A webinar series designed to provide you with the information you need to achieve insight, action, and uplift for all your marketing initiatives.
Online Testing 101DETAILS
Authors
Andy Mott, Senior Manager, MarketingExperiments
Scott Jensen, Director, Interactive Marketing, ExtraSpace Storage Summary
The days are gone when marketers make decisions based on a gut feeling. Smart marketers are using testing to replace "I think" with "I know" and are letting their customers decide which campaigns are the most successful based on testing. Join MarketingExperiments and Extra Space Storage experts as they show you how you can use testing to make better business decisions. Duration
60 minutes |
Are You Serving the Same Web Content to Everyone?DETAILS
Authors
Bryan Eisenberg, Founder, FutureNow
Sherry Lin, Manager, Web Analytics, Digg Summary
Over 75% of online marketers said that they do not serve personalized content to web site visitors. This unfortunately results in irrelevant online experiences for many users. Join Bryan Eisenberg and Sherry Lin from Digg.com as they review how you can use segmentation to better retain and attract different audiences. Duration
60 minutes |
How Can You Make Your Web Site Smarter? Results from the Omniture 2009 Conversion SurveyDETAILS
Authors
Andy Mott, Senior Manager, MarketingExperiments
Adam Justis, Sr. Product Marketing Manager, Omniture
Blake Brossman, COO & Founder, PetCareRx Summary
Online marketers are constantly searching for new ways to make their web sites smarter and increase web site conversions. Join Omniture and Marketing Experiments as they team up to bring marketers survey results on the challenges, effective tactics, and best practices to increase conversions on their web sites. Duration
60 minutes |
2009 Search and Email HighlightsDETAILS
Summary
2009 proved to be a interesting year for marketers. Many marketers were stretched to improve results with constrained time and a limited budget. Some of our most popular webinars at Omniture focused on saving marketers time by using automated tools and smart search engine optimization tactics to deliver relevant user experiences. We have compiled a selection of highlights from these webinars that will help and prepare marketers for 2010. Duration
60 minutes |
Smart Marketing for Smart Phones: Measuring Customers, Smart Phones, and App UsageDETAILS
Authors
Matt Gross, , uLocate
Noah Elkin, Senior Analyst, eMarketer Summary
Mobile is the most popular and rapidly adopting technology in the world and usage is pervasive in every major global market. As smart phones continue to increase their share of all mobile devices, marketers are increasingly asking questions like, "Should I be investing in mobile applications?", "How do I know if my mobile app is successful?", "Should I even be doing mobile marketing?" This webinar will help you understand the drivers and key opportunities with mobile marketing. Duration
45 minutes |
Are You Still Making Keyword Decisions Based on CTR Alone?DETAILS
Authors
Stefan Tornquist, Research Director, MarketingSherpa Summary
Each search marketer has certain challenges that keep him/her from increasing search ROI. Do you struggle with managing large keyword lists? Are you still making decisions based on shallow metrics that occur at the top of the funnel? Do you know which keywords are most profitable? If you struggle with these challenges, this webinar will help you learn best practices to become a better search engine marketer. Industry
Retail Duration
45 minutes |
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How Much is ‘Free’ Costing You? DaveRamsey.com’s 567% ROI With Enterprise AnalyticsDETAILS
Authors
John Lovett, Lead Analyst, Jupiter Research
Tony Bradshaw, Vice President, DaveRamsey.com
Tim Munsell, Lead Web Analyst, DaveRamsey.com Summary
Are you struggling to convince your boss of the need for enterprise-grade analytics? Or do you currently have analytics and need to justify your budget? Join Tony Bradshaw (DaveRamsey.com) and John Lovett (Forrester) as they discuss the benefits of using an advanced measurement application and look at the opportunity costs associated with using a free tool. Duration
45 minutes |
Suite Marketing is Sweet Marketing: The State of the Online Marketing Suite in 2010DETAILS
Authors
Shar VanBoskirk, Vice President, Forrester
Faramarz Farhoodi, CIO, MotoSport Summary
