••

Agenda

Tuesday, March 4th
8:00am–12:00pm 1:00pm–5:00pm	Omniture University \| Omniture SiteCatalyst Basic and Omniture Discover ($249 per class–35% discount) Omniture University \| Omniture SearchCenter and Omniture SiteCatalyst Advanced ($249 per class–35% discount)
7:00pm–10:00pm	Opening Reception/Partner Showcase
Wednesday, March 5th
9:00am–10:45am	General Session \| Welcome and Keynotes
10:45am–11:15am	Break in the Partner Showcase
11:30am–12:30pm	General Session \| Keynotes
12:30pm–1:45pm	Birds of a Feather Lunch \| Network with Industry-leading Online Marketing Gurus within Your Vertical Market
	Industry Tracks \| Evolve Your Business through Industry Trends, Metrics & Best Practices							Site Optimization Track
2:00pm–3:00pm	Retail	Media	Financial Services	Travel	High-Tech & B2B	Fighting a Recession with Web Analytics	Automotive	Evolving from Manual to Automated Optimization
3:30pm–4:45pm	Retail Advanced	Media Advanced	Financial Services Advanced	Travel Advanced	High-Tech & B2B Advanced	Fighting a Recession with Web Analytics	Automotive Advanced	Accelerate Your Path to Success with Multivariate & A/B Testing
5:15pm–6:10pm	Closing General Session \| Special Guest Speaker: Lance Armstrong
6:10pm–7:45pm	Partner Showcase Closing Reception
8:00pm–12:00am	Party at 'The Depot'
Thursday, March 6th
9:00am–9:45am	Keynote Presentation by Seth Godin
9:45am–10:30am	General Session \| Keynote
	Online Business Optimization Tracks
	Web Analytics & Segmentation Track		Power Web Analyst Track	Web 2.0 Track	Search Marketing Track	Email Marketing Track	Multichannel Track	Site Optimization Track
11:00am–12:00pm	Evolving from Data Manager to Actionable Strategist	Five Key Strategies for Site Auditing	Improved Data Accessibility through ExcelClient Publishing	Social Networking & Communities	Moving Beyond Bid Mgmt with Omniture SearchCenter	Combining Automated Multivariate Testing in Emails & Landing Pages	Beyond Campaign Analytics: Best Practices for Measuring Marketing Performance Across the Enterprise	Shortening the Cycle of Analysis to Action with Site Search
12:00pm–1:00pm	Networking Lunch
1:15pm–2:15pm	Customizing SiteCatalyst to Maximize ROI	Actionable Analytics	Using APIs to Get the Right Data in the Right Place	Optimizing the Customer Experience Using Rich Media Technologies	Landing Page Optimization for Search Marketing	Analytics Powered Email Marketing: Keeping Customers Engaged Throughout the Buying Lifecycle in Your Email Campaigns	Closed-loop Marketing for Salesforce-Beyond the Lead	A/B Multivariate Testing with Omniture Offermatica
2:45pm–3:45pm	Advanced Customer Segmentation with Discover	Integrating Attitudes, Behavior and Intent	Advanced Strategies for Pushing SiteCatalyst to the Limits	Measuring Emerging Video Technologies	Advanced SEM Optimization Techniques	Automated Email Nurturing	Best Practices for Integrating Online and Offline	Optimizing with Onsite Behavioral Targeting
4:00pm–5:00pm	Closing General Session \| Brett Error–Product Road Map
5:00pm–8:00pm	Closing Reception and Ski Party

* * Register now * *

Tracks and Sessions

All breakouts sessions are designed to deliver pragmatic and actionable ideas, we call Hands-On-Takeaways, that can be implemented for your business at the HOTLab—staffed by Omniture experts and available during the entire conference.

Vertical Industry Tracks:
Retail, Media, Financial Services, Travel, High-Tech, Automotive and B2B

Increase Your Effectiveness Using Vertical Industry Metrics & Best Practices
Presented by Omniture Vertical Industry Consulting Experts
Jump-start your experience at Summit with industry-specific sessions that will help you map Web analytics and online marketing to your business challenges. Learn the best practices in your industry, what to measure and why using vertical key performance indicators (V-KPIsTM), how to get results fast using “quick wins” and hear lessons learned from real-world case studies.

Applying Advanced Vertical Industry Strategies and Solutions
Presented by Omniture, Gartner, JupiterResearch and Forrester Industry Experts
Building on the foundation of vertical industry metrics and best practices, explore more advanced strategies and solutions for Web analytics, segmentation, site optimization and social media that will increase the results of your online marketing campaigns and initiatives. Hear from industry experts at Gartner, JupiterResearch and Forrester about the key trends for 2008. Learn from Omniture customers who have utilized these advanced strategies to improve their business success.

