A webinar series designed to provide you with the information you need to achieve insight, action, and uplift for all your marketing initiatives.
Restaurant.com’s recipe for a better testing planDETAILS
Authors
Erin Miller, Manager, Analytics & Insights, Restaurant.com
Joseph Stanhope, Senior Analyst, Forrester
Jonathan Zajicek, Sr. Analyst, Business Insights, Restaurant.com Summary
Website traffic is a valuable commodity. To make the most of this asset, marketers need to ensure that marketing and customer experience efforts will resonate with visitors and drive measurable benefits. The only way to ensure that you’re delivering relevant experiences to your website traffic is through online testing and optimization. |
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The new face of digital analytics: Using segmentation to increase engagement and loyaltyDETAILS
Summary
Explore the new capabilities of Adobe Discover 3 and how it can help you more efficiently focus your marketing spend, more intelligently present your site content, and more successfully get your customers’ to fill their shopping carts. Duration
45 minutes |
Turn Facebook conversations into conversionsDETAILS
Authors
John Yi, Manager, Marketing API Program, Facebook Summary
Live from Summit 2012 - Facebook just revealed their newest and most powerful marketing products to date, further shifting marketers from ads to stories. Stories, especially those between current customers are the most effective way for brands to connect with and engage new customers. Facebook's marketing solutions allow you to present your business's authentic story, further reinforcing Facebook as a critical component of your marketing strategy. Learn all about these changes from the team at Facebook, and what they mean for your business. Then, hear from Adobe representatives how your Facebook social marketing can be scaled and optimized through Adobe technology. Duration
48 minutes |
Shift your customers’ buying habitsDETAILS
Authors
Thomas Gage, Senior director Business Development, AutoTrader.com Summary
AutoTrader.com is a data-decision driven company that applies multiple Adobe products to help their consumers and advertisers achieve success. See how AutoTrader helps consumers research, find, purchase, and sell a vehicle leveraging Adobe products. Duration
42 minutes |
Viacoms mobile marketing unpluggedDETAILS
Authors
Joe Lalley, Vice President, Digital Products, MTV Networks
Ray Pun, Senior Manager, Product Marketing, Adobe Summary
As more consumer’s access content on the go, mobile marketing will grow in importance. Marketers today need to make sure they are investing and optimizing in the right mobile marketing areas that will drive the biggest benefit for their organization. In this webcast, Viacom will provide tips to increase the ROI of your current mobile strategy. Duration
45 minutes |
Create a five-star search marketing planDETAILS
Authors
Jason Price, Executive Vice President of Business Development and Strategic Accounts, Hospitality eBusiness Strategies (HeBS)
Chris Sherman, Executive editor, Search Engine Land
Mariana Mechoso Safer, VP Marketing hospitality eBusiness, Hospitality eBusiness Strategies (HeBS) Summary
Search marketing represents one of the most efficient ways to acquire, convert, and retain website visitors. But if this channel is not incorporating analytics data, automated technologies, and sophisticated best practices, then it could represent an underperforming drain for an organization. Savvy marketers who want to reduce keyword costs, boost efficiencies, and maximize ROI are turning to automated solutions to help them make sense of the complexities that persist in the search landscape. Duration
45 minutes |
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Four steps to boost personalization on your websiteDETAILS
Authors
Jon Peters, CEO, AthenaOnline
Francesca Lohman, Sr. Product Marketing Manager, Adobe Summary
It’s a constant challenge for digital marketers to connect visitors to the right information and the right products at the right time. The key to winning prospects and customers to a web site is relevance. Today’s marketers are powering the personalization of their digital properties by investing in sophisticated on-site search, testing and targeting solutions to engage online visitors with more relevant experiences. Duration
26 minutes |
Focus on what customers do, not what they sayDETAILS
Authors
Philip Graves, Consumer behavior expert and best selling author, Author of Consumerology
Adam Justis, Sr. Product Marketing Manager, Adobe
Raj Sen, Group Product Marketing Manager, Adobe Summary
Many marketers today do not understand the behaviors of their potential prospects and current customers. Marketers must rely on online and offline data to get a complete 360 degree view of their consumers in order to communicate with them in the most relevant way. Join Adobe multichannel marketing experts and Philip Graves, as he shares recent research and tips from his bestselling book, Consumer.ology: The Market Research Myth, to help marketers get inside the minds of their customers. Duration
37 minutes |
Comcast’s six rules for converting website trafficDETAILS
Authors
Ashish Braganza, Manager, Digital Analytics & Optimization, Comcast
