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Overstock Drives Greater Customer Conversion with Omniture Genesis Partners Bazaarvoice & Mercadodetails
Summary
Overstock.com is using integrated solutions from Omniture, Bazaarvoice and Mercado through Omniture Genesis to employ a strategy called “searchandising”--the utilizing of on-site search terms, user-generated product reviews and analytics to optimize product merchandising and relevance. Industry
Retail |
Cable Shopping Network Automates Remarketing Through Omniture and ExactTargetdetails
Summary
Cable Shopping Network Automates Remarketing Through Omniture
and ExactTarget. Fast-growth company with a big brand offers high-end collectibles to a highly targeted market through multiple channels. Industry
Retail |
The Scientific Business of Thomson Reuters Speeds Implementation and Reduces Costs Through Omniture and Coradiantdetails
Summary
The Scientific Business of Thomson Reuters delivers advanced information to
a diverse group of sophisticated scientists, researchers and business executives
through online channels. The company wanted a comprehensive understanding of
how subscribers interacted with online products and services. To see how they solved the problem, download the complete case study. Industry
|
Red Hat Takes Marketing ROI Measurement To The Extremedetails
Summary
The most recognized Linux brand in the world, Red Hat is the premier Linux and open source provider. Though Red Hat is a marketing powerhouse, the company has always been faced with a challenge common to many business-to-business marketing organizations—measuring ROI across all marketing channels, all the way to the closed deal, and versus demand generation goals. Red Hat turned to the Omniture Closed-Loop Marketing Salesforce solution for help and integrated Omniture’s platform with the company’s existing implementation of Salesforce. Now the standard measurement mechanism across all of Red Hat’s marketing functions, Omniture Closed-Loop Marketing for Salesforce has established a real-time system to measure marketing ROI to the lowest levels of detail and created a process that automates multiple campaign sourcing of opportunities to ensure alignment with sales organization. Red Hat now also has the ability to compare marketing results across both online and offline channels to individual and corporate goals. Industry
High-Tech |
Dallas Morning News Doubles Online Channel in 4 Monthsdetails
Summary
In early 2007, The Dallas Morning News set out to achieve a lofty goal: double Internet subscriptions in four months with limited discounts and while adhering to a specific cost per order. To help achieve this goal, The Dallas Morning News enlisted the help of Omniture Test&Target. Initial focus surrounded subscription funnel testing and then turned to search and display ads. The Dallas Morning News used Omniture Test&Target to initiate funnel optimization with A/B testing, comparing the existing subscription flow design to a new design. Two months of testing resulted in a highly optimized conversion funnel, and the focus then centered on paid search testing using Omniture Test&Target for monitoring and attribution. The final optimization phase involved display ads delivered and optimized by Omniture Test&Target. Results from the testing and display ads proved positive as The Dallas Morning News saw a sizable increase in Internet subscriptions, was better able to leverage all acquisition channels and enjoyed real-time insight into which ads were most effective. Industry
Media |
Lastminute.com Achieves a 28% Increase in Look-to-Book Conversion Ratedetails
Summary
Lastminute.com is one of Europe’s premier travel and lifestyle companies, looking to
become the number one European e-commerce lifestyle player by delighting customers
with great-value inspiration and solutions. Lastminute.com offers both travel products—
such as flight, hotel, holiday and car rental services—as well as lifestyle products
including dining services, theatre tickets, music events and more. Recently acquired by
Travelocity Europe, the company also operates 36 other industry-relevant sites under the
lastminute.com umbrella—all of which are using Omniture SiteCatalyst® as their Web
analytics solution. Industry
Travel |
BabyCenter: 67% Increase in Conversions Through Search Keyword Testsdetails
Summary
BabyCenter.com—the leading Web site dedicated to providing information and support to new and expectant parents—is committed to optimizing their users experience on their site. After observing the fact that site abandonment hovered at more than 40 percent and the landing page for the most popular search term converted nearly 30 percent less than the general landing page, BabyCenter decided to enlist the help of Omniture. After conducting search keyword tests with Omniture Test&Target, BabyCenter.com saw a 67 percent increase in conversions and significant decreases in both abandonment and acquisition costs. Industry
All |
Alienware Achieve 100 Million in Annual Sales Online with Omnituredetails
Summary
