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Business learning platform attracts additional business by delivering and promoting more relevant and targeted training materials with Adobe® Digital Marketing Suite DETAILS Summary Athena Online needed a flexible and robust site search solution that would enable employees to search across a wide variety of training content formats and find the most relevant results very quickly. With Adobe solutions, Athena Online has increased clicks and engagement with target microsite content, enhanced search results by incorporating implicit and explicit visitor needs and successfully integrated new types of content into its search database.
Premier Inn accelerates delivery for marketing promotions and reduces reliance on outside development resources with Adobe® Digital Marketing Suite DETAILS Summary Premier Inn, a member of the Whitbread corporate family, is an award-winning hotel brand with over 600 budget hotels and more than 43,000 rooms across the United Kingdom and Ireland. Working with its primary digital development agency VML, Premier Inn has implemented the Adobe Digital Marketing Suite, including Adobe® CQ Web Content Management, Adobe® CQ Digital Asset Management, Adobe® CRX, Adobe SiteCatalyst® and Adobe Discover™ to help the company more efficiently create and update the content on its web properties while achieving maximum online marketing impact. Using Adobe, Premier Inn has now accelerated web content publishing from weeks to a single day.
Entertainment leader uses Adobe® Digital Marketing Suite to gain new insights into social media and audience behaviors DETAILS Summary With the help of Adobe solutions, NBC Universal found that if a video viewer "liked" a video, the viewer consumed more than two times more videos; the company also uncovered that if a video viewer shared a video, he or she accessed almost three times the amount of digital video and online content; NBC Universal also discovered that when viewers commented on a video, their consumption increased by approximately seven fold. The level of insight that NBC Universal is able to gather can be essential in finding better ways to help advertisers reach the best audiences.
Renowned children’s publishing, education, and media company uses Adobe® Digital Marketing Suite to help engage six million visitors on average each month and increase conversion in some cases by up to 13%DETAILS Summary Scholastic, a global leader in children's education and entertainment, has services and products online that serve a specific target audience, and the company wanted to create more relevant and impactful content and offers across all of its properties to drive customer engagement, conversion, and sales. Adobe gives Scholastic managers insights into the products or services that merit further investment or others that need revamping in order to better serve customers. With Adobe solutions, Scholastic has converted on an e-mail marketing campaign by as much as 13% and helped to uncover new "wish list" opportunities for shopping carts, boosting conversion by 10%.
Leading European retail bank uses Adobe® Digital Marketing Suite to boost online conversion by up to 45% and enhance customer experiences DETAILS Summary With 96% of its customers having Internet access, ING Direct saw its online channel as its greatest opportunity to differentiate itself from the crowded financial services market, as well as capitalize on a growing mobile banking community. The company wanted to see exactly what customers were doing online and how they interacted with content, as well as find out what type of content resonated best with potential customers. Rather than relying purely on qualitative information gathered from its customer service center, the company turned to the Adobe Digital Marketing Suite to deliver rich insights into its online customer behaviors. With Adobe solutions, ING Direct has improved banner ad conversion by as much as 45%, increased prospect landing page conversion by 25%, and helped reduce call volumes to service centers by 30% for specific user segments.

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Iconic music entertainment network uses Adobe® Digital Marketing Suite to gain deeper insights into complex relationships between social media and online engagement DETAILS Summary With MTV's Video Music Awards--one of the biggest music events of the year--the company wanted to gain deeper insights into relationships between social activity and engagement with digital content. With Adobe solutions, MTV was able to do just that. The company was able to provide valuable insights into key relationships between social media and online behaviors, and delivered more granular, real-time insights into online visitor engagement.