Adam Justis, Sr. Product Marketing Manager, Adobe Summary
Remarkably, over 70% of organizations today are still relying on gut instinct to determine which content or offer is promoted. The time has passed for guessing. The stakes are too high for speculation. Online testing enables marketers to continually improve user experiences and identify top-performing offers based on real-time, real-world evidence gathered from customers voting with their clicks. In this webinar, get how-to's from Comcast to increase the level of testing and optimization at your organization. Duration
53 minutes |
Moving from intuition to data-driven decisionsDETAILS
Authors
Aaron Graham, Senior Manager, Optimization & Web Analytics, McAfee
Brian Behunin, Manager Web Analytics, Alaska Airlines
Scott Jensen, Director, Interactive Marketing, ExtraSpace Storage
John Lovett, Senior Partner, Web Analytics Demystified Summary
There is desperate need for online marketers to convert the people who arrive on their online properties. Marketers must act on the realization that the online impression at hand may be the only opportunity to make an impact on a customer. Marketers must focus on optimizing the conversion process throughout their site in order to boost stagnant conversion rates. |
The 10 things your analytics solution wants to tell youDETAILS
Authors
Taylor Wallick, Web Analyst, Scholastic
Sandy Martin, Senior Manager, Express Programs, Dollar Thrifty Automotive Group
Justin Ramers, Director of online marketing, Active Network
Matt Langie, Senior Director, Product Marketing, Adobe Summary
Many marketers today are frustrated by their current analytics situation and want more from their data. Online professionals expect their online analytics solution to fuel their decision making across all channels including the traditional like email, display, and websites. Emerging channels like social media and mobile are becoming increasingly important, too. Marketers who want to be best-in-class in their industries require a solution that integrates multichannel data in one location providing marketers the opportunities to make better business decisions. Duration
39 minutes |
Using customization to create unique digital experiencesDETAILS
Authors
Pippa Barron, Online Development & Publishing Manager, Renault UK Ltd.
J.P. Gownder, Vice President, Research Director, Forrester Summary
Not all customers are the same. Meaning, generic marketing and products for the masses is no longer effective. Best-in-class marketers are allowing their customers to decide what they want by presenting them with personalization and mass customized options. See how best-in-class marketers are revolutionizing the user experience with customized product options, dynamic imaging, and eVideo features. Duration
32 minutes |
Landing pages that propel visitors toward their goals (and yours)DETAILS
Authors
Jeff Softley, Director, web analytics & optimization for global eCommerce, Experian Summary
Too many marketers focus on acquiring traffic to their site, but neglect the other half of the equation—conversion and customer retention. Smart marketers who want to increase conversion rates and keep customers engaged are using segmentation, targeting and testing to deliver highly relevant content and experiences on every landing page. Duration
60 minutes |
Why advertising in silos doesnt workDETAILS
Authors
Robin Smith, Sr. Manager of eMarketing, Life Technologies
Tim Waddell, Director Product Marketing, Adobe Summary
Now more than ever, marketers want to do more with less — which means optimizing and spending advertising dollars where they matter the most. Unfortunately, many marketers have limited visibility into their campaign results, making it difficult to spend marketing dollars in the most productive areas. Smart marketers are consolidating their data into one unified location in order to determine the optimal media mix for their organization. Duration
40 minutes |
Adobe® SocialAnalytics: Uncover the business impact of social mediaDETAILS
Authors
Chad Warren, Senior Product Marketing Manager for Social Media, Adobe
Jeff Jordan, Product Manager, Adobe Summary
Adobe® SocialAnalytics is the first solution to tie social media to business results. It delivers the insights that allow marketers to manage their strategy and investments in social media based on measurable outcomes. Find out how to use social media data to make all marketing efforts more effective at driving business results. Duration
40 minutes |
‘Tis the season to improve your websiteDETAILS
Authors
Amy Dorsett, Internet Specialist and Project Manager, Nautilus
Lauren Freedman, President, The e-tailing Group Summary
The holiday shopping season is rapidly approaching, which means that you cannot afford to have your retail web site running at sub-optimal efficiency. Smart marketers are capitalizing on the influx of shoppers to their site during Black Friday, Cyber Monday and the rest of the holiday season, by using automated analytics, testing and targeting to ensure every page on their site is optimized. Duration
70 minutes |
Measure and optimize social media for business impactDETAILS
Authors
Bowen Payson, Manager of online and digital marketing, Virgin America
Chad Warren, Senior Product Marketing Manager for Social Media, Adobe Summary