With 80 percent of its business conducted online, it is essential for Alienware—a manufacturer of high-performance desktop, notebook, media center and professional systems—to understand its customer’s online behavior. Previously relying on crude Web log reports, Alienware deployed Omniture SiteCatalyst, Data Warehouse, Discover and Omniture’s integration with DoubleClick’s DARTmail service. Today, Alienware has a gained deeper insight and is optimizing the online channel to drive company growth. The company boasts more than $100 million in online sales with an average transaction near $3,000. Additionally, the company has experienced a 35 percent annual growth in unique site visitors and using SiteCatalyst, saw a 105 percent increase in online holiday sales in 2005. After deploying DARTmail, Alienware also experienced outstanding success with e-mail campaigns including one campaign bringing in more than $160,000 in incremental revenue. Industry
High Tech |
JetBlue Reduces Cost per Conversion 94 Percentdetails
Summary
How can you offer great service with low fares—and make a profit—when so many
airlines are struggling to survive?” It’s a fair question, and JetBlue hears that question
often. Unlike many of its competitors, JetBlue has thrived since its inception in February
2000, through a dismal period of history for the airline industry overall. JetBlue was
profitable within their first year of operation, and their product is thriving at a time
when other airlines are cashing in their chips. JetBlue’s formula for success includes
new airplanes, careful hiring and a company-wide focus on customer service. The young
company has won numerous industry awards including Condé Nast Traveler’s Best
Domestic Airline for three years in a row, Entrepreneur’s Best Low Cost Airline and the
Associated Press’ Best Airline Service award. Industry
Travel |
AMA Finds Validation in Site Traffic Reportingdetails
Summary
The American Marketing
Association is one of the largest professional
associations for marketers with
over 38,000 members worldwide
covering every aspect of marketing. For
over six decades they have been an
essential resource in providing relevant
marketing information that experienced
marketers can turn to. Through AMA’s web site,
MarketingPower.com, they have expanded
that information to include research,
case studies and best practices in
marketing. The main objective is to help
marketing professionals succeed in their
jobs and careers. Besides gaining a greater understanding
of customer usage, another
important factor for MarketingPower
was to have an accurate representation
of traffic for advertising sales. Industry
B2B |
LifeMed Media Streamlines Search Marketing with Omniture SearchCenterdetails
Summary
After experiencing significant challenges with its previous analytics and search marketing solutions, LifeMed Media searched for a Web analytics vendor with the ability to accurately and efficiently measure the performance of online initiatives and optimize keyword marketing. LifeMed Media selected Omniture for its integrated, automated online marketing solution after being recommended by an independent, strategic Internet-marketing company, Stinson Partners. After implementing Omniture technology, LifeMed Media has seen a 90 percent reduction in keyword management costs and a 100 percent increase in traffic with no change in search marketing spend. The company has also eliminated 3,000 keywords for more targeted search marketing. Industry
Media |
Notrefamille.com Increases Online Subscriptions by 50 Percent with Omnituredetails
Summary
Notrefamille, an Internet portal dedicated to family identity and genealogy, desired deeper insight into customer behavior and trends on its three main brands’ Web sites. The company’s lack of visibility negatively impacted SEO and domain management, as well as e-commerce. Notrefamille selected Omniture’s SiteCatalyst to analyse customer behavior and visibility issues were quickly resolved. With Omniture’s help, Notrefamille saw a 50 percent increase in registrations and increases in the look-to-book conversion rate, number of items purchased per transaction and average time spent per visit. The drop-off rate also decreased by 32 percent. Industry
Media |
Musician's Friend: Affiliate Reinforcement Increases Conversion By 35%details
Summary
Musician’s Friend—the world’s largest direct marketer of music gear—is committed to providing it’s customers with the best possible prices, selection and service. In an effort to maximize the benefits of the company’s partnership with Upromise, Musician’s Friend wanted to test whether reinforcing an affiliate partner on landing pages would lead to increased conversions. Working with Omniture Test&Target, the company tested a free shipping promotion that linked from the Upromise site. Two ads were created, one with the Upromise company logo and the other without, and an A/B split test was performed where Omniture Test&Target randomly showed visitors the two layouts and measured the results from each. The layout with the reinforced Upromise logo generated a 35% conversion lift over the original home page with a 97% confidence level. Musician’s Friend was able to determine the most effective reinforcement offer to increase conversions and measure a true ROI value with ease and efficiency. Industry
Retail |
CNET Moves the Relevance Needledetails
Summary
