Summit 2007 | London | Agenda
Tuesday 24th April |
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| 8:00 AM | Registration, coffee and pastries | |||
| 8:30 AM | Welcome and Agenda
- Neil Morgan, VP Marketing, Omniture EMEA |
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| 9:00 AM | Omniture's Vision for Online Business Optimisation
- Josh James, CEO Omniture |
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| 9:30 AM | Experience the Technology of Web 2.0 - The Omniture Online Business Optimisation Platform. Including European Product Launches of Omniture Discover 2.0 and Omniture Genesis - Touch Clarity
- Josh James, CEO Omniture |
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| 10:30 AM | BREAK | |||
| Track 1: Maximise Omniture Technology For both novice and advanced users, see the latest features and learn how to get the most out of your Omniture investment |
Track 2: Customer Success and Best Practices Learn industry best practices from succcessfull Omniture users and the global Omniture Best Practices Team |
Track 3: Best of breed online marketing Get a single view of all your online marketing campaigns with Omniture Genesis and partner applications |
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| 11:00 AM | European launch of Omniture Genesis—Enhance the customer experience and increase campaign effectiveness by integrating your online marketing applications
- John Mellor, SVP Business Development, Omniture |
Vertical Industry Trends, Metrics, and Best Practices that will Optimize Your Business: Retail
- Omniture Best Practices Team - Royal Mail, Shaun Byrne, Neil Mason |
Omniture SiteCatalyst 13: Essential Power Strategies
- Doug Grounds, VP Worldwide Sales Engineering, Omniture |
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| 12:00 PM | LUNCH | |||
| 1:00 PM | European Launch of Omniture Discover 2.0—Precision Targeting through Visual Multi Dimensional Analysis
- Chris Parkin, Senior Director Product Marketing, Omniture |
Vertical Industry Trends, Metrics, and Best Practices that will Optimize Your Business: Travel & Hospitality
- Dave Sigerson |
Making Your Website a Next Generation Experience
- Robin Daniels, Vignette, Sr. Product Marketing Manager, EMEA |
Targeted Email Campaigns: Sophisticated Remarketing with Genesis & ExactTarget - Jeff Barnes, KeyMail Marketing, Exact Target |
| 2:00 PM | Using the Power of Web Analytics in Search Engine Marketing with Omniture SearchCenter
- Martyn Jobber, Sales Engineer, Omniture |
Vertical Industry Trends, Metrics, and Best Practices that will Optimize Your Business: Media
- Omniture Best Practices Team and a leading UK Media company |
Best Practices in E-Commerce Merchandising
- Sue Chapman, Mercado Software, Director of Merchandising Solutions |
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| 3:00 PM | BREAK | |||
| 3:30 PM | SiteCatalyst: Web Analytics Fundamentals: Hit the Ground Running with Omniture SiteCatalyst 13
- Matt Belkin, VP Best Practices, Omniture |
Vertical Industry Trends, Metrics, and Best Practices that will Optimize Your Business: Finance
- Omniture Best Practices Team and a leading UK Bank |
Translating Insights to Actions: Five Quick Start Tactics for Marketers to Incorporate Web Analytics into Email Marketing
- Mike Weston, Managing Director, SilverPop |
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| 4:30 PM | Welcome to Automated Uplift. Welcome to On-site Behavioral Targeting from Omniture
- Paul Phillips, Founder Touch Clarity Technology, Omniture |
Best Practices in optimising Web 2.0 applications:Connect with Your Audience through Social Networking & Blogs;Enhance Your Customer's Experience through Rich Internet Applications
- Stephen Hammond, Product Marketing Manager, Omniture |
Master your domain with the metrics that make the metrics matter
- Perry Kamel, MAXAMINE COO |
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| 5:30 PM | Customer and Partner Reception | |||
Breakout Abstracts
Customer Success and Best Practices
Vertical Industry Trends, Metrics, and Best Practices that will Optimize Your Business: Retail Sites
This session will foc us on advanced optimization and analysis topics for retail sites. It will reveal the hot new web analytics trends in this industry, and what you can do right now to gain great insight into how your visitors are using your site. Key topics include: measuring conversion by profit margin rather than just gross revenue, remarketing to increase conversion, browser-shopper-buyer analysis, and the key to discovering how visitors find products on your site.
Vertical Industry Trends, Metrics, and Best Practices that will Optimize Your Business: Travel & Hospitality Sites
In this session, hear from industry leaders and learn from Omniture Best Practices and Implementation Consultants about key trends that impact Travel and Hospitality Web sites, universal key performance indicators (KPIs) you should be measuring, and see how customers are leveraging SiteCatalyst to improve their Web sites and even their offline processes.
Vertical Industry Trends, Metrics, and Best Practices that will Optimize Your Business: Media Sites
With the ongoing need to optimize acquisition and retention strategies, it becomes more and more important to determine the value of visitors to media sites. In this session, we'll cover the who, what, where and why of your traffic. We will also offer in-depth strategies on how to gain insight into your visitors. Come learn how to integrate visitor profiles into your analytics, understand content affinity and realize the impact of Web 2.0 initiatives.
