A webinar series designed to provide you with the information you need to achieve insight, action, and uplift for all your marketing initiatives.
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Search Marketing and Analytics: Making Sense of the Data Overloaddetails
Summary
Jupiter’s research findings about SEM and analytics will answer these key questions:
• How are search marketers using analytics tools?
• What types of metrics are used the most?
• What’s happening in the vendor landscape? Industry
All |
How Much Can A/B and Multivariate Testing Increase Engagement and Conversion?details
Authors
Lily Chiu, Sales Engineer, Omniture
Sebastian Buerba, , Stamps.com Summary
Marketers are spending more and more each year bringing customers to their Web sites. Smart marketers now realize the importance of testing each portion of the website to optimize the customer experience and increase conversions. This webinar discusses techniques to enable marketers to make more insightful website decisions. Industry
All Duration
60 minutes |
Customer Centricity, Engagement and Relevance at Northwestern Universitydetails
Authors
Tom Collinger, Associate Dean, Northwestern University
Mike Barton, Online Marketing Manager, Omniture Summary
The digital world has transformed marketing over the past decade. Consumers now have more information and power at their fingertips. Because consumers know more, they expect the companies with whom they interact to know them better as well. This webinar discusses principles of customer-centricity, relevance, and engagement to meet these needs. Industry
All Duration
60 minutes |
30 SEO Strategies for Corporate Web Sitesdetails
Authors
Chris Bennett, Founder and President, 97th Floor Summary
Small changes CAN achieve big results. Please join Chris Bennett from 97th Floor as he discusses small changes that large corporations can make that will have a big impact. Large enterprise websites have an advantage over smaller, less-developed websites because results can appear very quickly. Industry
All Duration
60 minutes |
Empowering the Marketer: Increasing Relevancy Using Automated Multivariate Testing in Emaildetails
Authors
Chris Duskin, Senior Director Product Management, Omniture
Jeff Clayton, , Responsys Summary
Jeff Clayton, VP at Responsys, and Chris Duskin, of Omniture, talk about how smart marketers can use multivariate testing techniques and automation to help a marketer achieve his or her end goal---increasing response, relevance, and conversion through e-mail campaigns. Industry
All Duration
30 minutes |
Measuring Rich Media: How to Build, Measure, and Profit using RIA on Your Sitedetails
Summary
Rich Internet Applications are increasing in use across the Internet, however many are deployed sub-optimally. In this webinar, you will review fundamental steps to optimize RIA’s and measurement techniques to prove it. Industry
All |
Becoming a Data-Driven Marketerdetails
Authors
Nathan Walker, Corporate Trainer, Omniture Summary
Today’s metric-driven marketer can be overloaded by data. So what is the secret that allows some data managers to become effective analytical strategists? See the 5 strategies that separate the strategists from the managers. Industry
All Duration
50 minutes |
How to Exponentially Increase Conversion from Searchdetails
Authors
Jason Bishop, SEM Consultant, Omniture
Joel Hall, Client Manager, Omniture Summary
Joel and Jason discuss how the current search landscape is changing. Search campaign costs are rising, and marketers are expected to be more accountable for their marketing spend. This webinar discusses how to make search campaigns and landing pages work in concert to achieve greater relevance for consumers. Industry
All Duration
50 minutes |
SEM Insights into B2B Buyers:
Using Search to Understand Your Sales Cycledetails
Authors
Gord Hotchkiss, President, Enquiro Summary
Leveraged correctly, Search Engine Marketing can provide meaningful insights into a B2B searcher's role and objectives. Join us in this in-depth discussion of media consumption, relevance, "Satisficing", and visual scanning patterns. Industry
B2B Duration
70 minutes |
Actions Speak Louder Than Clicks
The new rules of engagement optimizationdetails
Authors
Mark Taylor, EVP, Chief Marketing Technologist, Wunderman
Brent Hieggelke, Vice President of Strategic Marketing, Omniture Summary
Whether you're leading an army of marketers or conducting guerilla warfare, you’ve got to understand the rules of engagement. Join the war room of 2 industry veterans as they outline the critical strategies of engaging visitors. Industry
All Duration
60 minutes |
Measuring B2B Beyond the Lead: Proving & Improving Marketing’s Contributiondetails
Authors
Mikel Chertudi, Sr. Director Online Marketing, Start With A Lead
Chad Sollis, Director, Interactive Marketing, Omniture
Todd Barr, Sr. Director Customer & Partner Marketing, RedHat Summary
This webinar is divided into 3 sections that show you why B2B marketers are deepening their metrics, how that can become a reality, and what a leading B2B organization saw when they began to look beyond the lead. Industry
B2B Duration
60 minutes |
3 Proven Approaches to Delivering Targeted Contentdetails
Authors
Charlene Li, Vice President, Principal Analyst, Forrester Summary
This webinar uses key research and real examples to answer questions like:
-What does online targeting mean today?