At CNET Networks—one of the world’s largest online publishers and the thought leader on user engagement metrics—providing a compelling experience to CNET visitors is a central focus. CNET sought to improve performance for users who interacted with their image viewer, improve user engagement and deliver more relevant content. Using Omniture Test&Target to set up a behavior-based segment to change the site experience for photo viewers quickly led to increased user engagement, the ability to see visitor interests in real-time and the ability for CNET to provide relevant content based on a visitor’s selections and behaviors. Industry
High-Tech |
Equity Residential Doubles Sales Leads by Integrating Omniture and OpinionLabdetails
Summary
As the largest publicly traded owner, operator and developer of multifamily housing in the United States, tracking online performance is essential for Equity Residential. Because the company’s Web analytics data and attitudinal data solutions were in a silo, the company had difficulty gaining a clear picture of true online performance and suffered from the inability to quickly identify performance issues that were negatively impacting leads. Equity Residential integrated Online Opinion’s qualitative data with Omniture SiteCatalyst’s quantitative data to identify what customers want and need in realtime. This integration gave the company a property-by-property view of site performance and Customer Voice satisfaction ratings in a single interface. Equity Residential was able to identify and understand both where and why Web site users were abandoning their site as their leads doubled in volume. Industry
Financial |
Channel 4 Achieves a 10 Percent Increase in Promotion Click-Throughsdetails
Summary
Channel Four Television Corporation—a publicly owned, not-for-profit broadcaster in the UK—desired to achieve a number of online goals including extending core business beyond traditional TV to new media, increasing market share of on-demand TV, increasing user engagement with Web site with video content and measuring the impact of new media investment on subscriptions and revenue. To accomplish these objectives, the company enlisted the help of Omniture. With the help of SiteCatalyst, Channel Four saw an increase in both promotion and landing-page navigation click-throughs, half-a-million additional page views and a reduced bounce rate. Industry
Media |
Pegasus Boosts Sales 82 Percent with Omniture SiteCatalystdetails
Summary
Using a low-tier Web analytics package while nearly 50 percent of the company’s business transactions were being conducted online, Pegasus Associates—a premier lighting systems retailer—saw the opportunity to grow its business. After researching various Web analytics solutions, the company selected Omniture SiteCatalyst to help increase online sales, optimize marketing campaigns and improve the online customer experience. After implementing Omniture technology, Pegasus Associates saw a 55 percent increase in conversion rate and 82 percent increase in sales of the company’s most popular products. Industry
Retail |
Classmates.com Avoids Potential Losses of $100,000 with SiteCatalystdetails
Summary
In order for Classmates.com to maintain its position as a leader in online social networking, it is imperative for the company to understand customer behavior. After using a homegrown, internal analytics solution with only elementary reporting capabilities, Classmates.com chose to implement Omniture SiteCatalyst for its faster, more complete reporting functionality. Sixty percent of Classmates’ workforce now uses SiteCatalyst and the company has seen a significant increase in revenue, avoided potential revenue losses by identifying and correcting problems on the Web site and seen a vast improvement in Web site effectiveness. Industry
Media |
Computerworld Saves 200 Man-Hours with SiteCatalystdetails
Summary
Frustrated with the inaccuracy of its previous use of Web Analytics vendors, Computerworld adopted Omniture as its Web Analytics platform in 2004, choosing SiteCatalyst for its deep, accurate reporting capabilities and SearchCenter to automate the company’s keyword marketing. As a result, Computerworld saved 200 hours of manual report generation annually, eliminated a one month reporting time lag and improved decision-support for optimized keyword investments using the keyword performance data being delivered in real-time. Industry
Media |
DelightfulDeliveries Increases Conversion Rate by 70 Percentdetails
Summary
With 90 percent of the company’s business conducted online, Delightful Deliveries—a premiere online gift retailer—knows the importance of creating a positive online user experience. Looking to maximize holiday sales, improve user experience and reduce costs, the company decided to deploy an enterprise-class analytics solution. Using Omniture Web Analytics, the company saw a 70 percent increase in conversion rate and 50 percent increase in sales. A thousand unprofitable products and 500 underperforming keywords were also eliminated, saving the company an estimated $250,000 in online marketing costs in two years. Industry
Retail |
Total Bedroom Increases Online Sales By 155 Percent In 90 Daysdetails
Summary
Total Bedroom, a subsidiary of Broadspan Commerce, LLC, is a recognized leader in
providing top quality bedroom furniture and accessories for the home at value prices.
