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Search, social, and mobile marketing DETAILS Summary Last year, social networking accounted for one of every five minutes spent online, and mobile devices powered much of our social media use. Yet many marketers still see search, social, and mobile as separate entities, and only 33% of advertisers’ websites have been optimized for mobile. Clearly, it’s time to rethink search-marketing strategies. As search engines adapt rapidly to social and mobile sites, marketers must adapt right along with them. This white paper is a valuable resource to understand how to integrate your social and mobile strategies into your search strategy.
Productive social marketing DETAILS Summary Management of corporate social media has become a full-time job in many marketing departments. But what impact is it actually having on your brand awareness? And perhaps more importantly, can it boost your company’s bottom line?
Forrester Research: The state of online testing DETAILS Authors Joseph Stanhope, Senior Analyst, Forrester Summary In Q4 2011, Forrester surveyed 71 online testing practitioners about their online testing practices. Findings showed that online testing has broad appeal for addressing a variety of challenges on websites of all sizes, but adoption is uneven. Survey respondents indicated that experience, process, and resource constraints throttle their efforts to scale up online testing programs. While testing delivers measurable benefits across a range of success metrics, firms must commit to investing in online testing programs to achieve scale and long term success.
Top digital trends for 2012 and beyond DETAILS Summary Where should you be advertising in 2012? How will consumer behavior change the way you interact with your audience? What mobile trends will impact you most this year? Marketers, retailer, content owners and technology firms are more focused than ever on obtaining results from investments in digital marketing. If past years were about amassing data from the touch points between companies, 2012 will be about curating, filtering and measuring that information to drive outcomes.

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Web 2.0 Retail Technologies DETAILS Summary The online retail is marketplace maturing, so fewer new customers will be entering the marketplace. Web 2.0 technologies present new ways to poach and retain customers.
Industry Guide: Financial Services DETAILS Summary The Omniture experts have put together a best practice guide for financial service web sites to better understand how web analytics can improve marketing effectiveness.
Industry Guide: Lead Generation & B2B DETAILS Summary The Omniture experts have put together a best practice guide for lead generation and B2B web sites to better understand how web analytics can improve marketing effectiveness.
Industry Guide: Media DETAILS Summary The Omniture experts have put together a best practice guide for media and content web sites to better understand how web analytics can improve marketing effectiveness.
Industry Guide: Travel DETAILS Summary The Omniture experts have put together a best practice guide for travel web sites to better understand how web analytics can improve marketing effectiveness.
Overcoming the Challenges of B2B Marketing DETAILS Summary B-to-B marketers traditionally focus on improving metrics like return on investment (ROI), cost per lead, or cost per sale. With increasing pressure to prove the value of marketing activities, it is crucial to understand the trade-offs between different web marketing strategies.
Top 10 Optimization Tricks to Boost Holiday Sales DETAILS Summary Don’t miss this chance to learn more about how you can optimize your online marketing campaigns for increased revenue this holiday season—across all channels, from paid search to email. Industry Retail
Industry Guide: Retail & Commerce Sites DETAILS Summary The Omniture experts have put together a best practice guide for retail and commerce web sites to better understand how web analytics can improve marketing effectiveness.
5 Essential Steps to Effective Web Measurement DETAILS Summary With nearly unlimited amounts of data available from your Web site, Web analytics can seem complex and overwhelming. But it doesn’t have to be. By following the five fundamental steps in this download, you can ensure a successful Web analytics program, start to measure success accurately, and make better online marketing decisions.
Online Marketer's Segmentation Guide DETAILS Summary Today’s customers expect—no, they demand relevancy. If what you’re trying to communicate doesn’t connect with them and their issues in a split second, you’ve lost them. Knowing who your customers are and what they need is a requirement to compete in today’s competitive online world. Anticipating what they want and providing value at the right time, place and format is what is needed to win...
7 Steps to Increasing Website Conversion DETAILS Summary In general, most organizations spend more time and money promoting their websites through acquisition channels such as search or affiliate marketing than they do optimizing existing conversion rates.
7 Advanced Steps to Effective Search Engine Marketing DETAILS Summary The 7 Steps Found within This Guide Will Assist You to Achieve Your Objectives with Balance and Precision. Learn how to: • Generate more response volume (sales, customers, orders, leads, traffic) • Do it more cost effectively • Make the company look good (in other words …build the brand
8 Critical Success Factors to Lead Generation
B2B Online Marketing Guide DETAILS Summary By 2008, online marketing efforts will be the dominant media for business-to-business initiatives. Think about that: traditional direct mail, industry print, and events and promotions will take a back seat to more efficient and sophisticated online efforts. Recent studies also indicate that online marketing will be more ubiquitous than anything except in-person events (including sales calls). Industry Business Services
Search Marketing and Analytics: Making Sense of the Data Overload DETAILS Authors Sapna Satagopan, Analyst, Jupiter Research Summary Jupiter’s research findings about SEM and analytics will answer these key questions: • How are search marketers using analytics tools? • What types of metrics are used the most? • What’s happening in the vendor landscape?
Enterprise-Grade Web Analytics and Omniture SiteCatalyst DETAILS Summary Web analytics have quickly become an essential part of any successful e-business strategy. It provides vital decision support to multiple users within an organization, allowing optimization of marketing campaigns and user interfaces, while driving client retention, increased online sales and much more.
Spreading Relevant Insight: Selling Web Analytics Throughout the Organization DETAILS Summary The broader, more powerful destiny of Website analytics is to inform and enrich business intelligence throughout the entire organization. According to a recent survey of Website analytics users conducted by Forrester Research, the single greatest challenge facing companies who implement Website analytics is putting what they learn to good use. Ironically, according to Jupiter Research, the rallying cries for better data have lead to an unfortunate truth: today, less than one third of companies distribute Web data at all to key executive stakeholders. Web executives who promote the use of site analytic insight throughout the rest of the organization—from C-level executives to finance, R&D, business development and other corporate functions— can drive Website and Website analytics ROI, while promoting better decision making everywhere.
Retail Web Site Real Estate DETAILS Summary Premium real estate is not unlimited, an issue print catalogs and physical retailers have dealt with for decades. Assigning values to screen real estate (e.g., pages and elements) enables methods for leveraging off-line learnings, thus providing retailers with insights into maximizing their online opportunity.
Measure What Matters: Defining KPI's and Driving Business Performance using Dashboards and Alerts DETAILS Summary The beauty of Web analytics—and the promise of the Internet—is the ability to capture nearly unlimited amounts of data about your Web site. That said, without a clear strategy to “measure what matters”—and a powerful analytics tool to help you turn that information into answers—your Web analytics initiatives will quickly drown in a sea of data. So how can you turn these incredible data resources into clear and actionable insights? A good place to start is by defining key performance indicators or KPIs.
The Conversion Funnel & Persuasion Architecture: How to Fine-Tune Your Site to Deliver Superior Results DETAILS Summary If there is one metric that nearly all marketers keep an eye on, it is the conversion rate. While the concept of conversion differs by industry, all companies have a definition of success. For lead generation Web sites, a conversion event may be an information request. For a media publisher, it may be getting a customer to register or subscribe to services. And, of course for a retailer, purchases are the most obvious conversion event, although those listed above may apply as well. Whatever success looks like for your company, you'll need a strategy to benchmark it, measure it, and improve it. In this paper, we'll discuss how you can use SiteCatalyst to help push more traffic through the conversion funnel, and how to infer motive from data.

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