Webinars

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A webinar series designed to provide you with the information you need to achieve insight, action, and uplift for all your marketing initiatives.

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2009 SEM Survey Results: Surprising Findings Your Search Marketer Needs to Understand details Authors Mikel Chertudi, Sr. Director Online Marketing, Start With A Lead Ben Brutsch, Sen. SEM Manager, Omniture Summary Join Mikel Chertudi and Ben Brutsch as they review recent Search Engine Marketing (SEM) trends and findings. They will cover topics such as: most effective SEM tactics, biggest challenges for search marketers, and which metrics yield the greatest impact. They are joined by Rob Morrow of Intrawest, who will showcase how he has used Omniture SearchCenter to increase search ROI. Industry Financial Services Duration 45 minutes
Why Can't Your Improve Your Conversion Rate?details Authors David Hallerman, Senior Analyst, eMarketer Summary At Omniture, we understand the importance of optimizing your Web site and the value of each incremental lift in conversion. We have put together a conversion kit to help marketers prioritize their optimization activities. Duration 60 minutes
Using the Right Metrics to Justify Your Analytics Budget: 5 Questions You Need to Answer to Protect Your Budget details Summary Join Bret Gunderson of Omniture and Marc Coleman of Ford as they discuss how to protect and fight for a web analytics budget. They share 5 key questions that you need to be able to answer to prove the value of analytics in your organization.
It's 10pm….Do You Know Who's Watching Your Video? Best Practices to Measure and Monetize Off-site Videos details Summary As more and more consumers are turning online to consume media, advertisers need to understand how to create engaging content and how to measure the impact of that content. Join James McQuivey of Forrester and Jeff Jordan of Omniture, as they review how to monetize and measure online video.
No Magic 8 Ball? Use Testing to Reveal Valuable Customer Insights details Authors Lily Chiu, Sales Engineer, Omniture Summary In today's economic environment, companies cannot hope that their marketing messages will resonate with an audience. It is becoming less likely that your CMO will 'take a chance' with a new idea. That doesn't mean that you can't experiment, though. Join Lily Chiu and Erik Tarui as they review over 20 tips that you can use to start testing in your organization today. Duration 50 minutes