In June 2009, Omniture commissioned Forrester Consulting to research the current state of online marketing and its measurement. The study evaluated how well marketers were maturing their approach to online marketing. It answered such questions as: What is their approach to online programs? What skills are marketing executives prioritizing now and in five years? What challenges inhibit further advancement? And what technologies, if any, do they rely on to help with online marketing management? Duration
60 minutes |
Are You Listening Fast Enough? Using A/B and MVT Testing to Accelerate Conversion ImprovementsDETAILS
Authors
Flint McGlaughlin, Director, MarketingExperiments Summary
Who decides the flow of your Web site? Who decides which content is displayed on key landing pages? If you are like most companies, that decision rests on the hands of a senior marketing executive who, despite years of experience, cannot make the right choice every time. Join testing and optimization expert Flint McGlaughlin as he reviews a systematic approach that can help you actively listen to customers and accelerate Web site improvements. Duration
60 minutes |
SEO Measurement 101: A Recipe for SuccessDETAILS
Summary
Were you surprised to find that 43% of marketers can't accurately measure the ROI of their SEO? Or do you fall into that category? While many marketers know that they should be focusing some of their marketing dollars on acquiring natural traffic, not all marketers truly understand how to optimize and increase SEO ROI. Duration
45 minutes |
Omniture EMEA Webinar Series | Best practices in online marketing from the Omniture Marketing teamDETAILS
Authors
Stuart Scott, Online Marketing Manager, EMEA, Omniture
Neil Morgan, VP Marketing and Channels, Omniture Summary
Do you realise that you probably already have all the data you need to target more effective, personalised campaigns to your prospects and web site visitors? Hear directly from the Omniture Marketing team about how to use that data you collect about your visitors to build more targeted campaigns both on and offsite. They will share their own experiences of doing this for their own business. Duration
48 minutes |
What is the Value of Social Media? How National Geographic sold 2,500 Subscriptions in One DayDETAILS
Authors
Sergio Balegno, Senior Analyst, MarketingSherpa
Ted McDonald, , National Geographic
Brian Watkins, Sr. Social Media Manager, Omniture Summary
With the growing wave and popularity of social media many marketers are jumping on the social media band wagon and are now trying to determine whether social media is here to stay as a marketing tactic. Duration
60 minutes |
Email Relevance and Inbox Clutter: Why 58% of Consumers Aren't Reading Your EmailsDETAILS
Authors
Stefan Tornquist, Research Director, MarketingSherpa Summary
Online marketers are constantly searching for ways to improve acquisition and conversion rates. We invite you to join MarketingSherpa and Dale and Thomas Popcorn as they discuss how providing relevant and timely email content to customers can have a dramatic impact on conversion. Industry
Retail Duration
45 minutes |
Make Black Friday Green: 10 Tips to Prepare for a Successful Holiday SeasonDETAILS
Authors
Stefan Tornquist, Research Director, MarketingSherpa
Steven Harris, Vice President, Online Marketing, Cable Shopping Network
Ben Viscon, Online Merchandising Manager, REI Summary
Many online marketers are beginning to prepare for the holiday rush that comes during the last two months of every year. With the economy as it is, it is crucial for marketers to provide the best online experience possible to consumers in order to maximize sales and conversion. Join three marketing experts as they share best practices on email, merchandising, and holiday planning. Industry
Retail Duration
60 minutes |
Omniture EMEA Webinar Series | Drive Behavioural Email With Your Web Analytics Data NowDETAILS
Authors
Grant Keller, Managing Director, Acceleration
Neil Morgan, VP Marketing and Channels, Omniture Summary
Despite the growth of relationship marketing, most email campaigns today are interrupt driven, sent without any understanding of the situation of the recipient. Yet most organisations already have the behavioural data in their web analytics system that can provide this context, and enable you to create behaviourally driven email campaigns, with significantly better results. Duration
54 minutes |
2009 SEM Survey Results: Surprising Findings Your Search Marketer Needs to UnderstandDETAILS
Authors
Mikel Chertudi, Sr. Director Online Marketing, Omniture
Ben Brutsch, Sen. SEM Manager, Omniture Summary
Join Mikel Chertudi and Ben Brutsch as they review recent Search Engine Marketing (SEM) trends and findings. They will cover topics such as: most effective SEM tactics, biggest challenges for search marketers, and which metrics yield the greatest impact. They are joined by Rob Morrow of Intrawest, who will showcase how he has used Omniture SearchCenter to increase search ROI. Industry
