Success Stories

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National non-profit financial education and credit counseling organization uses Adobe® Digital Marketing Suite to reach new consumers, enhance online experiences, and shape digital strategies DETAILS Summary After evaluating several digital marketing solutions, Money Management International (MMI) adopted Adobe Digital Marketing Suite solutions to gather critical insights across its online activities. Because of the solution’s rich integration and robust functionality, the organization saw virtually limitless possibilities to optimize new visitor engagement and keyword campaigns, website navigation, user experiences, content delivery strategies, and more. With Adobe solutions, MMI has accelerated reporting times from ten hours to ten minutes, helped to reduce ad spend, and increased visitors completing online counseling forms by 23% through a single test.
Discovery Communications delivers engaging online and social media content for global fans with Adobe® Digital Marketing Suite DETAILS Summary As a media company, Discovery focuses on engaging avid viewers of its programs to help attract new ones and improve ratings that drive advertising revenues. The company uses Adobe Digital Marketing Suite solutions to gain better insight and understanding into how social media affects website traffic and loyalty, a critical component to creating more buzz around its shows and, thus, increased viewership. With Adobe solutions, Discovery Communications has increased loyal visitor acquisition by as much as 121%, helped increase visitor return rates up to 140%, and accelerated the delivery of more engaging content.
Trusted resource for new and used cars uses Adobe® Digital Marketing Suite to improve insights into multichannel audience behaviors and create additional value for business partners DETAILS Summary AutoTrader.com leverages Adobe solutions to deepen insights into multichannel audience behaviors, enhance digital experiences, and expand value for business partners. With Adobe Solutions, the company increased landing page conversion by 33%, improved conversion by as much as 8%, and elevated search traffic for specific vehicles during the Super Bowl from 133% to 1,775%.
Leading personal computer manufacturer increases its U.S. Facebook fan base ten times using Adobe® Social and Multi-channel Advertising Technology from Adobe DETAILS Summary In expanding its marketing strategies through social media—particularly Facebook—Acer aims to increase mindshare and market share by engaging consumers in ongoing conversations and interactions around the benefits of its newest product line. A central component of the Acer campaign was having an integrated optimization and analytics platform to measure and analyze fan behaviors and ad campaign results in real time. With Adobe solutions, Acer has increased U.S. Facebook fan base by ten times, doubled global Facebook presence, helped to increase overall social media impressions by 4,400%, drove 71% of new fans through paid media component of the campaign, achieved over 1.2 million unique visits to the page, and attained 700,000 unique visitors to the application with a 27% share rate.
Leading kiosk-based movie and game rental company uses Adobe® Digital Marketing Suite software to drive success through cross-channel, relationship marketing DETAILS Summary Redbox, a fully automated rental kiosk business, needed to experiment with and continually optimize its web presence for both desktop and mobile devices. The company also needed a more holistic view of the business and wanted ways to gain an even sharper edge over competitors. Redbox engaged with the Adobe Industry Strategy Group for a Strategic Value Assessment (SVA). Equipped with intelligence from the Adobe SVA, Redbox is creating a data warehouse to better service customers and implementing Adobe Digital Marketing Suite and Adobe Web Experience Management software. The goals include enabling streamlined site search, promoting products in a more automated and data-driven way, and optimizing every website interaction. The company also aims to deliver synergistic messages and promotions across channels—e-mail, website, mobile, and potentially eventually kiosks. With Adobe, Redbox has uncovered opportunities to increase online revenues.
Iconic fashion brand leverages Adobe® Digital Marketing Suite to strengthen its online retail presence and enhance customer experiences DETAILS Summary Guess set its sights high as it approached optimizing its online properties, working towards a position as an online retail leader, and targeting online revenues of $100M annually—a figure more than double of what it previously generated. To meet this challenge, GUESS adopted Adobe Digital Marketing Suite for robust online analytics and website optimization, as well as for enhancing customer experiences. With Adobe solutions, Guess has improved shopping cart conversion by 35%, boosted customer engagement with on-site search by 300%, and increased on-site search conversion by 500%.
Global software leader uses Adobe® Digital Marketing Suite software to transform online customer experience and lift conversion rates by as much as 69%DETAILS Summary Adobe.com is one of the world’s top 20 most visited sites, receiving upwards of 80 million visits per week. Adobe wanted to increase online revenue, so the worldwide software leader turned to its own topnotch Adobe Digital Marketing Suite to revamp customer experiences online and boost conversion. Adobe managers use Adobe Digital Marketing Suite to perform over 35 unique tests of content, layout, images, and offers on all web pages. Equipped with testing results, Adobe overhauled Adobe.com to deliver customized offers and richer, higher-impact content to customers. The more relevant content not only doubled click-through rates, but also amplified revenue per visit by as much as 23%. The company also doubled conversion rates by utilizing dynamic images based on customer behavior. For instance, Adobe used Adobe Digital Marketing Suite to experiment with pricing on its website in Germany and attained a 45% lift in conversions. Also, after incorporating Adobe Digital Marketing Suite into its North American web properties, the company improved conversion by 69%.