-How important is targeting to consumers?
-What’s working, what’s not? Industry
All Duration
50 minutes |
Maximize Online Holiday Sales: 7 Clever Tactics for eTailersdetails
Authors
Lauren Freedman, President, The etailing Group
Jim McIntosh, Product Marketing Business Analyst, backcountry.com
Josh Dahmer, Senior Retail Consultant, Omniture Summary
Just in time for the holidays, this webinar covers key strategies to maximize your online sales during key times of peak traffic. This team of retail gurus will guide you through: holiday maximization tactics from dozens of retailers, research highlighting customer spending trends, detailed insights from backcountry.com, best practices of action-oriented measurement. Industry
Retail Duration
55 minutes |
Advancing Web Analytics: Adding Qualitative Customer Datadetails
Authors
Avinash Kaushik, Author & Web Analytics Evangelist, Occam's Razor
Eric Head, Director of Business Development, Foresee Results Summary
Web Analytics is really good at showing you "What" your customers are doing—even "When" and "How" and "How Much". But to find out "Why" they're doing the "What", you have to ask them. This webinar focuses on scalable ways to listen to the voice of your customer, and synergies gained from combining that qualitative insight with your clickstream data. Industry
All Duration
120 minutes |
Landing Page Optimization: Keep Readers Moving Down the Sales Funneldetails
Authors
Dr. Flint McGlaughlin, Founder, MarketingExperiments Summary
Based on MarketingExperiment's Professional Certification Course in Landing Page Optimization, this webinar features actual test examples, protocols, and final results. You'll learn about the 5 elements that influence the performance of landing pages, and MarketingExperiment's patent-pending Conversion Index that converts them into a formula you can apply to your pages. Industry
All Duration
60 minutes |
7 Steps to Increasing Web Site Conversiondetails
Authors
Mikel Chertudi, Sr. Director Online Marketing, Start With A Lead Summary
In this webinar, you will learn to extend the concept of a traditional conversion funnel past site-only metrics and KPIs. Then apply 7 types of best practice strategies to increase engagement and conversion. Industry
All Duration
60 minutes |
7 Advanced Steps to Effective Search Marketingdetails
Authors
Wes Funk, Marketing Programs Director, Omniture Summary
Learn how to:
1) Increase Response, Customers, & Revenue.
2) Improve efficiency.
3) Enhance brand impact. Industry
All Duration
60 minutes |
New B-to-B Research: Business Technology Marketing Trendsdetails
Authors
Anne Holland, President, MarketingSherpa
Stefan Tornquist, Research Director, Forrester
Mikel Chertudi, Sr. Director Online Marketing, Start With A Lead Summary
Based on the new edition of "MarketingSherpa's Business Technology Benchmark Guide" you'll learn: 1, 2007 conversion rates for inquiry to qualified lead, and qualified lead to sale; 2, B-to-B search marketing, email marketing, and podcasting data; 3, Surprising Webinar and white paper marketing stats. Industry
Retail Duration
60 minutes |
Jupiter Research: 3 Retail Optimization Strategies: Implementing Online Summer Strategies that Impact Holiday Salesdetails
Authors
Patti Freeman Evans, Senior Retail Analyst, Jupiter Research
Josh Dahmer, Senior Retail Consultant, Omniture
Seth Moore, Manager of Website Marketing, Overstock.com Summary
Learn from her nineteen years of diversified experience in expertise in creating customer-centric ecommerce sites, integrating channels effectively, developing innovative marketing initiatives and ensuring high-standard customer service and order fulfillment operations. Also see how Overstock.com is leveraging social networking technology to maximize the customer engagement. Industry
Retail Duration
60 minutes |
Forrester: True Integrated Marketingdetails
Authors
Elana Anderson, Vice President and Research Director, Forrester Summary
As audiences are increasingly ignoring the barrage of today's advertising messages, customer data plays the critical role in helping marketers become relevant in each medium and message we craft. Elana focuses her team's research on the changing role of marketing in an era of media fragmentation, interactive media, and fast-changing consumer behavior. In this webinar, she combines two of her specialties- customer analytics and marketing technology. Industry
All Duration
60 minutes |
Forrester: Optimizing Web Interactions through On-site Behavioral Targetingdetails
