Online Business Optimization Resources

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Within our resource center below, you will find valuable information that will enable you to enhance your online business with proven concepts and best practices from industry professionals.

Guides

11 Advanced SEM Strategies DETAILS Authors Ben Brutsch, Sen. SEM Manager, Omniture Summary Search engine marketing has progressed a long way over the past 10 years. As more and more dollars are coming online, companies are seeing the quick returns that can be found through SEM. As competition increases, it is becoming more important for search marketers to employ advanced tactics and strategies to effectively spend their ad dollars. This white paper contains 11 advanced strategies that will help you run your business smarter.
Sharpening Web Site Relevance: Tactics For Delivering Meaningful Online Experiences DETAILS Authors John Lovett, Lead Analyst, Jupiter Research Summary Relevance is the gold that marketers seek and the means by which customer intelligence professional secure their tenure. Marketers require relevance to reach customers in our increasingly cluttered and information-overloaded environment. The recipe for relevance includes three key ingredients: data, insight, and technology. More sophisticated marketers will sprinkle in some automation for good measure, but ultimately some ratio of these ingredients along with calculated timing results in satisfying returns.
How Much is ‘Free’ Costing You? DaveRamsey.com’s 567% ROI With Enterprise Analytics DETAILS Summary Are you struggling to convince your boss of the need for enterprise-grade analytics? Or do you currently have analytics and need to justify your budget? Join Tony Bradshaw (DaveRamsey.com) and John Lovett (Forrester) as they discuss the benefits of using an advanced measurement application and look at the opportunity costs associated with using a free tool.

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Webinars

Smart Marketing for Smart Phones: Measuring Customers, Smart Phones, and App Usage DETAILS Authors Matt Gross, , uLocate Noah Elkin, Senior Analyst, eMarketer Summary Mobile is the most popular and rapidly adopting technology in the world and usage is pervasive in every major global market. As smart phones continue to increase their share of all mobile devices, marketers are increasingly asking questions like, "Should I be investing in mobile applications?", "How do I know if my mobile app is successful?", "Should I even be doing mobile marketing?" This webinar will help you understand the drivers and key opportunities with mobile marketing. Duration 45 minutes
Are You Still Making Keyword Decisions Based on CTR Alone?DETAILS Authors Stefan Tornquist, Research Director, MarketingSherpa Summary Each search marketer has certain challenges that keep him/her from increasing search ROI. Do you struggle with managing large keyword lists? Are you still making decisions based on shallow metrics that occur at the top of the funnel? Do you know which keywords are most profitable? If you struggle with these challenges, this webinar will help you learn best practices to become a better search engine marketer. Industry Retail Duration 45 minutes
How Much is ‘Free’ Costing You? DaveRamsey.com’s 567% ROI With Enterprise Analytics DETAILS Authors John Lovett, Lead Analyst, Jupiter Research Tony Bradshaw, Vice President, DaveRamsey.com Tim Munsell, Lead Web Analyst, DaveRamsey.com Summary Are you struggling to convince your boss of the need for enterprise-grade analytics? Or do you currently have analytics and need to justify your budget? Join Tony Bradshaw (DaveRamsey.com) and John Lovett (Forrester) as they discuss the benefits of using an advanced measurement application and look at the opportunity costs associated with using a free tool. Duration 45 minutes

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Success Stories

Limelight Networks® Optimizes Demand Generation Programs through Omniture Genesis Closed Loop Marketing Integration with SFDC DETAILS Summary Limelight Networks®, a leading content delivery network, knew how many new leads and new bookings its marketing activities generated but did not have an effective way to extract detailed campaign insight from their contributions. Limelight selected Omniture’s Closed Loop Marketing solution, which pre-integrates Omniture SiteCatalyst with Salesforce.com through Omniture Genesis. With the integration, Limelight achieved a more than 139 percent increase in leads over prior direct email campaigns. Industry High Tech
Limelight Networks® Increases Response Rates by Optimizing Remarketing Programs DETAILS Summary Limelight Networks®, a content solutions provider for thousands of entertainment, technology and government entities around the world, needed insight into the impact marketing programs had on prospect behavior. Limelight integrated Omniture SiteCatalyst and Eloqua email marketing technology through Omniture Genesis to measure all Web activity and email campaign response metrics in a single reporting system. In certain remarketing initiatives, the company increased email response rates up to 266 percent by understanding which elements of a remarketing email drove conversions. Industry High Tech
Nykredit Measures End-to-End Conversion with the Omniture Online Marketing Suite DETAILS Summary Nykredit selected the Omniture Online Marketing Suite to combine Web analytics with paid search campaign management. Using the Online Marketing Suite, Nykredit has generated more leads at a lower total cost. In a one-month period, total cost of paid search spend decreased 10 percent while cost-per-acquisition decreased 28 percent. Industry Financial Services

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