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Rackspace Optimizes Banner Ads with Omniture Genesis DETAILS Summary Rackspace® Hosting, the world's leader in hosting and cloud computing, needed a holistic view of the role banner ads played in acquiring visitors to its Web site to continue to confidently dedicate marketing budget to display. Rackspace selected Eyeblaster and Omniture Genesis to gain insight into the role banner ads played in visitor acquisition. Rackspace can now forecast return on ad spend from banner ads with increased accuracy and justify allocating more budget to paid and natural search marketing.
MyNewPlace Measures Web, Mobile Web and App Performance with Omniture DETAILS Summary MyNewPlace, one of the largest apartment and rental home listing sites in the United States, needed the ability to continually optimize the iPhone app, Web and mobile Web experience it was offering its customers. MyNewPlace leveraged Omniture SiteCatalyst to measure all three of its Web channels (Web, mobile Web, iPhone app). After looking at all three channels, MyNewPlace found that in comparison to the other channels, its mobile Web site was really underperforming. After making changes to the mobile Web site, MyNewPlace saw a 26 percent increase in conversion.
Musicnotes.com Hits the High Notes in Onsite Search Conversions with Omniture DETAILS Summary Musicnotes.com selected Omniture SiteSearch for its ability to customize the onsite search experience to guide visitors to the most relevant products as well as for its ability to help the company make better-informed merchandising decisions. The company also selected Omniture SiteCatalyst for real-time online analytics.
Limelight Networks® Optimizes Demand Generation Programs through Omniture Genesis Closed Loop Marketing Integration with SFDC DETAILS Summary Limelight Networks®, a leading content delivery network, knew how many new leads and new bookings its marketing activities generated but did not have an effective way to extract detailed campaign insight from their contributions. Limelight selected Omniture’s Closed Loop Marketing solution, which pre-integrates Omniture SiteCatalyst with Salesforce.com through Omniture Genesis. With the integration, Limelight achieved a more than 139 percent increase in leads over prior direct email campaigns.
Limelight Networks® Increases Response Rates by Optimizing Remarketing Programs DETAILS Summary Limelight Networks®, a content solutions provider for thousands of entertainment, technology and government entities around the world, needed insight into the impact marketing programs had on prospect behavior. Limelight integrated Omniture SiteCatalyst and Eloqua email marketing technology through Omniture Genesis to measure all Web activity and email campaign response metrics in a single reporting system. In certain remarketing initiatives, the company increased email response rates up to 266 percent by understanding which elements of a remarketing email drove conversions.
Nykredit Measures End-to-End Conversion with the Omniture Online Marketing Suite DETAILS Summary Nykredit selected the Omniture Online Marketing Suite to combine Web analytics with paid search campaign management. Using the Online Marketing Suite, Nykredit has generated more leads at a lower total cost. In a one-month period, total cost of paid search spend decreased 10 percent while cost-per-acquisition decreased 28 percent.
Majestic Wine Savours the Flavour of On-Demand DETAILS Summary Majestic Wine recently decided to overhaul its Web site to better mirror the high standard of service and unparalleled visitor experience its customers have grown to expect from shopping in its offline stores. The company required an automated merchandising solution that would offer customers intelligent product suggestions while also helping the marketing team reduce its reliance on the IT department. Majestic selected Omniture Merchandising for its seamless integration of internal search and merchandising data—allowing for easy communication between both technologies and removing, in many cases, the need for manual input and IT involvement for on-site search changes.
360training More than Triples Revenue Per Visitor with Omniture Test&Target DETAILS Summary 360training is a leading provider of compliance and workforce e-learning solutions with multiple B2C web sites spanning verticals such as real estate training, environmental safety and alcohol and food safety. 360training had ambitions to increase conversions across all of its sites, but lacked a consistent means to test and optimize content in a scalable way. 360training selected Omniture Test&Target to perform A/B tests across all its Web sites and after implementing, the company immediately began to see significant results.
Crucial.com Leverages Omniture for Product Recommendations and Multivariate Testing to Increase Visitor Engagement DETAILS Summary Crucial.com expanded its relationship with Omniture by selecting Omniture Recommendations for dynamic product recommendations based on online analytics. The Crucial.com team had previously worked with Omniture Digital consultants to collect analytics data through Omniture SiteCatalyst and to conduct several A/B and multivariate testing campaigns with Omniture Test&Target.
Northwest Airlines Customizes Content with Omniture Test&Target 1:1 to Drive Maximum Relevance DETAILS Summary Northwest Airlines selected Omniture Test&Target 1:1 to automate the display of personalized content across its site, tailored to an individual visitor’s preferences and profile. Northwest Airlines had a large inventory of promotional content that it had previously displayed somewhat randomly across its site, but knew it could increase engagement, conversion and revenue by better customizing these offers to each visitor.