Respected affordable dining experience company uses Adobe® Digital Marketing Suite to adopt a data-driven marketing approach DETAILS Summary Restaurant.com aimed to bring new rigor to its marketing through continuous improvement and constant iterations of online content so the organization would always be changing, testing, progressing, and learning what worked best in the current market. The company wanted to help ensure that its decision-makers had access to the data they needed, in an accessible format—and sought an automated process for quickly building and customizing analytics reports. Leveraging the Adobe Digital Marketing Suite, Restaurant.com has increased revenues by up to 25% through a single test, increased revenues by 20% with shorter checkouts, delivered better insights and enhanced services to clients, and identified mobile optimization as a next big opportunity.
Custom apparel website, Customizo, dramatically reduces bounce rates by 95% and lifts conversion rates by 400%, in just four weeks with Adobe® Scene7®DETAILS Summary Customizo leverages Scene7 dynamic media solutions and Adobe Creative Suite® Design Premium software to create a unique online apparel design platform. With Customizo’s online Design Studio, anyone—from sports teams to large businesses—can use their logos and proprietary designs to create their own apparel and accessories. In the past, when Customizo customers would upload their designs and images, they would be shown an online rendering of their garment prior to placing their order. However, once the order was placed, files often had to be altered or redrawn by the production department at Customizo to make them into print-ready files—occasionally resulting in mismatched colors, misplaced graphics, and other deviations from the user’s original designs or intent. With Adobe, Customizo has increased conversion rates by 400% in just for weeks, reduced bounce rates by 95%, increased engagement in the form of page views 340% and reduced average production workflows from one hour to under ten minutes.
Leading Internet, phone, and cable television service provider uses the Adobe® Digital Marketing Suite to enhance customer self-service and boost revenues DETAILS Summary Comcast understood how important their online channel was going to be to the overall success of the business. They wanted to help ensure they were developing positive online interactions that build strong customer relationships, enhance service, and drive revenue. The company also wanted to help relieve pressure on its call center and improve overall customer experiences by offering online self-service opportunities to customers. Comcast leverages the Adobe Digital Marketing Suite to gain a more complete picture of online and offline user interactions. With Adobe solutions, Comcast has increased conversion for bundled services by 44% and improved customer affinity for premium package offers by 18%.
Australia’s leading mobile communications company uses the Adobe® Digital Marketing Suite, and integrated technology from ExactTarget to recover lost online sales opportunities DETAILS Summary Vodafone Australia recognized a plateau in its e-commerce channel in which sales began to slow and driving traffic to its website became more expensive. Vodafone Australia deployed the Adobe Digital Marketing Suite to better understand the reasons why this was happening and make appropriate changes to its content, messaging, and business processes to reverse the trend. With Adobe, Vodafone has seen the following results: recovered 15% of lost sales opportunities; garnered valuable insights, including 75% of follow-up e-mails were opened; helped to achieve 7% net increase in online sales through strategic programs; realized 1,700% return on strategic marketing investments.
Market leader in digital photo processing uses the Adobe Online Marketing Suite, to exceed revenue goals by more than 33% and streamlined online marketing processes DETAILS Summary HP Snapfish relies on traditional paid search to generate traffic, but needed a more effective way of managing the campaigns to get away from the overwhelmingly manual processes. HP Snapfish, adopted the Adobe Online Marketing Suite to revamp its digital marketing efforts. With the Adobe solutions, HP Snapfish has exceeded revenue goals by more than 33%, increased year-over-year traffic by 37% with SEM, and gained real-time insight into customer online activities.
HeBS Digital achieves remarkable ROIs and builds award-winning websites for clients using the Adobe® Online Marketing Suite, and Adobe Creative Suite® 5 software DETAILS Summary Profitable online strategies can be difficult to come by in hospitality, a dynamic industry where opportunities abound and many complex factors affect success. The cost of keywords has increased, yet many hotel budgets have reached a plateau. HeBS, a digital agency, focused on getting customers in the travel space real results, relies on Adobe to help achieve business results for its customers. With Adobe solutions, HeBS has increased return on ad spend by 1,500% or more, reduced cost per click by up to 67%, improved click through rates by up to 696%, and gained visibility into effective keyword selection, site design, budget planning, and forecasting.
