Online Business Optimization Resources

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Within our resource center below, you will find valuable information that will enable you to enhance your online business with proven concepts and best practices from industry professionals.

Guides

How Much is ‘Free’ Costing You? DaveRamsey.com’s 567% ROI With Enterprise Analytics DETAILS Summary Are you struggling to convince your boss of the need for enterprise-grade analytics? Or do you currently have analytics and need to justify your budget? Join Tony Bradshaw (DaveRamsey.com) and John Lovett (Forrester) as they discuss the benefits of using an advanced measurement application and look at the opportunity costs associated with using a free tool.
Where is Interactive Marketing Heading in 2010? How You Can Prepare Today for the Marketing of Tomorrow DETAILS Summary In June 2009, Omniture commissioned Forrester Consulting to research the current state of online marketing and its measurement. The study evaluated how well marketers were maturing their approach to online marketing. It answered such questions as: What is their approach to online programs? What skills are marketing executives prioritizing now and in five years? What challenges inhibit further advancement? And what technologies, if any, do they rely on to help with online marketing management?
Is 15% of Your Online Budget Allocated to Optimization?DETAILS Summary Join Brent and Trevor as they make the case for why every company should put aside 15% of its marketing spend for optimization. See how AutoAnything and other online companies have used testing to increase revenues.

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Webinars

Are You Still Making Keyword Decisions Based on CTR Alone?DETAILS Authors Stefan Tornquist, Research Director, MarketingSherpa Summary Each search marketer has certain challenges that keep him/her from increasing search ROI. Do you struggle with managing large keyword lists? Are you still making decisions based on shallow metrics that occur at the top of the funnel? Do you know which keywords are most profitable? If you struggle with these challenges, this webinar will help you learn best practices to become a better search engine marketer. Industry Retail Duration 45 minutes
How Much is ‘Free’ Costing You? DaveRamsey.com’s 567% ROI With Enterprise Analytics DETAILS Authors John Lovett, Lead Analyst, Jupiter Research Tony Bradshaw, Vice President, DaveRamsey.com Tim Munsell, Lead Web Analyst, DaveRamsey.com Summary Are you struggling to convince your boss of the need for enterprise-grade analytics? Or do you currently have analytics and need to justify your budget? Join Tony Bradshaw (DaveRamsey.com) and John Lovett (Forrester) as they discuss the benefits of using an advanced measurement application and look at the opportunity costs associated with using a free tool. Duration 45 minutes
Suite Marketing is Sweet Marketing: The State of the Online Marketing Suite in 2010 DETAILS Authors Shar VanBoskirk, Vice President, Forrester Summary In June 2009, Omniture commissioned Forrester Consulting to research the current state of online marketing and its measurement. The study evaluated how well marketers were maturing their approach to online marketing. It answered such questions as: What is their approach to online programs? What skills are marketing executives prioritizing now and in five years? What challenges inhibit further advancement? And what technologies, if any, do they rely on to help with online marketing management? Duration 60 minutes

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Success Stories

360training More than Triples Revenue Per Visitor with Omniture Test&Target DETAILS Summary 360training is a leading provider of compliance and workforce e-learning solutions with multiple B2C web sites spanning verticals such as real estate training, environmental safety and alcohol and food safety. 360training had ambitions to increase conversions across all of its sites, but lacked a consistent means to test and optimize content in a scalable way. 360training selected Omniture Test&Target to perform A/B tests across all its Web sites and after implementing, the company immediately began to see significant results. Industry Education
Crucial.com Leverages Omniture for Product Recommendations and Multivariate Testing to Increase Visitor Engagement DETAILS Summary Crucial.com expanded its relationship with Omniture by selecting Omniture Recommendations for dynamic product recommendations based on online analytics. The Crucial.com team had previously worked with Omniture Digital consultants to collect analytics data through Omniture SiteCatalyst and to conduct several A/B and multivariate testing campaigns with Omniture Test&Target. Industry High Tech
Northwest Airlines Customizes Content with Omniture Test&Target 1:1 to Drive Maximum Relevance DETAILS Summary Northwest Airlines selected Omniture Test&Target 1:1 to automate the display of personalized content across its site, tailored to an individual visitor’s preferences and profile. Northwest Airlines had a large inventory of promotional content that it had previously displayed somewhat randomly across its site, but knew it could increase engagement, conversion and revenue by better customizing these offers to each visitor. Industry Travel

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