Empruntis.com Increases Online Loan Applications with Omniture Test&Target DETAILS Summary Empruntis.com was interested in creating multivariate tests of key elements and messaging on its site to improve application form completions.The company worked with Omniture Consulting Services (OCS) to deploy Omniture Test&Target, a real-time site optimisation solution which enables marketers to design and execute online tests, create audience segments and manage targeting campaigns.
Sun Microsystems Doubles Conversion Rates from Video Content through Omniture Genesis DETAILS Summary Sun Microsystems utilizes rich media content as a major part of its online marketing and lead generation efforts and needed a way to accurately measure video’s impact on different audience segments and where it performed best across its sites. Sun selected Omniture SiteCatalyst to measure Web visitors’ activity, then integrated SiteCatalyst with Brightcove, a leading online video platform, through Omniture Genesis. The integration enabled seamless communication between Sun’s Brightcove video assets and SiteCatalyst online analytics to help Sun quickly identify the most profitable paths through its Web site.
Ariba Measures Social Media through Omniture APIs DETAILS Summary Social media is a growing part of an overall marketing strategy for Ariba. Ariba wanted to utilize Omniture SiteCatalyst to measure branded and non-branded mentions across multiple social media sites and view social media data alongside all other marketing data. Ariba integrated the Twitter API with SiteCatalyst through Omniture Genesis’ Data Insertion API. Using the Twitter and Omniture APIs, Ariba created reports for a set of branded and non-branded search terms on Twitter within SiteCatalyst, capturing the user name, the text of a tweet and the search term that led a visitor to view the tweet. Ariba also used the APIs to create filters for tweets that decreased static, providing a more accurate view of mentions.
PopCap Games Scores SEM Lift with Omniture SearchCenter DETAILS Summary Leading multi-platform game maker PopCap Games knew search engine marketing was an essential part of the company’s marketing strategy but had limited success making their SEM program profitable using disparate search engine and Web analytics data.PopCap chose Omniture SearchCenter to divide its products into SEM campaigns and measure results against multiple Web site success events. PopCap engaged Omniture Consulting Services to implement a detailed campaign structure and complex bid management rules.
Highlights for Children Improves Relevance of Its Web Sites’ Content with Omniture SiteSearch DETAILS Summary Omniture SiteSearch helped Highlights improve the ease-of-use of its Web sites. Specifically, the company customized and fine-tuned site search results for increased relevance, depending on what a visitor was searching for, and in a way that eliminated irrelevant results as much as possible. “We know that if a visitor doesn’t find what they want quickly, they are likely to leave our site,” said Scott Treadwell, Vice President of E-Commerce Marketing, Highlights. “Omniture SiteSearch provides us with a more granular level of control over our search experience so we can easily guide visitors to the information they are seeking and ensure they do not leave dissatisfied.”
Encyclopaedia Britannica Moves to the Head of the Class with Omniture Test&Target DETAILS Summary Encyclopaedia Britannica's marketing team had historically been reliant on a testing consultant and its internal technology department to implement any A/B tests, which it was not able to execute quickly. Its in-house manual testing tool was time-intensive and cumbersome—and working with another testing partner resulted in long delays and loss of control. The company selected Omniture Test&Target for multivariate testing and to optimize landing pages for referred traffic from several partner sites.
National Geographic Boosts Site Visits, ROAS with Omniture DETAILS Summary National Geographic had a difficult time quantifying the value of its Web site. The company also has a large paid search budget and needed insight into which initiatives were driving the highest return on ad spend. National Geographic used Omniture SearchCenter and Omniture SiteCatalyst to increase page views, site visits and return on ad spend.
Wilton Optimizes Product Relevance with Omniture SiteSearch DETAILS Summary Wilton decided to completely redesign its Web site and replace its homegrown search function with a site search application, which could organize content and products and deliver the right information to visitors quicker. After evaluating a pool of vendors, Wilton selected Omniture SiteSearch because the application could categorize and handle Wilton’s content searches and product searches equally well.
RealNetworks Optimizes Video Landing Pages with Omniture Test&Target DETAILS Summary RealNetworks selected Omniture Test&Target to optimize landing pages for its video content and engaged Omniture Digital to create the multivariate tests required to identify the best-performing landing pages. The company also began using Omniture SiteCatalyst to measure visitor behavior across all its online properties.
Alvenda Boosts Customer Interaction with SiteCatalyst Integration on Alvenda Shoplets (Shop-able Ads)DETAILS Summary Alvenda integrated Shoplets, or shop-able advertisements, with Omniture SiteCatalyst through Omniture Genesis to understand how customer interaction rates compared to traditional advertising units. Alvenda deployed the integration on a leading floral and gift retailer's site during a Mother's Day campaign and measured conversions on the Shoplets alongside conversions on traditional banner advertisements. The integrated resulted in a 41 percent increase in sales per impression, with an increase of more than 10x in interaction rates with the Shoplets. More than 75 million impressions were served in the first few days alone of the campaign.

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