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Turbo Charge Your Search Engine Marketing: New Releases & Updates Your SEM Manager Needs to Know About details Summary Each year the major search engines make updates to their systems that allow Search Engine Marketers to work more effectively and to achieve a higher return on ad spend. At the recent Omniture Summit, we held a panel of the top search engines to hear what new updates and capabilities will be available. Join Google, Yahoo, Microsoft and Omniture as they discuss new functionality that will help you work smarter.
Landing Page Optimization: Increase Conversion 340% By Knowing What and How to Test details Authors Flint McGlaughlin, Director, MarketingExperiments Summary During this economic climate, marketers are being asked to do more with less---whether that refers to budget, time, or resources. One of the greatest returns in the conversion process can be seen in landing page optimization. Join Flint McGlaughlin as he shares steps you can take to run effective tests that will help you optimize your landing pages and increase conversion. Duration 45 minutes
Key Strategies for Your 2009 Testing Plan details Summary 2008 was an interesting year. The economic landscape changed drastically from January to December, and marketers were forced to achieve greater results with the same--or less--marketing spend. Some of our most popular webinars at Omniture centered around testing and optimization. To that end, we've compiled highlights from these webinars that will help marketers in 2009.
Is Your SEO Guy Using Facebook? 3 Synergies Between SEO and Social Media details Authors Chris Bennett, Founder and President, 97th Floor Summary SEO and social media are not two online channels that often work hand-in-hand. There are key social media strategies that can have a tremendous impact on SEO rankings. Join Chris Bennett and Jordan LeBaron as they discuss how SEO and social media can work together to provide greater results. Duration 45 minutes
Measure and Monetize Online Video: Why 57% of Advertisers Are Rethinking Their TV Budget details Authors James McQuivey, Vice President, Forrester Summary As more and more consumers are turning online to consume media, advertisers need to understand how to create engaging content and how to measure the impact of that content. Join James McQuivey of Forrester and Jeff Jordan of Omniture, as they review how to monetize and measure online video. Duration 50 minutes
Landing Page Optimization: How You Should Be Testing At All Stages of the Marketing Funnel details Authors Jimmy Ellis, Director of Research Optimization, MarketingExperiments Mikel Chertudi, Sr. Director Online Marketing, Start With A Lead Summary MarketingExperiments has been teaching its conversion formula to online marketing professionals for years, and Omniture has been helping companies optimize their websites and conversion process for just as long. This presentation will give you a formulaic approach to test at all stages of the marketing funnel. Duration 70 minutes
Cookies and Milk: Why Search Marketing and Web Analytics Work Better Together details Authors Evan Andrews, Analyst, Jupiter Research Summary Given the current economic landscape, search engine marketers need to use the most effective tools at their disposal. Evan walks through recent research that shows which metrics and tactics have given the most immediate results. Duration 50 minutes
Stretching Your SEM Investment Further details Authors Bill Mungovan, Director, Product Marketing, Omniture Summary Join Bill Mungovan as he discusses how to get more of two things marketers are short on these days---time and money. In an up and down economy, it is increasingly important to make your SEM marketing investment stretch as far as possible. Bill shares tips and shows how Omniture SearchCenter makes that possible. Duration 30 minutes
Stretching Your Advertising Dollars Further: How Building an Optimization Organization Save Money details Summary Join our panel of experts as they discuss how becoming an optimization organization can help stretch your advertising dollars further. They discuss simple steps that will help your organization move from data delinquent to data-driven.
Metrics-Based SEO and Merchandising Strategies details Authors Leslie Owens, Analyst, Forrester Summary Site search has moved beyond a simple white box and a 'go' button on a company's website. Site search is now a critical optimization and conversion optimization opportunity. Join Leslie Owens from Forrester for market trends and best practices for using internal site search. Industry Retail Duration 50 minutes
Blogs, UGC and Social Networks: Creating and Measuring Great Social Media details Authors Jeremiah Owyang, Senior Analyst, Forrester Emily Riley, Senior Analyst, Jupiter Research Summary Social marketers are testing a plethora of tactics when it comes to social media. Which tactics are you trying? Which tactics are most successful? Are you measuring and optimizing your social content? Join Emily Riley of Jupiter Research and Jeremiah Owyang of Forrester Research as they discuss trends and best practices in social media today. Duration 50 minutes
Insider Tips to SEM Campaigns: How to Make Time and Money by Reorganizing Your Keywords details Authors Terry Plank, Dean, SEMPO Institute, SEMPO Institute Bill Mungovan, Director, Product Marketing, Omniture Summary Bill and Terry discuss how to have a successful SEM campaign by teaching tactics practiced by some of the worlds most successful marketers. These tactics can be used and implemented quicky to have a postive impace on the upcoming holiday season. Duration 50 minutes
Mobilize Your Marketing: Small Screen....Huge Opportunity details Authors Matt Langie, Senior Director, Product Marketing, Omniture Summary More and more consumers are using their mobile devices to check e-mail, browse the Internet, get directions, and find local businesses. Is your website optimized for this audience? Are your marketing campaigns including mobile in the marketing mix? Join two industry veterans who discuss why mobile marketing is such a huge opportunity. Duration 60 minutes
Overcoming Random Relevance: Using 1:1 Behavioral Targeting to Serve the Right Content details Authors Brent Hieggelke, Vice President of Strategic Marketing, Omniture Summary Join our Omniture experts as they discuss the basics of behavioral targeting, how to engage more customers and how to measure the uplift. See real world case studies of how companies have increased revenue and conversion. Duration 50 minutes
Omniture Highlights from SES San Jose: What you might have missed…details Authors Bruce Clay, Founder, Bruce Clay Inc Summary Did you miss SES San Jose this year? Don't worry, we've got you covered. Join Bruce Clay and 5 Omniture experts as they discuss the important trends guiding search engine marketing in the coming year. Duration 107 minutes
7 Best Practices of Campaign ROI Attribution details Authors Mikel Chertudi, Sr. Director Online Marketing, Start With A Lead Summary Mikel Chertudi talks about 7 critical issues to accurately measuring and attributing campaign performance. In this webinar, Mikel tells from personal experience how mis-attribution can cost millions of dollars, and walks through 7 best practices for organizations to follow to more accurately track marketing ROI. Duration 35 minutes
Building a Search Powered Marketing Mix details Authors Sean McMahon, CEO, EngineWorks Wes Funk, Marketing Programs Director, Omniture Summary Join Sean and Wes as they discuss how the research and analysis components of search marketing, coupled with advanced ROI measurement, may lead you to turn your current marketing mix upside down. Duration 40 minutes
Using Personas to Skyrocket Conversion details Summary Join Bryan and Wes as they dive into the importance of personas and segmentation for today’s marketers. They review how persona creation can help marketers better communicate to their audience and increase conversion.
Is 15% of Your Online Budget Allocated to Optimization?details Authors Brent Hieggelke, Vice President of Strategic Marketing, Omniture Trevor Klein, Principal, SVP Business Development, AutoAnything Summary Join Brent and Trevor as they make the case for why every company should put aside 15% of its marketing spend for optimization. See how AutoAnything and other online companies have used testing to increase revenues. Duration 60 minutes
Search Marketing and Analytics: Making Sense of the Data Overload details Summary Jupiter’s research findings about SEM and analytics will answer these key questions: • How are search marketers using analytics tools? • What types of metrics are used the most? • What’s happening in the vendor landscape?

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