Summit 2007 | Salt Lake City | Speakers

Josh James is a pioneer in the online marketing and Web analytics industry, Josh James co-founded Omniture in 1996. Under James’ tenure as chief executive officer, Omniture has seen repeated years with more than 100 percent increases in revenue growth. In addition to his responsibilities as CEO, James also sits on the company’s board of directors.

Anne Holland MarketingSherpa is a research firm publishing Benchmark Guides, Buyer’s Guides, and How-to Reports plus a 500+ marketing Case Study Library. Praised by The Economist, Harvard Business School’s Working Knowledge Site, and Entrepreneur.com, 237,000 marketing professionals read MarketingSherpa’s publications every week.

Tim O’Reilly is the founder and CEO of O’Reilly Media, Inc., thought by many to be the best computer book publisher in the world, and an activist for open standards. O’Reilly Media also publishes online through the O’Reilly Network and hosts conferences on technology topics, including the O’Reilly Open Source Convention, the O’Reilly Emerging Technology Conference, and the Web 2.0 Conference.

Megan Burns As a senior analyst at Forrester, Megan focuses on two key areas of research. First, she studies how Web analytics—data about how customers interact with a Web site—can help companies better understand their customers and deliver better customer experiences across multiple channels. As part of this work, she also examines how experimentation techniques like A/B and multivariate testing are used to evaluate design alternatives and help companies choose the best one.

Marketing Application Integration: Web Analytics & Email Marketing
Presented By Scott Olrich, Chief Marketing Officer for Responsys

Marketers are trying to understand how to make email more relevant to their customers. Integration with Web analytics is critical to this process. In his presentation, Scott will highlight newly-developed campaign automation technologies that enable B2B and B2C marketers to increase marketing performance through more relevant dialogue and higher conversion.

Monetization: From Behavior to Action to ROI
Presented by Shane Atchison, Chief Executive Officer for ZAAZ

Companies can realize tremendous benefit by enabling people to take action on their data. In this presentation, ZAAZ will share their proven process for using data insights to monetize, prioritize and optimize site performance.

The Power of an Online Business Optimization Platform
Presented by Andy Wilson, General Manager of New Media Marketing and Services at Meredith Corporation

Multiple analytic solutions and online applications can create complexity for companies. Power lies in the ability to leverage a single platform that utilizes a common set of information, integrates their marketing applications, and standardizes reporting tools. In his presentation, Andy will discuss how Meredith has benefited from this approach and share results they have achieved using the Omniture Online Business Optimization Platform.