Since the company’s founding in 2003, they have delivered products to more than 20,000
customers throughout the United States. Headquartered in central New Jersey, Total
Bedroom has complete e-commerce and call center services to support its customers,
with 80 percent of business transactions conducted online. Total Bedroom’s founders and
management team have more than 60 years of combined experience in the furniture
industry—as buyers, retailers, and manufacturers of home furnishings. With this knowhow,
Total Bedroom’s furniture buyers scour the furniture marketplaces other manufacturer
sites around the country, hand-picking the best in quality and value furniture. Over the
years Total Bedroom has established direct relationships with over 45 name-brand furniture
manufacturers. By eliminating the traditional middle man, the company can offer high
quality products to customers at attractive prices. Industry
Retail |
Blinds.com Triples Product Salesdetails
Summary
As the No.1 online retailer for window coverings in the U.S. Blinds.com is committed to optimizing their customers’ online experience. Unhappy with their previous Web Analytics platform, Blinds.com enlisted the help of Omniture to aid them in achieving their goals of increasing revenue, improving relationships with manufacturers and improving online customer experience for every site visitor. After deploying SiteCatalyst, Blinds.com has seen an increase in gross margin per visit, online sampling requests and sales. Additionally, Blinds.com has and eliminated 500 hours of manual report generation per year and saved several thousand dollars as a result of click fraud identification in the MIVA search engine. Industry
Retail |
Hale Groves Increases Online Sales by 38 Percentdetails
Summary
Previously operating solely as a direct marketer, Hale Groves—the largest direct marketer of high-quality citruses—decided to embrace the online channel to reach customers. After being disappointed with the limited capabilities and inaccuracy of their previous Web analytics tool, Halegroves enlisted the help of Omniture. Since deploying Omniture SiteCatalyst, the company has seen a 38 percent increase in online sales, 75 percent increase in Web traffic and 100 percent increase in keyword acquisitions. Halegroves also enjoys saving 60 hours of manual report generation per month and having access to real-time, accurate data. Industry
Retail |
Belo Interactive Media Saves 240 Man Hours per Year with Omnituredetails
Summary
Belo Interactive Media—the Internet division department of Belo Corporation— is committed to delivering relevant news and information to a uniquely educated Internet audience through its 29 award-winning Web sites. As a content provider, Belo Interactive Media is concerned with improving market share both in visitation and advertising sales. Belo deployed Omniture SiteCatalyst across its 29 Web sites, leading to a deeper insight into user behavior, an increase in traffic and page views, more revenue from advertisers, data supported site improvements and 240 hours of manual report generation saved per year on existing reports. Industry
Media |
Novell uses SiteCatalyst to Immediately Determine the Effectiveness of Every Marketing Campaigndetails
Summary
As a world leader in providing infrastructure software and services, Novell understands
the value of sharing information. Since the company introduced the first software-based
network operating system in 1984, it has continually listened to customers and delivered
market-leading products and services to meet their needs. As Novell’s products have
changed with the times to embrace the Internet and open standards, Novell.com has
also evolved into a world-class Web site that plays an increasingly important role in the
company’s success. The site’s primary purpose is to provide the insight that customers
need to make decisions about purchasing Novell products and services. A large portion
of the Web site is then dedicated to supporting customers once they’ve made a purchase.
