Success Stories

Summary
NetApp recently standardized on Adobe Digital Marketing Suite to make high-valuable, actionable data easily available to its managers across teams. The rich insights gained directly impact the success of its online marketing campaigns and have led to considerable returns. For instance, NetApp worked with Adobe Consulting to observe behavior of visitors to its Desktop Virtualization landing page by experimenting with three unique layouts. In the end, NetApp implemented the third layout which displayed teaser content showing how customers saved on storage costs and achieved a 42.55% increase in conversions on its paid search landing page. With insights gained from real-time testing done with Adobe Digital Marketing Suite, NetApp also saw premium content registrations soar by 204% with no negative impact on log-in rate.

Summary
Robert Walters specializes in permanent and contract recruitment across all industries on an international level. The leading recruitment company recently adopted Adobe Digital Marketing Suite for Web Experience Management, to strengthen its connection with jobseekers and employers worldwide. Using Adobe CQ Content Management, Adobe CQ Social Collaboration, and Adobe CRX, Robert Walters efficiently creates and publishes timely content to 40 websites in nine languages—dramatically expanding the reach and audience of its employment information, job listings, and candidate/client support. With Adobe CQ, marketers in 22 countries—who are not technically trained—can author and publish their own localized content.

Summary
Premier Inn, a member of the Whitbread corporate family, is an award-winning hotel brand with over 600 budget hotels and more than 43,000 rooms across the United Kingdom and Ireland. Working with its primary digital development agency VML, Premier Inn has implemented the Adobe Digital Marketing Suite, including Adobe® CQ Web Content Management, Adobe® CQ Digital Asset Management, Adobe® CRX, Adobe SiteCatalyst® and Adobe Discover™ to help the company more efficiently create and update the content on its web properties while achieving maximum online marketing impact. Using Adobe, Premier Inn has now accelerated web content publishing from weeks to a single day.

Summary
Scholastic, a global leader in children's education and entertainment, has services and products online that serve a specific target audience, and the company wanted to create more relevant and impactful content and offers across all of its properties to drive customer engagement, conversion, and sales. Adobe gives Scholastic managers insights into the products or services that merit further investment or others that need revamping in order to better serve customers. With Adobe solutions, Scholastic has converted on an e-mail marketing campaign by as much as 13% and helped to uncover new "wish list" opportunities for shopping carts, boosting conversion by 10%.

Summary
With MTV's Video Music Awards--one of the biggest music events of the year--the company wanted to gain deeper insights into relationships between social activity and engagement with digital content. With Adobe solutions, MTV was able to do just that. The company was able to provide valuable insights into key relationships between social media and online behaviors, and delivered more granular, real-time insights into online visitor engagement.

Summary
Customizo leverages Scene7 dynamic media solutions and Adobe Creative Suite® Design Premium software to create a unique online apparel design platform. With Customizo’s online Design Studio, anyone—from sports teams to large businesses—can use their logos and proprietary designs to create their own apparel and accessories. In the past, when Customizo customers would upload their designs and images, they would be shown an online rendering of their garment prior to placing their order. However, once the order was placed, files often had to be altered or redrawn by the production department at Customizo to make them into print-ready files—occasionally resulting in mismatched colors, misplaced graphics, and other deviations from the user’s original designs or intent. With Adobe, Customizo has increased conversion rates by 400% in just for weeks, reduced bounce rates by 95%, increased engagement in the form of page views 340% and reduced average production workflows from one hour to under ten minutes.

Summary
Vodafone Australia recognized a plateau in its e-commerce channel in which sales began to slow and driving traffic to its website became more expensive. Vodafone Australia deployed the Adobe Digital Marketing Suite to better understand the reasons why this was happening and make appropriate changes to its content, messaging, and business processes to reverse the trend. With Adobe, Vodafone has seen the following results: recovered 15% of lost sales opportunities; garnered valuable insights, including 75% of follow-up e-mails were opened; helped to achieve 7% net increase in online sales through strategic programs; realized 1,700% return on strategic marketing investments.

Summary
Profitable online strategies can be difficult to come by in hospitality, a dynamic industry where opportunities abound and many complex factors affect success. The cost of keywords has increased, yet many hotel budgets have reached a plateau. HeBS, a digital agency, focused on getting customers in the travel space real results, relies on Adobe to help achieve business results for its customers. With Adobe solutions, HeBS has increased return on ad spend by 1,500% or more, reduced cost per click by up to 67%, improved click through rates by up to 696%, and gained visibility into effective keyword selection, site design, budget planning, and forecasting.

Summary
With so much content and so many advertisers, Terra Networks needed to find ways to differentiate themselves from competitors and create additional opportunities. Terra Networks selected the Adobe Online Marketing Suite as its enterprise-level platform for capturing data interactions and putting them in context of consumer behavior, media convergence, industry trends, and advertisers' demand for ROI. Terra has reduced reporting times by 80%, enhanced the editorial team's understanding of online traffic and improved visitor engagement by 20%, and helped to manage a 205% increase in mobile traffic in 12 months.

Summary
The Active Network needed a robust online analytics and conversion platform that optimized returns on social media campaigns, and also offered deep reporting for quickly demonstrating results. The team selected the Adobe Online Marketing Suite to transform every social media interaction into an opportunity to learn about audiences, strategically refocus marketing campaigns, and ultimately increase conversions and customer value. The Active Network has increased Facebook audience 384% in a single year, enabled rapid content development, launch, and measurement of social media campaigns, and gained visibility into revenue per Facebook fan to demonstrate program success.