Authors
Suresh Vital, Senior Analyst, Forrester
Brent Hieggelke, Vice President of Strategic Marketing, Omniture Summary
Suresh focuses his research on the changing role of marketing in an era of media fragmentation, increasing prevalence of addressable and interactive media, and fast-changing consumer behavior. In this webinar, he gives special attention to one of his specialties- predictive marketing applications and techniques. Brett is an experienced marketing executive, passionate about evolving the entire web analytics category globally. His deep insights come from working directly with top brands as they have pioneered the use of behavioral targeting in optimizing website experience. Industry
All Duration
60 minutes |
InTouch: 8 Critical Success Factors for Lead Generationdetails
Summary
Watch our Webinar with Brian J. Carroll, industry guru on B2B lead generation and Mikel Chertudi, Director of Online Marketing for Omniture. Brian and Mikel will teach you the 8 critical success factors you need to know for lead generation. And you'll see how you can compare your online and offline channels to understand where you are getting the highest return. Industry
All |
MarketingSherpa: Email Marketing Benchmarks: New 2007 Research on Effective Email Marketing Tacticsdetails
Authors
Anne Holland, President, MarketingSherpa
Stefan Tornquist, Research Director, Forrester
Mikel Chertudi, Sr. Director Online Marketing, Start With A Lead Summary
Find out how 3,637 marketers responded to tough questions about their open, click, and conversion rates. Also find out which tests worked best, what is not working, list growth, and how email budgets are changing for 2007. Industry
All Duration
60 minutes |
Forrester: Optimizing the Web 2.0 User Experience—A Best Practice Webinar & Guide for Optimizing Rich Internet Applicationsdetails
Authors
Ron Rogowski, Senior Analyst, Forrester
Stefan Tornquist, Research Director, Forrester Summary
Much of the buzz about Web 2.0 is around the proliferation of rich Internet applications (RIAs), which promise numerous user experience benefits. But building a Web application using fancy technology doesn't ensure a better user experience. As firms rush to incorporate RIAs into their site designs, they should create a solid understanding of users' needs and implement structured testing techniques to understand and validate appropriate use and design of RIAs. Industry
All Duration
0 minutes |
MarketingSherpa: New Ecommerce Marketing Research—Metrics & Consumer Trendsdetails
Authors
Anne Holland, President, MarketingSherpa
Stefan Tornquist, Research Director, Forrester
Mikel Chertudi, Sr. Director Online Marketing, Start With A Lead Summary
Find out what 1,101 e-commerce marketers revealed to MarketingSherpa about response and retail metrics for consumer products, services and more. Plus, hear highlights of MarketingSherpa's independent study of 1,280 online consumers, their shopping habits and online spending. You will learn: 1, How the big guns in e-retail sell: New Eyetracking studies of ecommerce pages reveal what works for sites like Dell, Amazon and others; 2, Response and retail metrics for consumer products and services; 3, New data on consumer online spending and use of online shopping tools. Industry
Retail Duration
60 minutes |
New Search Marketing Research: 2006 SEM, Issues & Trendsdetails
Authors
Anne Holland, President, MarketingSherpa
Stefan Tornquist, Research Director, Forrester
Chris Knoch, Principal Consultant Best Practices, Omniture Summary
See what 3,271 marketers and 776 affiliate marketing experts have to say about: Search marketing clicks and conversions rates. Budgeting the right amount of money on optimization and/or paid search ads. Which of the so-called "second-tier" and niche search engines are worth testing. Whether affiliates and resellers be blocked from advertising under certain keywords? Industry
All Duration
60 minutes |
Welcome to Omniture: For Visual Science Customersdetails
Summary
We are excited that you are now part of the Omniture community. We’ve designed a series of webinars exclusively for the Visual Sciences customers to help you learn more about the company and make this a smooth transition for your business. Join members of the Omniture team to learn more about what it means for you and your organization now that the Visual Sciences Acquisition has closed. Industry
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