Product support and online training are just a few of the support services Novell offers
through its Web site. Industry
High-Tech |
J. Walter Thompson Keeps Auto Maker's Web Sites Running Smoothdetails
Summary
JWT uses SiteCatalyst to power online marketing by streamlining page flow and
performing real-time market research. JWT (aka J. Walter Thompson) knows a thing or
two about advertising and brand management. Its expertise and innovative marketing
ideas have helped this 140-year-old advertising agency retain a major automotive
account for more than 75 years. JWT’s new company mantra insists that they need to
create work that people choose to spend time with. “We need a clear understanding of
what visitors are interested in when they spend time on automotive sites,” insisted Chris
D’Alessandro, director of Web analytics, JWT. Industry
Auto |
Half.com Gets Precise Answers to Unique Questions with SiteCatalyst™details
Summary
Half.com—an eBay company offering people an online marketplace to buy and sell
products at set prices—uses SiteCatalyst to make intelligent business decisions because it
offers the best combination of product functionality and cost. Half.com made national and
international news when they launched their Web site in January 2000 by collaborating with
Halfway, a small town in Oregon, to change its name to Half.com, Oregon, becoming the
first "dot com" city in America. Today, Half.com, an eBay company, offers people a fixed
price, online marketplace to buy and sell high-quality, new, overstocked, remaindered and
used products at discounted prices. Unlike auctions, where the selling price is based on
bidding, the seller sets the price for items at Half.com at the time an item is listed. Half.com
is one of the most visited online shopping sites, offering more items for sale than any other
company of its kind. Industry
Retail |
Intrawest: Maximizing Marketing Dollars Through Real-Time Web Analyticsdetails
Summary
Making travel arrangements can be a daunting task. The process involves several
levels—booking airfare, hotels, car rentals, golf, lift tickets, ski rental equipment, etc.
Not to mention choosing the ideal location and getting the best deal. The focus of
Intrawest has always been in central reservations for the destination traveler. “Travel
bookings are customer driven,” said Robert Morrow, Director eCommerce, Intrawest
Central Reservations. “We refine and simplify the overall process of matching consumer
needs with travel products by using the most effective tools and systems developed in
the business. By combining proprietary travel Web technology and networked call center
management, we have the ability to offer choice, selection and comparison.” Industry
Travel |
Socrates.com Optimizes Multichannel Approachdetails
Summary
Socrates.com measures the success of multichannel marketing efforts with greater ease
and precision using Omniture SiteCatalyst™. Chicago-based Socrates takes a multichannel
approach to marketing a broad selection of do-it-yourself forms, kits, software, guides,
books and services that help consumers and small businesses solve everyday legal,
financial and business-management matters. Through Socrates.com and retail partners—
Office Depot, Office Max, Staples and Wal-Mart—Socrates has become a trusted source
for consumers facing some of the most challenging situations in their lives (such as divorce,
bankruptcy and bad credit) and for business owners and realtors looking for basic how-to
solutions to everyday matters. Industry
Education |
Furniture.com Sees a 60 Percent Increase in Conversion with Omniture SiteCatalystdetails
Summary
As Furniture.com’s business began to grow, the company realized its entry-level analytics solution could not keep up. Impressed with its customization and deep reporting capabilities, Furniture.com selected Omniture to help take business to the next level. Using SiteCatalyst and Discover, the company experienced a 350 percent increase in conversion rate and 60 percent increase in ROI. Furniture.com also gained 10, 000 new site visitors in two months and experienced a 25 percent savings in monthly pay-per-click ad spend. Industry
Retail |
The Discovery Channel Store: Discovering Marketing ROI and Improving eCommerce Performancedetails
Summary
The Discovery Channel is best known as
a cable television company. Looking to extend our brand beyond
television, The Discovery Channel
purchased a chain of retail stores from
The Nature Company in 1996. In
cooperation with this purchase, we also
launched an eCommerce site.
