The Best and Worst of Paid Search in 2009DETAILS
Summary
Looking back on 2009, many companies suffered from similar problems with their paid search ads. Join Forrester Research as they review "The Best and Worst Paid Search for 2009", to point out tips and strategies so you can make sure that your paid search ads are "winners" in 2010. |
From Web Analytics to Online Business OptimizationDETAILS
Summary
An organizations web presence is a critical component of doing business today. Marketers are facing a growing number of channels in which customers can access their company, and customers expect a personalized, knowledgeable experience no matter what channel they use. As a result, companies need to transform from simply measuring behavioral activities on their web site to pursuing an online optimization strategy across all online interactions. |
Forrester's Interactive Marketing Forecast, 2009-2014DETAILS
Summary
Interactive marketing spend will near $55 billion and represent 21% of all marketing spend in 2014 as marketers shift dollars away from traditional media and toward search marketing, display advertising, email marketing, social media, and mobile marketing. This cannibalization of traditional media will bring about a decline in overall advertising budgets, death to obsolete agencies, a publisher awakening, and a new identity for Yahoo! |
11 Advanced SEM StrategiesDETAILS
Authors
Ben Brutsch, Sen. SEM Manager, Omniture Summary
Search engine marketing has progressed a long way over the past 10 years. As more and more dollars are coming online, companies are seeing the quick returns that can be found through SEM. As competition increases, it is becoming more important for search marketers to employ advanced tactics and strategies to effectively spend their ad dollars. This white paper contains 11 advanced strategies that will help you run your business smarter. |
Sharpening Web Site Relevance: Tactics For Delivering Meaningful Online ExperiencesDETAILS
Authors
John Lovett, Lead Analyst, Jupiter Research Summary
Relevance is the gold that marketers seek and the means by which customer intelligence professional secure their tenure. Marketers require relevance to reach customers in our increasingly cluttered and information-overloaded environment.
The recipe for relevance includes three key ingredients: data, insight, and technology. More sophisticated marketers will sprinkle in some automation for good measure, but ultimately some ratio of these ingredients along with calculated timing results in satisfying returns. |
How Much is ‘Free’ Costing You? DaveRamsey.com’s 567% ROI With Enterprise AnalyticsDETAILS
Summary
Are you struggling to convince your boss of the need for enterprise-grade analytics? Or do you currently have analytics and need to justify your budget? Join Tony Bradshaw (DaveRamsey.com) and John Lovett (Forrester) as they discuss the benefits of using an advanced measurement application and look at the opportunity costs associated with using a free tool. |
Where is Interactive Marketing Heading in 2010? How You Can Prepare Today for the Marketing of TomorrowDETAILS
Summary
In June 2009, Omniture commissioned Forrester Consulting to research the current state of online marketing and its measurement. The study evaluated how well
marketers were maturing their approach to online marketing. It answered such questions as: What is their approach to online programs? What skills are marketing executives prioritizing now and in five years? What challenges
inhibit further advancement? And what technologies, if any, do they rely on to help with online marketing management? |
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Is 15% of Your Online Budget Allocated to Optimization?DETAILS
Authors
Brent Hieggelke, Vice President of Strategic Marketing, Omniture Summary
Join Brent and Trevor as they make the case for why every company should put aside 15% of its marketing spend for optimization. See how AutoAnything and other online companies have used testing to increase revenues. |
The Interactive Marketing Metrics You NeedDETAILS
Authors
Rebecca Jennings, Analyst, Forrester Summary
In a recent Forrester report, Rebecca Jennings noted that with interactive marketing forecast to grow 32% in the US and 17% in Europe, the reliance of marketers on these channels becomes increasingly obvious. But with increased spend comes increased expectations; tracking results through basic measures such as click-throughs won’t be sufficient. |
Forrester: Small Web Site Investments That Pay OffDETAILS
Authors
Adele Sage, Analyst, Forrester Summary
With an average tenure of barely two years, CMOs are under a lot of pressure to show results quickly. Many marketers want to know which Web projects can give them a big bang for their buck and provide fast results. Luckily, some small Web site projects can yield quick ROI. |
Overcoming Random Relevance: Using 1:1 Behavioral Targeting to Serve the Right ContentDETAILS
Authors
Brent Hieggelke, Vice President of Strategic Marketing, Omniture Summary