Specialty retailer achieves 17% lift in revenue per visitor by optimizing shopping experiences and refining online strategies with the Adobe® Online Marketing Suite DETAILS Summary Within its specialized niche, Brownells faces stiff competition. Its reputation draws large numbers of would-be customers to the site, but to convert them, Brownells needs to make sure they quickly find what they're looking for. With help from the Adobe Online Marketing Suite and Adobe Consulting, Brownells has boosted revenues by 10%, increased revenue per visitor by 17% through relevant recommendations and improved revenue per visitor by 7.8% through optimized price placement.
The largest digital media company in Latin America seeks visitor data from Adobe® Online Marketing Suite to help refine its content and maximize advertising opportunities DETAILS Summary With so much content and so many advertisers, Terra Networks needed to find ways to differentiate themselves from competitors and create additional opportunities. Terra Networks selected the Adobe Online Marketing Suite as its enterprise-level platform for capturing data interactions and putting them in context of consumer behavior, media convergence, industry trends, and advertisers' demand for ROI. Terra has reduced reporting times by 80%, enhanced the editorial team's understanding of online traffic and improved visitor engagement by 20%, and helped to manage a 205% increase in mobile traffic in 12 months.
Leading U.K. consumer technology retailer turns to Adobe® Online Marketing Suite to maximize effectiveness of its new mobile commerce channel DETAILS Summary When Carphone Warehouse (CPW) decided to launch a new mobile-optimized site, it immediately turned to the Adobe Online Marketing Suite to help it measure and maximize the ROI of its mobile campaigns. With Adobe solutions, CPW has generated new revenue from mobile online sales, gained deeper insights into mobile users' behaviors on the CPW website, and enhanced mobile website functionality to meet customer needs.
Active Network grows social media audience 384% in one year using Adobe® Online Marketing Suite DETAILS Summary The Active Network needed a robust online analytics and conversion platform that optimized returns on social media campaigns, and also offered deep reporting for quickly demonstrating results. The team selected the Adobe Online Marketing Suite to transform every social media interaction into an opportunity to learn about audiences, strategically refocus marketing campaigns, and ultimately increase conversions and customer value. The Active Network has increased Facebook audience 384% in a single year, enabled rapid content development, launch, and measurement of social media campaigns, and gained visibility into revenue per Facebook fan to demonstrate program success.
Leading online sheet music provider increases overall sales by more than 25% and conversion rates by 10% with Adobe® Online Marketing Suite DETAILS Summary Musicnotes.com wanted to make it easier for customers to find the music they want and streamline the purchase process--making buying music as quick and effortless an experience as possible. To help achieve that goal, Musicnotes deployed the Adobe Online Marketing Suite to enhance site navigation, providing customers with quick, easy access to the exact music arrangements they want. With Adobe solutions, Musicnotes has boosted website traffic, achieved 5% lift in a single individual conversion test and 4% lift in RPV with optimized content and functionality.
Leading telecom corporation uses the Adobe® Online Marketing Suite, to deliver more engaging online and mobile experiences DETAILS Summary Sprint has a very customers-centered culture and the Sprint team is constantly working to understand their customers better in order to then give them exactly what they want. To keep pace with its customers, respond quickly to the evolving needs of the business, and deliver more advanced services across channels, Sprint adopted the Adobe Online Marketing Suite. With Adobe, Sprint has helped drive a 28% year-over-year increase in Sprint.com device sales, improved visibility into online and mobile visitor behaviors and helped to define the company's mobile strategy.
National non-profit uses Adobe® Online Marketing Suite, to raise awareness and promote education by delivering engaging content across multiple platforms DETAILS Summary The American Cancer Society (ACS) needed a comprehensive solution that could provide instant analytical insight and make it easier to understand how consumers are engaging with their content. With Adobe solutions, ACS was able to show an increase of click through rates by almost 500% and an increased ROAS by 180% within a very short period of time. Another success is the Cancer Resources campaign that provided constituents with useful information about mammograms and related resources that showed a click-through rate increase of close to 850% showing 109% return on investment.
