Online Business Optimization Resources

Within our resource center below, you will find valuable information that will enable you to enhance your online business with proven concepts and best practices from industry professionals.

Guides

Econsultancy: Digital Intelligence Briefing: Digital Trends for 2012DETAILS

Summary
Our fourth Digital Intelligence Briefing, in association with Econsultancy, aims to distil a plethora of data and discussion points into some key digital trends, challenges and opportunities which businesses should be paying close attention to during 2012. The report is based on a survey of around 600 business respondents predominantly in the United States and Europe.

Customers demand personalized attentionDETAILS
Forrester forecasts the future of interactive marketingDETAILS

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Webinars

Focus on what customers do, not what they sayDETAILS
Viacoms mobile marketing unpluggedDETAILS
Comcast’s six rules for converting website trafficDETAILS

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Success Stories

Robert Walters uses Adobe Digital Marketing Suite for Web Experience Management, to build relationships with jobseekers and employers worldwideDETAILS

Summary
Robert Walters specializes in permanent and contract recruitment across all industries on an international level. The leading recruitment company recently adopted Adobe Digital Marketing Suite for Web Experience Management, to strengthen its connection with jobseekers and employers worldwide. Using Adobe CQ Content Management, Adobe CQ Social Collaboration, and Adobe CRX, Robert Walters efficiently creates and publishes timely content to 40 websites in nine languages—dramatically expanding the reach and audience of its employment information, job listings, and candidate/client support. With Adobe CQ, marketers in 22 countries—who are not technically trained—can author and publish their own localized content.

Business learning platform attracts additional business by delivering and promoting more relevant and targeted training materials with Adobe® Digital Marketing SuiteDETAILS

Summary
Athena Online needed a flexible and robust site search solution that would enable employees to search across a wide variety of training content formats and find the most relevant results very quickly. With Adobe solutions, Athena Online has increased clicks and engagement with target microsite content, enhanced search results by incorporating implicit and explicit visitor needs and successfully integrated new types of content into its search database.

Premier Inn accelerates delivery for marketing promotions and reduces reliance on outside development resources with Adobe® Digital Marketing SuiteDETAILS

Summary
Premier Inn, a member of the Whitbread corporate family, is an award-winning hotel brand with over 600 budget hotels and more than 43,000 rooms across the United Kingdom and Ireland. Working with its primary digital development agency VML, Premier Inn has implemented the Adobe Digital Marketing Suite, including Adobe® CQ Web Content Management, Adobe® CQ Digital Asset Management, Adobe® CRX, Adobe SiteCatalyst® and Adobe Discover™ to help the company more efficiently create and update the content on its web properties while achieving maximum online marketing impact. Using Adobe, Premier Inn has now accelerated web content publishing from weeks to a single day.

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