By 2002, we were ready to take our
eCommerce efforts even further and put
together a plan and strategy to
accomplish our eCommerce goals and
objectives. Our first challenge was to
purchase a web analytics solution in
order to obtain a better understanding of
our online customer behavior and
shopping patterns. Industry
Retail |
Augusta Chronicle Recoups 70% of Mortgage Listingsdetails
Summary
The Augusta Chronicle began publishing
on the web in 1995, and since that
time we have expanded our web
presence to include a number of
websites. One of which is called
AugustaRealEstate.com.Revenue for the site was
generated through advertising from
brokers, agents and ancillary businesses
including mortgage companies and
movers. Industry
Media |
Cancer Treatment Center Increases Home Page Conversion Rate 42 Percentdetails
Summary
In its quest to help more patients in their fight against cancer, Cancer Treatment Centers of America believed they could better serve and educate patients by increasing its Web site’s conversion rate and providing more interaction and direct assistance to patients. Previously using a combination of less sophisticated Web analytics solutions, CTCA enlisted the help of Omniture after being impressed with its technology and Best Practices Group. CTCA used the comprehensive, real-time analytics to improve its Web site and saw a 42 percent increase in home page conversion rate, 30 percent increase in conversion rate and 43 percent increase in page views. The CTCA also saw a 17 percent reduction in SEM program costs as well as a 62 percent reduction in home page abandonment. Industry
Healthcare |
Thomson Sees 15 Percent Increase In Conversion Rate Using SiteCatalystdetails
Summary
Thomson’s business model for its RCA audio-video Web site requires it to educate
visitors about RCA products and then drive them to purchase items at one of its
dealer’s sites or retail stores. But a lack of reliable Web metrics prevented Thomson
from effectively monitoring visitor behavior and using the data to improve its conversionto-
action rate. Thomson also needed dependable analytics to show dealers how effective
rcaaudiovideo.com was at driving business their way. SiteCatalyst produced the detailed,
accurate and reliable data the company needed to monitor and influence visitor
behavior and prove to dealers it was increasing traffic. Results show that Omniture
helped increase Thomson’s conversion-to-action rate from 6 to 15 percent. Industry
Retail |
MediaNews Group Simultaneously Tracks Multiple Sites with Omniture's SiteCatalyst™details
Summary
In 1995, the company
recognized the importance of the
Internet to the future of publishing and
formed a division dedicated to this new
medium.At the
beginning of 2001, the growth of
website traffic created a need to
identify a more sophisticated, userfriendly
system for implementation.
The system needed to provide greater
depth, detail, behavior tracking and
user options. The system needed to
accommodate corporate, sales
forces', editors' and advertisers' needs. After a careful search and review
process of several leading providers,
Omniture's SiteCatalyst™ was selected.
SiteCatalyst provided a premium
combination of functions, features,
and accuracy at the right price. Industry
Media |
Overstock.com Achieves Checkout Conversion Rates of Over 70% Using Omniture's SiteCatalyst™details
Summary
As an online retailer, converting browsers into buyers is a critical
process. Even small changes in conversion numbers can mean significantly more
revenue for business. Based on intuition and rigorous testing Overstock.com believed
there was an opportunity to significantly improve their conversion rates. By refining
their checkout process using SiteCatalyst reports to determine where they were losing
customers, Overstock.com has seen their conversion rates exceed 70%. Industry
Retail |
CNET Asia Optimizes Online Channel with Omnituredetails
Summary
With growing site traffic and activity, CNET Asia—which offers the most dynamic, relevant and innovative media-based marketplace for technology around the world—needed a more sophisticated Web analytics tool to replace its time consuming practice of compiling data from many different sources. After researching a variety of Web analytics tools, CNET chose Omniture SiteCatalyst to track and analyze its Web site activity. Today, more than 30 CNET Asia associates use SiteCatalyst to meet their diverse reporting needs. The entire organization now has access to real-time traffic and click-through reporting and SiteCatalyst’s ClickMap if used to validate decisions in major Web site redesign. Industry
High-Tech |
Ciao Achieves Significant Cost Savings with Omnituredetails
Summary
