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Online Business Optimization Resources

Within our resource center below, you will find valuable information that will enable you to enhance your online business with proven concepts and best practices from industry professionals.

Guides

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Webinars

Search Marketing and Analytics: Making Sense of the Data Overload details Summary Jupiter’s research findings about SEM and analytics will answer these key questions: • How are search marketers using analytics tools? • What types of metrics are used the most? • What’s happening in the vendor landscape? Industry All
Where is Interactive Marketing Heading? See How Your Marketing Fits Into Today's Online Marketing Suite details Authors Suresh Vital, Senior Analyst, Forrester Summary Today’s online marketing department likely works with a large number of specialized vendors. This creates silos that make it hard to make data-driven, customer-focused decisions. Industry All Duration 0 minutes
Customer Centricity, Engagement and Relevance at Northwestern University details Authors Tom Collinger, Associate Dean, Northwestern University Mike Barton, Online Marketing Manager, Omniture Summary The digital world has transformed marketing over the past decade. Consumers now have more information and power at their fingertips. Because consumers know more, they expect the companies with whom they interact to know them better as well. This webinar discusses principles of customer-centricity, relevance, and engagement to meet these needs. Industry All Duration 60 minutes

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Case studies

Redcats USA Optimizes Internal Search Strategies with Omniture details Summary As one of the world’s leading retailers—and innovative marketers—Redcats USA understands the importance of connecting with customer needs. In order to accomplish this objective, the company implemented Omniture SiteCatalyst Web analytics to optimize their internal search strategies. With Omniture, Redcats USA was able to identify revenue associated with specific keywords, identify areas of improvement in their internal search tool, and increase conversion rates month-over-month.< Industry Retail
ING Australia Doubles Email Marketing Response Rate In Two Months details Summary Looking to create the best possible online experience for their clientele, ING Australia selected Omniture SiteCatalyst Web analytics to optimise their Web site. Working with Omniture’s consulting team of online marketing experts, the financial services leader was able to quadruple page views for a direct insurance campaign, double response rates for their email campaigns, and reduce report generation time by 80%. Industry Financial
Indianapolis Colts Team with Omniture to Optimize Social Networking Portal details Summary As one of the NFL’s pioneers in social networking, the Indianapolis Colts developed MyColts.net—an online community created to drive increased interaction with fans and optimize Colts marketing initiatives for their main site Colts.com. Working with the Web analytics experts from the Omniture Consulting group, the Colts marketing team was able to leverage Omniture technology to identify how fans interacted with MyColts.net blogs, forums and other features—as well as reveal how the online community impacted increased activity on Colts.com. Industry Media

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