Join our Omniture experts as they discuss the basics of behavioral targeting, how to engage more customers and how to measure the uplift. See real world case studies of how companies have increased revenue and conversion. |
Using Personas to Skyrocket ConversionDETAILS
Summary
This white paper discusses the importance of personas and segmentation for today’s marketers. It reviews how persona creation can help marketers better communicate to their audience and increase conversion. |
Ten Targeting Questions to Ask Your Best MarketersDETAILS
Summary
If you are like most online marketers, many of your campaigns are less relevant and engaging than you had envisioned. With that in mind, Omniture has put together 10 simple tips that marketers can implement to dramatically impact relevance. |
Do Your Landing Pages Smell Like Your Keywords?DETAILS
Summary
Joel and Jason discuss how the current search landscape is changing. Search campaign costs are rising, and marketers are expected to be more accountable for their marketing spend. This guide discusses how to make search campaigns and landing pages work in concert to achieve greater relevance for consumers.. |
Becoming a Data Driven MarketerDETAILS
Summary
Today’s metric-driven marketer can be overloaded by data. So what is the secret that allows some data managers to become effective analytical strategists? See the 5 strategies that separate the strategists from the managers. |
Measure and Optimize Marketing's Contribution to Sales and RevenueDETAILS
Summary
This guide provides industry best practices for measuring and optimizing marketing's impact on revenue for B2B companies. It covers three critical strategies needed to break down traditional walls so marketers can report on and analyze each stage of the marketing and sales cycle, from the first interaction to revenue. Industry
Business Services |
How to Exponentially Increase Conversion from SearchDETAILS
Summary
Joel and Jason discuss how the current search landscape is changing. Search campaign costs are rising, and marketers are expected to be more accountable for their marketing spend. This guide discusses how to make search campaigns and landing pages work in concert to achieve greater relevance for consumers. |
Web 2.0 Retail TechnologiesDETAILS
Summary
The online retail is marketplace maturing, so fewer
new customers will be entering the marketplace.
Web 2.0 technologies present new ways to poach
and retain customers. Industry
Retail |
Forrester: Optimizing the Web 2.0 User ExperienceDETAILS
Summary
Much of the buzz about Web 2.0 is around the proliferation of rich Internet applications (RIAs), which promise numerous user experience benefits. But building a Web application using fancy technology doesn’t ensure a better user experience. As firms rush to incorporate RIAs into their site designs, they should create a solid understanding of users’ needs and implement structured testing techniques to understand and validate appropriate use and design of RIAs. |
Forrester: The Marketing Technology BackboneDETAILS
Summary
Forrester’s Independent Research Report on “The Marketing Technology Backbone” is very relevant in today’s online environment stating that marketers are struggling to measure new consumer behaviors, integrate interactive marketing channels/applications, and are pressured to measure and improve marketing ROI. |
Industry Guide: Financial ServicesDETAILS
Summary
The Omniture experts have put together a best practice guide for financial service web sites to better understand how web analytics can improve marketing effectiveness. Industry
Financial Services |
Industry Guide: Lead Generation & B2BDETAILS
Summary
The Omniture experts have put together a best practice guide for lead generation and B2B web sites to better understand how web analytics can improve marketing effectiveness. Industry
Business Services |
Industry Guide: MediaDETAILS
Summary
The Omniture experts have put together a best practice guide for media and content web sites to better understand how web analytics can improve marketing effectiveness. Industry
Media |
Industry Guide: TravelDETAILS
Summary
The Omniture experts have put together a best practice guide for travel web sites to better understand how web analytics can improve marketing effectiveness. Industry
Travel & Hospitality |
Overcoming the Challenges of B2B MarketingDETAILS
Summary
B-to-B marketers traditionally focus on improving metrics like return on investment (ROI), cost per lead, or cost per sale. With increasing pressure to prove the value of marketing activities, it is crucial to understand the trade-offs between different web marketing strategies. Industry
Business Services |
Top 10 Optimization Tricks to Boost Holiday SalesDETAILS
Summary
Don’t miss this chance to learn more about how you can optimize your online marketing campaigns for increased revenue this holiday season—across all channels, from paid search to email. Industry
Retail |
Industry Guide: Retail & Commerce SitesDETAILS
Summary
The Omniture experts have put together a best practice guide for retail and commerce web sites to better understand how web analytics can improve marketing effectiveness. Industry
Retail |