Educational services and eLearning provider increases online form conversion by up to 75% and improves customer form completion rates by 13% using Adobe® Test&Target DETAILS Summary At The College Network, managers decided they needed a more robust, insightful way to test and measure various creative and messaging to steadily improve conversion rates. They also needed a way to account for daily fluctuations that had nothing to do with the content being tested. Working with Adobe Consulting, The College Network adopted Adobe Test&Target in order to test different versions of its online forms. With the Adobe solution, The College network has achieved up to a 75% lift in form completion rates, improved nursing form completion rates by 13%, and increased conversion by 13% by optimizing style and messaging of buttons.
Murdoch University gains deeper insights into online interactions and boosts student application rates using the Adobe® Online Marketing Suite DETAILS Summary At Murdoch University, the web team wanted to improve its efficiency and responsiveness by having a single, integrated measurement platform for optimization, natural and paid search, campaign activity, testing, targeting, and e-mail. Murdoch University selected the Adobe Online Marketing Suite as a fully integrated marketing solution for its online optimization efforts. With the Adobe Online Marketing Suite, Murdoch University has increased online application submissions by 28% and 19% incrementally through site testing and optimization, converted 34% of prospective graduate students returning to the site, through targeted reengagement strategies, experienced a 21% increase in domestic student leads and 15% increase in executive education program leads, and reduced the average search time for visitors by 11.5%, plus reduced search bounces and repeat searches.
eCampus: Online textbook retailer uses Adobe Online Marketing Suite, powered by Omniture, to increase profits by 25% and improve conversion rates by more than 17%DETAILS Summary eCampus uses the Adobe Online Marketing Suite to enhance the relevance and impact of its online and mobile content to improve conversion rates, increase revenues, and enhance customer experiences.
Top library supplier achieves rapid ROI and 400% higher conversion rates through cart recovery programs with integrated Adobe® online marketing solution DETAILS Summary DEMCO needed a way to identify customers that had abandoned their shopping carts on its website. The company chose the Adobe Online Marketing Suite to determine if customers left an item in a cart so that DEMCO could follow up and encourage them to complete their purchase. Leveraging Adobe and Silverpop, DEMCO has achieved the following results: a 22% conversion rate after the first e-mail follow up, 400% higher conversion rates from cart abandonment e-mails than through other online marketing tactics, and four times higher open and conversion rates on welcome e-mail offers.
Trendsetting clothing retailer maximizes marketing returns across brands and channels using the Adobe® Online Marketing Suite DETAILS Summary The Adobe Online Marketing Suite has transformed American Eagle's marketing efforts. American Eagle now has the ability to obtain a comprehensive view of the customer, simplify interactive multi-brand marketing, integrate with partner marketing activities, and deliver innovative online experiences. With the Online Marketing Suite, the American Eagle team targeted visitors who clicked from an exclusive e-mail offer and reinforced that same offer during checkout within the cart banner, contributing to a 20% lift in order conversion. The company has also improved program execution and reduced marketing costs.
Leading footwear retailer uses Adobe® Online Marketing Suite, to increase product recommendation click-through rates by 60% and boost revenues across channels DETAILS Summary Historically, Bakers Shoes brick-and-mortar stores have long been the major force behind its sales and continue to be the cornerstone of the business' success. In recent years, however, the company's consumers' attention has turned toward the online retail channel, and Bakers managers sought an analytics platform to help optimize its web strategies, deliver extraordinary online and in-store experiences, and exceed customer expectations. The company adopted the Online Marketing Suite to better understand customer preferences and leverage these insights to create a sustainable, growth-oriented online marketplace that complements its brand. With the Adobe solutions, Bakers Shoes has improved revenue per visit by 7%, increased average order value by 40% for customers who select recommended products and increased click-through rates by 60% with optimized recommendations.

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