Webinars

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A webinar series designed to provide you with the information you need to achieve insight, action, and uplift for all your marketing initiatives.

Featured

2009 SEM Survey Results: Surprising Findings Your Search Marketer Needs to Understanddetails
Why Can't Your Improve Your Conversion Rate?details
Using the Right Metrics to Justify Your Analytics Budget: 5 Questions You Need to Answer to Protect Your Budgetdetails

Summary
Join Bret Gunderson of Omniture and Marc Coleman of Ford as they discuss how to protect and fight for a web analytics budget. They share 5 key questions that you need to be able to answer to prove the value of analytics in your organization.

It's 10pm….Do You Know Who's Watching Your Video? Best Practices to Measure and Monetize Off-site Videosdetails

Summary
As more and more consumers are turning online to consume media, advertisers need to understand how to create engaging content and how to measure the impact of that content. Join James McQuivey of Forrester and Jeff Jordan of Omniture, as they review how to monetize and measure online video.

No Magic 8 Ball? Use Testing to Reveal Valuable Customer Insightsdetails

Library

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Turbo Charge Your Search Engine Marketing: New Releases & Updates Your SEM Manager Needs to Know Aboutdetails

Summary
Each year the major search engines make updates to their systems that allow Search Engine Marketers to work more effectively and to achieve a higher return on ad spend. At the recent Omniture Summit, we held a panel of the top search engines to hear what new updates and capabilities will be available. Join Google, Yahoo, Microsoft and Omniture as they discuss new functionality that will help you work smarter.

Landing Page Optimization: Increase Conversion 340% By Knowing What and How to Testdetails
Key Strategies for Your 2009 Testing Plandetails

Summary
2008 was an interesting year. The economic landscape changed drastically from January to December, and marketers were forced to achieve greater results with the same--or less--marketing spend. Some of our most popular webinars at Omniture centered around testing and optimization. To that end, we've compiled highlights from these webinars that will help marketers in 2009.

Is Your SEO Guy Using Facebook? 3 Synergies Between SEO and Social Mediadetails
Measure and Monetize Online Video: Why 57% of Advertisers Are Rethinking Their TV Budgetdetails
Landing Page Optimization: How You Should Be Testing At All Stages of the Marketing Funneldetails
Cookies and Milk: Why Search Marketing and Web Analytics Work Better Togetherdetails
Stretching Your SEM Investment Furtherdetails
Stretching Your Advertising Dollars Further: How Building an Optimization Organization Save Moneydetails

Summary
Join our panel of experts as they discuss how becoming an optimization organization can help stretch your advertising dollars further. They discuss simple steps that will help your organization move from data delinquent to data-driven.

Metrics-Based SEO and Merchandising Strategiesdetails
Blogs, UGC and Social Networks: Creating and Measuring Great Social Mediadetails
Insider Tips to SEM Campaigns: How to Make Time and Money by Reorganizing Your Keywordsdetails
Mobilize Your Marketing: Small Screen....Huge Opportunitydetails
Overcoming Random Relevance: Using 1:1 Behavioral Targeting to Serve the Right Contentdetails
Omniture Highlights from SES San Jose: What you might have missed…details
7 Best Practices of Campaign ROI Attributiondetails
Building a Search Powered Marketing Mixdetails

Authors
Sean McMahon, CEO, EngineWorks
Wes Funk, Marketing Programs Director, Omniture

Summary
Join Sean and Wes as they discuss how the research and analysis components of search marketing, coupled with advanced ROI measurement, may lead you to turn your current marketing mix upside down.

Duration
40 minutes

Using Personas to Skyrocket Conversiondetails

Summary
Join Bryan and Wes as they dive into the importance of personas and segmentation for today’s marketers. They review how persona creation can help marketers better communicate to their audience and increase conversion.

Is 15% of Your Online Budget Allocated to Optimization?details
Search Marketing and Analytics: Making Sense of the Data Overloaddetails

Summary
Jupiter’s research findings about SEM and analytics will answer these key questions: • How are search marketers using analytics tools? • What types of metrics are used the most? • What’s happening in the vendor landscape?