Vertical Industry Trends, Metrics, and Best Practices that will Optimize Your Business: Finance Sites
In today’s highly competitive marketplace, Financial Services companies are relying more and more on their Website and other online marketing tools to find and retain customers. As an increasing number of business functions move online, optimizing this channel and measuring its effectiveness has become critical to the success of the business. In this session, we will discuss some of the common challenges facing Financial Services companies and provide actionable best practice solutions for solving these challenges.
Maximise Omniture Technology
SiteCatalyst: Web Analytics Fundamentals: Hit the Ground Running
Learn the fundamental building blocks of a successful web analytics program, and what you need to hit the ground running with your Omniture solution. Understand the business optimization process that begins with measuring metrics and KPIs and ends with increasing ROI and driving innovation. Ensure you have organizational readiness and know the critical success factors of an Omniture deployment. This session is a must if you're new to web analytics!
Welcome to Automated Uplift. Welcome to On-site Behavioral Targeting from Omniture
On-site Behavioral Targeting was ranked by Forrester in a recent survey with marketing executives as the #1 area of planned web marketing technology investment for 2007. As an Omniture customer, you'll be pleased to learn that your site is already tagged for the opportunity to achieve significant conversion and revenue uplift. With the recent acquisition of Touch Clarity, Omniture is pleased to offer an engaging and exciting educational session by the founder and CTO of Touch Clarity, Paul Phillips, on the emerging category of On-site Behavioral Targeting and how it's making the site optimization process easier. Paul will share specific strategies and case studies on how Touch Clarity is helping leading web sites consistently achieve 40-200% uplift in online conversion rates, revenue and profitability. This is one session you won't want to miss.
SearchCenter: Using the Power of Analytics in Search Marketing
Learn the most effective form of analysis for your search marketing campaigns to increase return on ad spend and your overall campaign effectiveness. Understand how to divide your campaigns and devise actionable, effective marketing strategies within your different market segments.
Discover 2.0: Precision Targeting through Visual Multi Dimensional Analysis
SiteCatalyst Revealed: Deep Insight to Drive Advanced Value (Experts Only)
Are you looking to take SiteCatalyst to the next level? In this session, Matt Belkin will share many advanced techniques from his own bags of tricks that will help you maximize your Omniture investment. Key focus areas will include automated link tracking with ClickMap, ClickMap-based segmentation, customer profiling with SAINT, content affinity optimization with SAINT and Discover, VISTA and unified marketing campaign measurement, and optimizing content and path value using Participation, among a few other surprises. Each of these techniques will be presented with examples of how to take action from the data and drive value for your business. This is an Expert track that will move fairly fast and is not for the faint of heart!
Best of breed online marketing
Translating Insights to Actions: Five Quick Start Tactics for Marketers to Incorporate Web Analytics into Email Marketing.
While email marketers agree that improved relevance can spur ROI to new levels, most still don’t use website clickstream data to target campaigns. Why? Lack of resource and difficulty of integration are most often cited. Genesis provides a simple solution to that - this session will show some simple examples of how you can get started.
Making Your Website a Next Generation Experience
Users today are no longer satisfied with just receiving information in a static manner from a boring Website, but rather want to interact and engage with organisations to make their voice heard. In this session we will talk about how you can provide a personalised and engaging experience for your users across multiple channels (Web, TV, Mobile) for maximum revenue generation and interactivity.
Bio: Robin Daniels is responsible for all go-to-market activities for the EMEA region for Vignette, which includes interacting and engaging with customers, press, and analysts. Before Vignette Robin spent 5 years at Veritas in both the UK and Silicon Valley. Robin has also worked at a number of small companies in the UK, Denmark, and USA.
Omniture SiteCatalyst 13: Essential Power Strategies
Explore what Omniture experts consider to be the top strategies for getting the most out of SiteCatalyst. In this session, learn how to become the Power User within your organization by learning the tips, tricks, and features that will get you the most bang for your analytical buck. You will walk away with a list of to-do’s that will take to you the next level of SiteCatalyst user-dom. Is that a word?
Master Your Domain with the Metrics that make the Metrics Matter
Nobody in their right mind would try to operate in the “real” world without reasonable quality controls. Yet, for over a decade the web has been doing just that. The time-tested scientific method which we all learn in grade school and the ubiquitous residue of the Deming Quality Movement are as ingrained in the “real” world as they are neglected on the web. As a result, empirical data underscores surprising and alarming problems with severe consequences for online organizations. On the bright side, addressing such issues is not rocket science…, but it IS science. Discover practical, proven, simple steps to become the master of your domain.
Best Practices in E-Commerce Merchandising
Learn some valuable best-practices in e-commerce merchandising. Today's multi-channel retailers and pure-play e-commerce businesses have the opportunity to apply "tried and true" merchandising practices online. Sue will explain why site search is a key merchandising tool, and will cover topics like cross-selling, up-selling, metrics-driven merchandising and seasonal strategies. Sue will also demonstrate ways of addressing unique merchandising problems such as improving sales of own brand products.