Online Business Optimization Resources

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Within our resource center below, you will find valuable information that will enable you to enhance your online business with proven concepts and best practices from industry professionals.

Guides

The Best and Worst of Paid Search in 2009 DETAILS Summary Looking back on 2009, many companies suffered from similar problems with their paid search ads. Join Forrester Research as they review "The Best and Worst Paid Search for 2009", to point out tips and strategies so you can make sure that your paid search ads are "winners" in 2010.
From Web Analytics to Online Business Optimization DETAILS Summary An organizations web presence is a critical component of doing business today. Marketers are facing a growing number of channels in which customers can access their company, and customers expect a personalized, knowledgeable experience no matter what channel they use. As a result, companies need to transform from simply measuring behavioral activities on their web site to pursuing an online optimization strategy across all online interactions.
Forrester's Interactive Marketing Forecast, 2009-2014 DETAILS Summary Interactive marketing spend will near $55 billion and represent 21% of all marketing spend in 2014 as marketers shift dollars away from traditional media and toward search marketing, display advertising, email marketing, social media, and mobile marketing. This cannibalization of traditional media will bring about a decline in overall advertising budgets, death to obsolete agencies, a publisher awakening, and a new identity for Yahoo!

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Webinars

Online Testing 101 DETAILS Authors Andy Mott, Senior Manager, MarketingExperiments Scott Jensen, Director, Interactive Marketing, ExtraSpace Storage Summary The days are gone when marketers make decisions based on a gut feeling. Smart marketers are using testing to replace "I think" with "I know" and are letting their customers decide which campaigns are the most successful based on testing. Join MarketingExperiments and Extra Space Storage experts as they show you how you can use testing to make better business decisions. Duration 60 minutes
Are You Serving the Same Web Content to Everyone?DETAILS Authors Bryan Eisenberg, Founder, FutureNow Sherry Lin, Manager, Web Analytics, Digg Summary Over 75% of online marketers said that they do not serve personalized content to web site visitors. This unfortunately results in irrelevant online experiences for many users. Join Bryan Eisenberg and Sherry Lin from Digg.com as they review how you can use segmentation to better retain and attract different audiences. Duration 60 minutes
How Can You Make Your Web Site Smarter? Results from the Omniture 2009 Conversion Survey DETAILS Authors Andy Mott, Senior Manager, MarketingExperiments Adam Justis, Sr. Product Marketing Manager, Omniture Blake Brossman, COO & Founder, PetCareRx Summary Online marketers are constantly searching for new ways to make their web sites smarter and increase web site conversions. Join Omniture and Marketing Experiments as they team up to bring marketers survey results on the challenges, effective tactics, and best practices to increase conversions on their web sites. Duration 60 minutes

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Success Stories

Omniture Optimises Microsoft's NHS Resource Centre DETAILS Authors Omniture, Marketing, Omniture Summary The Microsoft National Health Service (NHS) Resource Centre is a dedicated online community service for NHS employees in the UK. The NHS team wanted more sophisticated measurement that had the ability to gain an in-depth understanding of what type of visitor came to the Web site, what their behavior demonstrated and which areas of the site were working better than others. The company employed Omniture Consulting and SiteCatalyst to guide optimization efforts. With Omniture’s help, the Microsoft NHS Resource Centre has seen a significant amount of additional revenue. Industry High Tech/Emerging
Asset Marketing Ties Offline Print Ads to Paid and Natural Search through Omniture Consulting Services and Omniture SearchCenter DETAILS Authors Omniture, Marketing, Omniture Summary Asset Marketing’s family of Web sites, including govmint.com and stauer.com, are top destinations for coin and jewelry collectors. Asset Marketing wanted to understand how offline marketing initiatives, such as print ads and catalogs, impacted paid and natural search on the Web. Asset Marketing selected Omniture SiteCatalyst to provide analytics and reporting across its network of sites and added Omniture SearchCenter to measure paid search alongside natural search within one single repository. Asset Marketing increased overall revenue by 47 percent, created a stronger attribution model and increased return on ad spend. Industry Retail
Rackspace Optimizes Banner Ads with Omniture Genesis DETAILS Summary Rackspace® Hosting, the world's leader in hosting and cloud computing, needed a holistic view of the role banner ads played in acquiring visitors to its Web site to continue to confidently dedicate marketing budget to display. Rackspace selected Eyeblaster and Omniture Genesis to gain insight into the role banner ads played in visitor acquisition. Rackspace can now forecast return on ad spend from banner ads with increased accuracy and justify allocating more budget to paid and natural search marketing. Industry High Tech

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