Financial Services

View all case studies