Best Practice Guides

Authors
Rebecca Jennings, Analyst, Forrester

Summary
In a recent Forrester report, Rebecca Jennings noted that with interactive marketing forecast to grow 32% in the US and 17% in Europe, the reliance of marketers on these channels becomes increasingly obvious. But with increased spend comes increased expectations; tracking results through basic measures such as click-throughs won’t be sufficient.

Authors
Brent Hieggelke, Vice President of Strategic Marketing, Omniture

Summary
Join our Omniture experts as they discuss the basics of behavioral targeting, how to engage more customers and how to measure the uplift. See real world case studies of how companies have increased revenue and conversion.

Summary
If you are like most online marketers, many of your campaigns are less relevant and engaging than you had envisioned. With that in mind, Omniture has put together 10 simple tips that marketers can implement to dramatically impact relevance.

Summary
Today’s metric-driven marketer can be overloaded by data. So what is the secret that allows some data managers to become effective analytical strategists? See the 5 strategies that separate the strategists from the managers.

Summary
Joel and Jason discuss how the current search landscape is changing. Search campaign costs are rising, and marketers are expected to be more accountable for their marketing spend. This guide discusses how to make search campaigns and landing pages work in concert to achieve greater relevance for consumers.

Summary
Much of the buzz about Web 2.0 is around the proliferation of rich Internet applications (RIAs), which promise numerous user experience benefits. But building a Web application using fancy technology doesn’t ensure a better user experience. As firms rush to incorporate RIAs into their site designs, they should create a solid understanding of users’ needs and implement structured testing techniques to understand and validate appropriate use and design of RIAs.

Summary
The Omniture experts have put together a best practice guide for financial service web sites to better understand how web analytics can improve marketing effectiveness.

Industry
Financial Services

Summary
The Omniture experts have put together a best practice guide for media and content web sites to better understand how web analytics can improve marketing effectiveness.

Industry
Media

Summary
B-to-B marketers traditionally focus on improving metrics like return on investment (ROI), cost per lead, or cost per sale. With increasing pressure to prove the value of marketing activities, it is crucial to understand the trade-offs between different web marketing strategies.

Industry
Business Services

Summary
The Omniture experts have put together a best practice guide for retail and commerce web sites to better understand how web analytics can improve marketing effectiveness.

Industry
Retail