Web Analytics and Segmentation Track

Evolving from Data Manager to Actionable Strategist
Presented by Nathan Walker
Do you have more data but less time to extract actionable value from it? In this session, learn how to democratize your data by automating alert thresholds, reports and dashboards for conversion, traffic, and sales.

Customizing Omniture Sitecatalyst to Maximize ROI—What Tools to Use, and When
Presented by Doug Moore
Evars, Props, VISTA, SAINT and ASI—each of these SiteCatalyst acronyms has an important impact on your business. In this session, learn the language of Omniture SiteCatalyst as well as how and when to use these critical features and tools.

Five Key Strategies for Site Auditing
Presented by Maxamine and Omniture
Do you really know what’s going on with your site? Are there page errors, missing or broken links? In this session, Maxamine will present five tips for troubleshooting and testing, optimizing, and improving the overall quality compliance of your site.

Actionable Analytics: Best Practices for Taking Significant Action
Presented by ZAAZ
A web analytics program is worthless unless it prompts meaningful action as a result. But how do you effectively turn data into action? And how do you know if that action is meaningful? ZAAZ will address these issues as they present a decade’s worth of best practices and insights developed in an ongoing crusade to evolve Web Analytics from theory into practice. Featuring key concepts from their bestselling book ‘Actionable Analytics: Using Data to Make Smart Business Decision’, experts from ZAAZ will highlight the intricacies of monetization, prioritization and optimization.

Integrating Customer Attitudes, Behavior and Intent for Greater Actionability and ROI
Presented by Brian Jensen
The customers who visit your site have a wide range of objectives. Find out how combining user profile data, survey data, and online visitor behavior will help you better understand customer expectations. Also, we’ll discuss how grouping together customers with similar traits can lead to more effective marketing efforts with messages tailored to specific interests.

Omniture Discover Exploration Strategies—Know Your Visitor's Story
Presented by Tim Lott & Laura MacTaggart
Customers are telling you a story with every interaction on your site. Learn how to use the power of Omniture Discover to take a deep dive into your data to uncover the insights you need to optimize your business. In this session, we’ll discuss seven ways for analyzing customer interactions that will lead to more effective business strategies and engaging customer experiences.

Power Web Analyst Track

Improving Data Accessibility Through ExcelClient Publishing
Presented by Tim Lott and Kevin Willeitner
Sharing reports from Excel can be an effective method for getting the right information into the right hands. Learn how the newly added workbook publishing capability of Omniture’s ExcelClient can help you reduce analyst effort, accommodate more complex data sets and broaden distribution—translating into greater optimization.

Using APIs to get the Right Data in the Right Places
Presented by Bret Gunderson
Using simple scripts can automate the data import/export process for you. learn how Omniture data can be exported to desktop widgets, executive summaries, CMS systems, BI tools and others, and how data can be imported from your Web server, call center, point-of-sale system or other applications into Omniture SiteCatalyst for reporting. Additionally, you’ll learn how reports and configuration settings can be managed via the Administration API.

Advanced Strategies for Pushing SiteCatalyst to the Limits
TBA

Web 2.0 Track: Video & Social Media

Leveraging User-Generated Content to Increase Consumer Interaction and Loyalty
Presented by Chad Greenleaf and Lorie Casper
User Generated content (UGC) can increase customer interaction and loyalty on your site. learn how to maximize UGC in order to drive more content consumption, content creation and other site business goals. We’ll also talk about how to determine which media sources and customer segments tend to drive more UGC.

Optimizing the Customer Experience using Rich Media Technologies
Presented by Stephen Hammond and Caleb Silvey
The use of Streaming Media, Rich Internet Apps, Blogs, RSS, Widgets, and more is rapidly increasing, but do you understand their real impact and how to use these emerging technologies to more fully engage your customer? Join us for an interactive session with industry innovators and case studies that highlight a three-step approach to achieving higher ROI and an optimized customer experience.

Use SiteCatalyst 14 to Measure and Optimize Video Consumption
Presented by Bret Gunderson
New video features in SiteCatalyst 14 inform you about which videos are being watched, (even which parts of the video are being watched), and how effectively video contributes to conversion. See how easy video is to track as the data simply collects to a single server. If you have video or are considering it for your site, this is a session you won’t want to miss.

Search Marketing Track

What’s Next? Moving Beyond Bid Management
Presented by Tiffany Feltenberger
The search world is rapidly moving beyond the simple bid into customer conversion and loyalty. Learn how to differentiate your marketing campaigns and increase the potential viability of your paid search campaigns through Omniture SearchCenter.