Watch how Virgin America turned fans into flyers and see how Adobe SocialAnalytics will change the way you use social media. Duration
32 minutes |
Integrating offline data to boost online resultsDETAILS
Authors
Scott Malick, Manager of Digital Advertising, Scottrade
Michael Halbrook, Senior Consultant, Adobe Summary
Because consumers act across digital and non-digital channels, marketers must integrate multichannel data in order to deliver relevant content, messaging and experiences. Understanding how consumers are interacting with a company across channels can also help marketers allocate online advertising dollars more efficiently and improve marketing ROI. Combining data from online and offline channels allowed Scottrade to optimize online ad spend and design a more accurate revenue contribution model. Duration
60 minutes |
Adobe & Dollar Thrifty Automotive GroupDETAILS
Summary
Integrating data into multiple locations is a challenge facing all online marketers today. But those who effectively integrate email, online and offline data, and marketing strategies can see a full view of their customers, enabling them to increase relevance, conversions, and ROI across channels. Duration
60 minutes |
Redefining relevance in a era of personalizationDETAILS
Authors
Jerome Richard, Digital Media Team, Murdoch University
Hadley Reynolds, Director of Search & Digital Marketplace Technologies, IDC Summary
No matter what industry or vertical a company resides in, internal site search should be a priority. Many consumers rely on internal search tools to help them quickly and efficiently navigate their way through a site. When this doesn’t happen users leave a site frustrated and confused. Marketers today have a huge opportunity to leverage analytics data to create relevant search results that instantly connect users to the right information every time. Duration
60 minutes |
Creating a picture perfect search experienceDETAILS
Authors
Stephen Favrot, Senior Online Marketing Manager, HP Snapfish
Lucilla De Sarlo, Analyst, Forrester Summary
Escalating keyword costs combined with increased competition adds to the list of challenges facing search marketers today. Smart marketers are overcoming these challenges by using visitor data and automated bid rules to optimize their keyword campaigns and maximize ROI. Duration
50 minutes |
Creating and measuring engaging online contentDETAILS
Authors
Jonathan Tesser, Manager of Audience Optimization, New York Media
Michael Greene, Analyst, Forrester Summary
The digital publishing industry has faced significant changes over the last few years. More users today are turning to the web to consume traditional content like newspapers, magazines and books; challenging publishers to not only move their businesses online but to optimize content and messaging to met the needs of their digital audiences. Duration
60 minutes |
Boosting average order value with automated recommendationsDETAILS
Authors
Scott Cohn, Director of Merchandising & Sales, Bakers Shoes
Sucharita Mulpuru, Vice President and Principal Analyst, Forrester Summary
Time-strapped consumers are raising their hands, asking online marketers to help them save time and present them with only the products they are interested in when shopping online. Best-in-class marketers are using third party automated recommendations engines to deliver on these expectations. Using solutions like Adobe® Recommendations, marketers can provide customized and relevant product choices to boost customer satisfaction, average order value, and ROI. Duration
50 minutes |
Adobe & ExactTargetDETAILS
Authors
Colby Cavanaugh, Senior Manager Partner Marketing, ExactTarget
Allyson Reagan, eCommerce Analytics Manager, F+W Media Summary
Consumers today are in charge. They have the upper hand when deciding what channels, platforms and devices they will use to interact with a brand. The challenge for marketers today is how to break through the chaos of online conversations. This webcast and white paper will show marketers how they can use data to create relevant, trigger based email re-marketing campaigns to communicate, engage and convert online prospects into customers. Duration
50 minutes |
Predicting your customers purchase behaviorDETAILS
Authors
Michael Metz, Sr. Director, Web Marketing and Strategy, Cisco
Amanda Kahlow, VP Customer Intelligence, Business Online Summary
In this webcast and guide, Michael Metz, Senior Director of Web Marketing and Strategy at Cisco, shows how Cisco developed a multichannel engagement scoring model to predict customers’ purchase behavior. Duration
50 minutes |
Three tactics to increase online conversionsDETAILS
Authors
Chad Cooper, Manager of web optimization, Marriott Vacation Club
Ross Geisel, Audience Development Manger, Hearst Digital Media
Allison Clements, Associate Consultant, Adobe Summary
Increasing conversions are important to every company, yet a conversion will vary from business to business based on the nature of their goals. This webcast will help marketers identify the most critical conversion metrics for their specific organization, and will also provide a framework to help marketers increase conversions by using segmentation, targeting, and testing to create more relevant and engaging online experiences. Duration
60 minutes |
