Webinars

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A webinar series designed to provide you with the information you need to achieve insight, action, and uplift for all your marketing initiatives.

Featured

Building a Search Powered Marketing Mixdetails

Authors
Sean McMahon, CEO, EngineWorks
Wes Funk, Marketing Programs Director, Omniture

Summary
Join Sean and Wes as they discuss how the research and analysis components of search marketing, coupled with advanced ROI measurement, may lead you to turn your current marketing mix upside down.

Industry
All

Duration
40 minutes

Using Personas to Skyrocket Conversiondetails

Summary
Join Brian and Wes as they dive into the importance of personas and segmentation for today’s marketers. They review how persona creation can help marketers better communicate to their audience and increase conversion.

Industry
All

Is 15% of Your Online Budget Allocated to Optimization?details
Where is Interactive Marketing Heading? See How Your Marketing Fits Into Today's Online Marketing Suitedetails

Library

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Search Marketing and Analytics: Making Sense of the Data Overloaddetails

Summary
Jupiter’s research findings about SEM and analytics will answer these key questions: • How are search marketers using analytics tools? • What types of metrics are used the most? • What’s happening in the vendor landscape?

Industry
All

How Much Can A/B and Multivariate Testing Increase Engagement and Conversion?details
Customer Centricity, Engagement and Relevance at Northwestern Universitydetails
30 SEO Strategies for Corporate Web Sitesdetails
Empowering the Marketer: Increasing Relevancy Using Automated Multivariate Testing in Emaildetails
Measuring Rich Media: How to Build, Measure, and Profit using RIA on Your Sitedetails

Summary
Rich Internet Applications are increasing in use across the Internet, however many are deployed sub-optimally. In this webinar, you will review fundamental steps to optimize RIA’s and measurement techniques to prove it.

Industry
All

Becoming a Data-Driven Marketerdetails
How to Exponentially Increase Conversion from Searchdetails

Authors
Jason Bishop, SEM Consultant, Omniture
Joel Hall, Client Manager, Omniture

Summary
Joel and Jason discuss how the current search landscape is changing. Search campaign costs are rising, and marketers are expected to be more accountable for their marketing spend. This webinar discusses how to make search campaigns and landing pages work in concert to achieve greater relevance for consumers.

Industry
All

Duration
50 minutes

SEM Insights into B2B Buyers:
Using Search to Understand Your Sales Cycle
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Actions Speak Louder Than Clicks
The new rules of engagement optimization
details
Measuring B2B Beyond the Lead: Proving & Improving Marketing’s Contributiondetails
3 Proven Approaches to Delivering Targeted Contentdetails

Authors
Charlene Li, Vice President, Principal Analyst, Forrester

Summary
This webinar uses key research and real examples to answer questions like:
-What does online targeting mean today?
-How important is targeting to consumers?
-What’s working, what’s not?

Industry
All

Duration
50 minutes

Maximize Online Holiday Sales: 7 Clever Tactics for eTailersdetails
Advancing Web Analytics: Adding Qualitative Customer Datadetails
Landing Page Optimization: Keep Readers Moving Down the Sales Funneldetails

Authors
Dr. Flint McGlaughlin, Founder, MarketingExperiments

Summary
Based on MarketingExperiment's Professional Certification Course in Landing Page Optimization, this webinar features actual test examples, protocols, and final results. You'll learn about the 5 elements that influence the performance of landing pages, and MarketingExperiment's patent-pending Conversion Index that converts them into a formula you can apply to your pages.

Industry
All

Duration
60 minutes

7 Steps to Increasing Web Site Conversiondetails
7 Advanced Steps to Effective Search Marketingdetails
New B-to-B Research: Business Technology Marketing Trendsdetails
Jupiter Research: 3 Retail Optimization Strategies: Implementing Online Summer Strategies that Impact Holiday Salesdetails
Forrester: True Integrated Marketingdetails
Forrester: Optimizing Web Interactions through On-site Behavioral Targetingdetails
InTouch: 8 Critical Success Factors for Lead Generationdetails

Summary
Watch our Webinar with Brian J. Carroll, industry guru on B2B lead generation and Mikel Chertudi, Director of Online Marketing for Omniture. Brian and Mikel will teach you the 8 critical success factors you need to know for lead generation. And you'll see how you can compare your online and offline channels to understand where you are getting the highest return.

Industry
All

MarketingSherpa: Email Marketing Benchmarks: New 2007 Research on Effective Email Marketing Tacticsdetails
Forrester: Optimizing the Web 2.0 User Experience—A Best Practice Webinar & Guide for Optimizing Rich Internet Applicationsdetails
MarketingSherpa: New Ecommerce Marketing Research—Metrics & Consumer Trendsdetails
New Search Marketing Research: 2006 SEM, Issues & Trendsdetails

Welcome to Omniture: For Visual Science Customersdetails

Summary
We are excited that you are now part of the Omniture community. We’ve designed a series of webinars exclusively for the Visual Sciences customers to help you learn more about the company and make this a smooth transition for your business. Join members of the Omniture team to learn more about what it means for you and your organization now that the Visual Sciences Acquisition has closed.

Industry
All