Webinars

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A webinar series designed to provide you with the information you need to achieve insight, action, and uplift for all your marketing initiatives.

Featured

Online Testing 101DETAILS
Are You Serving the Same Web Content to Everyone?DETAILS
How Can You Make Your Web Site Smarter? Results from the Omniture 2009 Conversion SurveyDETAILS
2009 Search and Email HighlightsDETAILS

Summary
2009 proved to be a interesting year for marketers. Many marketers were stretched to improve results with constrained time and a limited budget. Some of our most popular webinars at Omniture focused on saving marketers time by using automated tools and smart search engine optimization tactics to deliver relevant user experiences. We have compiled a selection of highlights from these webinars that will help and prepare marketers for 2010.

Duration
60 minutes

Smart Marketing for Smart Phones: Measuring Customers, Smart Phones, and App UsageDETAILS

Authors
Matt Gross, , uLocate
Noah Elkin, Senior Analyst, eMarketer

Summary
Mobile is the most popular and rapidly adopting technology in the world and usage is pervasive in every major global market. As smart phones continue to increase their share of all mobile devices, marketers are increasingly asking questions like, "Should I be investing in mobile applications?", "How do I know if my mobile app is successful?", "Should I even be doing mobile marketing?" This webinar will help you understand the drivers and key opportunities with mobile marketing.

Duration
45 minutes

Are You Still Making Keyword Decisions Based on CTR Alone?DETAILS

Library

presented withtitle
How Much is ‘Free’ Costing You? DaveRamsey.com’s 567% ROI With Enterprise AnalyticsDETAILS
Suite Marketing is Sweet Marketing: The State of the Online Marketing Suite in 2010DETAILS
Are You Listening Fast Enough? Using A/B and MVT Testing to Accelerate Conversion ImprovementsDETAILS
SEO Measurement 101: A Recipe for SuccessDETAILS

Summary
Were you surprised to find that 43% of marketers can't accurately measure the ROI of their SEO? Or do you fall into that category? While many marketers know that they should be focusing some of their marketing dollars on acquiring natural traffic, not all marketers truly understand how to optimize and increase SEO ROI.

Duration
45 minutes

Omniture EMEA Webinar Series | Best practices in online marketing from the Omniture Marketing teamDETAILS
What is the Value of Social Media? How National Geographic sold 2,500 Subscriptions in One DayDETAILS
Email Relevance and Inbox Clutter: Why 58% of Consumers Aren't Reading Your EmailsDETAILS
Make Black Friday Green: 10 Tips to Prepare for a Successful Holiday SeasonDETAILS
Omniture EMEA Webinar Series | Drive Behavioural Email With Your Web Analytics Data NowDETAILS
2009 SEM Survey Results: Surprising Findings Your Search Marketer Needs to UnderstandDETAILS
Omniture EMEA Webinar Series | What Do You Recommend? How to Promote Relevant Choices That Lead to Customer ActionDETAILS
Omniture EMEA Webinar Series | MyFaceLinkTwitBook: Boosting Conversion with Social NetworksDETAILS
Why Can't Your Improve Your Conversion Rate?DETAILS
Using the Right Metrics to Justify Your Analytics Budget: 5 Questions You Need to Answer to Protect Your BudgetDETAILS

Summary
Join Bret Gunderson of Omniture and Marc Coleman of Ford as they discuss how to protect and fight for a web analytics budget. They share 5 key questions that you need to be able to answer to prove the value of analytics in your organization.

Duration
30 minutes

It's 10pm….Do You Know Who's Watching Your Video? Best Practices to Measure and Monetize Off-site VideosDETAILS

Summary
As more and more consumers are turning online to consume media, advertisers need to understand how to create engaging content and how to measure the impact of that content. Join James McQuivey of Forrester and Jeff Jordan of Omniture, as they review how to monetize and measure online video.

Duration
40 minutes

No Magic 8 Ball? Use Testing to Reveal Valuable Customer InsightsDETAILS
Turbo Charge Your Search Engine Marketing: New Releases & Updates Your SEM Manager Needs to Know AboutDETAILS

Summary
Each year the major search engines make updates to their systems that allow Search Engine Marketers to work more effectively and to achieve a higher return on ad spend. At the recent Omniture Summit, we held a panel of the top search engines to hear what new updates and capabilities will be available. Join Google, Yahoo, Microsoft and Omniture as they discuss new functionality that will help you work smarter.

Duration
40 minutes

Is Your CEO Helping or Hindering?: 7 Keys to Becoming a Data-Driven OrganizationDETAILS

Summary
Has your CMO or CEO embraced the end of 'gut-feel?' Or are your promotions, tag lines, and external marketing based on the intuition of the highest paid person in the room? Join Brent Dykes and two industry veterans from EA and Sun Micosystems as they discuss how businesses can follow 7 key steps to become data-driven organizations.

Duration
45 minutes

Landing Page Optimization: Increase Conversion 340% By Knowing What and How to TestDETAILS
Maximising Merchandising EffectivenessDETAILS

Summary
Maximising Merchandising Effectiveness: Driving Even Greater Online Sales through Customer-Centric Merchandising

Industry
Retail