Financial Services Duration
45 minutes |
Omniture EMEA Webinar Series | What Do You Recommend? How to Promote Relevant Choices That Lead to Customer ActionDETAILS
Authors
Jamie Brighton, Solutions Consultant, Test&Target, Omniture Summary
Have you ever wondered how Amazon makes such great complimentary product recommendations? Would that ability help your business? Start embracing recommendations as a key part of your marketing and merchandising strategies. Duration
45 minutes |
Omniture EMEA Webinar Series | MyFaceLinkTwitBook: Boosting Conversion with Social NetworksDETAILS
Authors
Martyn Jobber, Director of Presales Consulting, Omniture Summary
Your customers are spending more and more time on social networks like MySpace, Facebook, LinkedIn, Twitter and others. With over 200 million members, Facebook is now a major marketing platform and many marketers are investing in Facebook applications. Find out how to influence visitors across these social networks to engage with your site, spend more money, and ultimately convert! Duration
49 minutes |
Why Can't Your Improve Your Conversion Rate?DETAILS
Authors
David Hallerman, Senior Analyst, eMarketer Summary
At Omniture, we understand the importance of optimizing your Web site and the value of each incremental lift in conversion. We have put together a conversion kit to help marketers prioritize their optimization activities. Duration
60 minutes |
Using the Right Metrics to Justify Your Analytics Budget: 5 Questions You Need to Answer to Protect Your BudgetDETAILS
Summary
Join Bret Gunderson of Omniture and Marc Coleman of Ford as they discuss how to protect and fight for a web analytics budget. They share 5 key questions that you need to be able to answer to prove the value of analytics in your organization. Duration
30 minutes |
It's 10pm….Do You Know Who's Watching Your Video? Best Practices to Measure and Monetize Off-site VideosDETAILS
Summary
As more and more consumers are turning online to consume media, advertisers need to understand how to create engaging content and how to measure the impact of that content. Join James McQuivey of Forrester and Jeff Jordan of Omniture, as they review how to monetize and measure online video. Duration
40 minutes |
No Magic 8 Ball? Use Testing to Reveal Valuable Customer InsightsDETAILS
Authors
Lily Chiu, Sales Engineer, Omniture Summary
In today's economic environment, companies cannot hope that their marketing messages will resonate with an audience. It is becoming less likely that your CMO will 'take a chance' with a new idea. That doesn't mean that you can't experiment, though. Join Lily Chiu and Erik Tarui as they review over 20 tips that you can use to start testing in your organization today. Duration
50 minutes |
Turbo Charge Your Search Engine Marketing: New Releases & Updates Your SEM Manager Needs to Know AboutDETAILS
Summary
Each year the major search engines make updates to their systems that allow Search Engine Marketers to work more effectively and to achieve a higher return on ad spend. At the recent Omniture Summit, we held a panel of the top search engines to hear what new updates and capabilities will be available. Join Google, Yahoo, Microsoft and Omniture as they discuss new functionality that will help you work smarter. Duration
40 minutes |
Is Your CEO Helping or Hindering?: 7 Keys to Becoming a Data-Driven OrganizationDETAILS
Summary
Has your CMO or CEO embraced the end of 'gut-feel?' Or are your promotions, tag lines, and external marketing based on the intuition of the highest paid person in the room? Join Brent Dykes and two industry veterans from EA and Sun Micosystems as they discuss how businesses can follow 7 key steps to become data-driven organizations. Duration
45 minutes |
Landing Page Optimization: Increase Conversion 340% By Knowing What and How to TestDETAILS
Authors
Flint McGlaughlin, Director, MarketingExperiments Summary
During this economic climate, marketers are being asked to do more with less---whether that refers to budget, time, or resources. One of the greatest returns in the conversion process can be seen in landing page optimization. Join Flint McGlaughlin as he shares steps you can take to run effective tests that will help you optimize your landing pages and increase conversion. Duration
45 minutes |
Maximising Merchandising EffectivenessDETAILS
Summary
Maximising Merchandising Effectiveness: Driving Even Greater Online Sales through Customer-Centric Merchandising Industry
Retail |