Ciao Group—operator of Europe’s leading comparison shopping portal— sought an easier way to optimize user experience, increase company revenue, improve online campaigns and reduce costs. After using several low-level and time-consuming solutions developed in house, Ciao turned to Omniture to consolidate their reporting and Web site management into a single source. Using Omniture SiteCatalyst, the company is experiencing improved keyword marketing performance and a positive ROI with the ability to measure performance of affiliate partners. Now, Ciao employees throughout the world have access to the same real-time analytics to monitor and improve business performance. Industry
Media |
Kabel Deutschland Doubles Sales with Omniture SiteCatalystdetails
Summary
Wanting to create a stronger ecommerce presence, increase online sales and improve Web site usability, Kabel—Germany’s largest network cable provider—selected Omniture to aid the company in achieving these goals. After deploying SiteCatalyst, the company experienced more than 100 percent increase in sales of its core cable access service. Kabel also saw a 20 percent increase in conversion rate across the entire site and an 11 percent increase in individual product sales after performing A/B testing. Industry
Media |
Wine.com Finds Exceptional ROI Through Use of Omniture SiteCatalystdetails
Summary
In the highly competitive world of online retailing, few companies enjoy the level of success
of Wine.com – and it attributes this to the customer insights and refined merchandising
promotions that have resulted from implementing a Web analytics solution. Wine.com is
the nation’s leading online wine retailer and wine gifting service provider, and in 2004 they
sold more than two million bottles of wine while evolving its business model into a broaderbased
lifestyle products merchandiser. Industry
Retail |
SportsLine.com Advances the Ball for Popular Sports Web Sites with Omniture's SiteCatalystdetails
Summary
SportsLine.com is at the leading
edge of media companies, providing
Internet sports content, community
and e-commerce. As the publisher
of CBS SportsLine.com and the
official Web sites of the NFL, PGA
TOUR and NCAA Sports, Sportsline
serves as one of the most comprehensive
sports information sources
available, containing an unmatched
breadth and depth of multimedia
sports news, information, entertainment
and merchandise. Industry
Media |
Veritasdetails
Summary
Veritas Software fine-tunes marketing content and streamlines the evaluation process
with Omniture SiteCatalyst™. With 2004 revenues of more than $2 billion and customers
that include 99 percent of the Fortune 500, Veritas Software ranks among the world’s top
ten software companies. The company is pioneering an open, heterogeneous approach
to utility computing that ensures its customers maximum flexibility in evolving their IT
environments over time. Veritas products include award-winning, market-leading solutions
for data protection, high availability, server and storage automation and application
service management. The company’s hybrid B2B/indirect sales model combines a
channel organization as well as a direct sales force. Industry
High-Tech |
Enkeboll Uses SiteCatalyst to Increase Online Revenue by 30 Percentdetails
Summary
Enkeboll Designs is the leading producer of architectural wood carvings, serving 12,000
customers from company headquarters situated in a striking tudor castle in Carson,
California. The company designs and manufactures architectural wood elements made
of the finest quality red oak, hard maple and cherry. Industry
B2B |
Autobytel Site Redesign Leads to 18.5% Increase in Conversiondetails
Summary
Autobytel’s rapidly growing advertising business needed to enhance their
techniques of measuring and viewing different aspects of the site — page views by
make and model or page views and vehicle categories. SiteCatalyst provided this data
for their advertising group and also empowered their online team to analyze how site
changes affected conversion, how people research vehicles, and how different
customer segments react to the site. For example, after a site redesign, a 19% conversion
rate on the new versus old site revealed the new site was doing a better job. Industry
Automotive |
Scripps Networks Enhances Multi-Channel Offerings with Omnituredetails
Summary
The dynamic Web sites created and supported by Scripps Networks Interactive attracted
an average of more than 12 million unique visitors per month in 2005, a growth of nearly
30 percent from the previous year.
The Scripps Networks Interactive properties—HGTV.
com, FoodNetwork.com, DIYnetwork.com, FineLiving.com, GACtv.com, HGTVPro.com,
HGTVKitchenDesign.com, HGTVBathDesign.com and DIY Woodworking—are not only
extensions of Scripps Networks leading lifestyle brands providing users programming
information and additional instructional content but also exciting destinations for original
content, engaging video and powerful interactive tools. Industry
Media |
MyFamily.com: Changing the Mindsetdetails
Summary
MyFamily.com, Inc. is a leading online
subscription business with over 900,000
paid subscriptions and the leading
network for connecting families. At MyFamily, our online objectives and
strategies are simple. First is growth.
We want to increase visitors to our sites
and increase the conversion of those
visitors from free registrations to paid
subscriptions. Second is understanding
our biggest levers for sign-ups and
subscriptions. To accomplish these objectives, we need
to gain insight into where our visitors
were coming from, what promotions
they were responding to and which ones
they weren’t. Industry
Media |
TIG Global Saves 1,000 Hours of Manual Report Generation with SiteCatalystdetails
Summary
TIG Global is a full-service hospitality Internet marketing firm that provides Web presence
management and marketing services for the hospitality and real estate industries. Through
customized hotel Internet marketing programs, they strive to maximize incremental
revenue at lower acquisition costs by delivering travel consumers directly to a hotel’s Web
site or branded-site’s property page. With more than 450 clients, the company leads in providing its unique
brand of services exclusively to the hospitality industry—with a laser focus on raising online
visibility for clients and driving direct Internet revenue and ROI. Industry
Travel |
CanWest Interactive: Understanding The MultiMedia Audiencedetails
Summary
CanWest Interactive, a divisin of CanWest Global Communications Corp, is Canada's leading international diversified media company. At the beginning of 2001, CanWest
Interactive embarked on a project to
bring over 100 newspapers, multiple
specialty Web sites and their
globaltv.com network together under a
common platform.< Industry
Media |
Travel.com.au Drives Targeted Marketing with Omniture Discoverdetails
Summary
As one of Australia’s leading travel services sites, travel.com.au is committed to delivering a top-quality online experience for their customers. Using Omniture Discover, the company was able to segment their visitors based on trends and behavior, improving the Web experience for consumers while optimising ROI for the company. travel.com.au also leverages the power of integrating Omniture Web analytics with their email marketing solution—enabling the company’s marketing team to develop highly targeted remarketing email campaigns. Industry
Travel |
MyCareer.com.au Optimizes Online Employment Servicesdetails
Summary
As Australia’s fastest growing employment site, MyCareer.com.au (a division of Fairfax Digital) relies heavily on understanding how their customers interact with their Web site. Prior to Omniture, the company had no insight into how their campaigns were resonating with visitors, nor did they have a full understanding of how their online marketing initiatives impacted traffic and revenue. After implementing Omniture SiteCatalyst and Omniture Discover, MyCareer.com.au was able to take action on solid Web analytics data, optimizing their advertising strategies to drive maximum ROI while also driving a 33% increase in job postings and a 16% increase in job applications. Industry
All |
Serif Boosts Web Traffic and Online Salesdetails
Summary
For Serif, their online channel is the first interaction their customers have with the
company—and because of that—it is critical their Web site effectively communicates and
engages each visitor. After a disappointing experience with a lower-level, free analytics
tool, Serif turned to Omniture to meet the company’s robust measurement and reporting
requirements. Using Omniture Web analytics, the company was able to increase Web
traffic and online revenue by 70 percent. Industry
Retail |
Bayview Saves 20 Percent of Quarterly Ad Spend with SiteCatalystdetails
Summary
Bayview Financial Exchange Services, LLC (Bayview) is a wholly owned subsidiary of one
of the largest commercial real estate loan companies in the U.S., Bayview Financial, LP.
Based in Coral Gables, Florida, the exchange services division was established in 2004 to
handle special “1031” exchange transactions for clients who buy and sell business and
investment real estate. Internal Revenue Code Section 1031 allows individuals who own
business or investment property to defer capital gains taxes by purchasing a replacement
business or investment property. To successfully exchange properties and defer taxes, a
qualified intermediary must be used to facilitate the exchange and hold sale proceeds in
between the sale and purchase. Bayview emerged as a new player in this niche market
in early 2004. Industry
Financial |
Redcats USA Optimizes Internal Search Strategies with Omnituredetails
ING Australia Doubles Email Marketing Response Rate In Two Monthsdetails
Indianapolis Colts Team with Omniture to Optimize Social Networking Portaldetails
HP Triples Conversion Rates for Email Programs with Omnituredetails