Landing Page Optimization for Search
Presented by Joel Hall & Jason Bishop
Pay-per-click costs are rising every quarter, yet many companies are experiencing falling conversion rates. We will discuss the strategies, techniques, and tips that will make your SEM and landing page optimization efforts more effective. Learn how search marketers can convert, not just acquire, more traffic by asking the question “What really matters?”

Advanced SEM Techniques: Using the Power Tools of the New SearchCenter 3.0t
Presented by Christopher Knoch, Omniture
Are your campaigns growing increasingly complex? Is your list of keywords growing larger but less effective? Learn how SearchCenter's new productivity enhancement tools streamline campaign management by helping you simplify keyword management and create a more efficient account structure. Hear best practices for increasing return on ad spend through the latest bid rule design strategies.

Email Marketing Track

Combining Automated Multivariate Testing and Landing Page Optimization in Your Email Campaigns
Presented by Responsys and Omniture
Email marketing campaigns can now directly take advantage of automated multivariate testing. Testing different combinations of email content together with different landing page and site experiences is dramatically increasing campaign results. Hear leading case studies and learn how email marketers are improving campaign efficiency and ROI.

Optimize conversion rates by linking your email campaign message with your customer’s Web site experience.
Reduce the time it takes to test and optimize email content by automating multivariate testing within an email.
Increase click-through rates by optimizing dynamic content delivery, making certain email content is still relevant and timely.

Analytics Powered Email Marketing: Keeping Customers Engaged Throughout the Buying Lifecycle
Presented by ExactTarget and Omniture
Smart marketers are using Web analytics and email to drive bottom line results by managing the “customer conversation” throughout the product evaluation, purchase and usage process. Learn how to:

Why permission-based email is the most effective tool to convert website visitors to identified prospects, drive initial and repeat purchase, and build brand loyalty.
Learn how to use Omniture’s Genesis platform to acquire and use customer insight to tailor email content to the needs and interests of individual email subscribers.
The basics and best practices of analytics empowered email marketing for both B-to-B and B-to-C organizations.

Landing Page Optimization & Lead Nurturing for Email
TBA

Multichannel Marketing Track

Beyond Campaign Analytics: Best Practices for Measuring Marketing Performance Across the Enterprise
Presented by Sapient and Omniture
It is no longer enough to measure campaign analytics to get to the bottom line. Brand performance is impacted not only by online and offline campaigns, but also by factors such as customer service and satisfaction, multi-sales channels, competitive activity and external industry events. This session will provide strategies, processes and technologies to help you to more effectively measure your enterprise marketing initiatives.

Measuring Beyond the Lead for Salesforce: Proving Marketing’s ROI
Presented by Mikel Chertudi & Chad Sollis from Omniture and Salesforce.com
In order to understand true marketing ROI, you have to be able to tie your marketing campaigns to a closed sale. Learn how to integrate your multi-channel marketing metrics with CRM or SFA (i.e. Salesforce.com) using Omniture Data Sources and custom variables to enable closed-loop marketing for accurate ROI measurement. Make data-driven decisions based on complex sale metrics such as leads, opportunities, closed sales, renewals, and up/cross sells.

Multichannel Reporting for Retail Sites: Combining Offline and Online Data in Omniture Sitecatalyst for a Complete View of the Customer Experience
Presented by Josh Dahmer
Is your online conversion rate suffering because your site is pushing conversions offline? Are returned and fraudulent orders missing from your site’s analysis? If you answer yes to either of these questions, learn how to overcome them through Omniture’s transaction ID and data sources. Combine your online and offline metrics in Omniture SiteCatalyst to better understand the complete picture.

Site Optimization Track

Testing and Targeting: New Approaches for Turning Analytics into Action
Presented by Brent Hieggelke and Chris Duskin
More customer engagement means more yield for every dollar invested. Optimization, fortunately, no longer takes big IT development projects, an advanced degree in statistics or months to get results. With Omniture’s integrated testing and targeting suite, marketers can now easily control and optimize the visitor experience using strategies such as A/B testing, multivariate testing, and behavioral targeting. In this session, Omniture experts will give an overview of the most popular approaches to optimization and when each should be used.

Analytics into Action: A/B and Multivariate Testing with Omniture Offermatica
Presented by Lily Chiu
Online marketers have aggressive goals and numerous ideas to try, but IT priorities and conventional wisdom often get in the way. Learn how marketers are taking control and using the speed of A/B and multivariate testing to acquire, engage and convert more customers.

Shortening the Cycle of Analysis to Action with Site Search
Presented by Mercado and Omniture
The power to significantly drive revenue is at your fingertips. When analytics and “searchandising” come together, the opportunity for nimble and effective merchandising decisions and actions increase substantially. Mercado will talk about the benefits of integrating valuable business metrics into merchandising practices, and why automating this process not only saves online retailers time and money, but also generates more revenue.

Behavioral Targeting on Your Site: Deliver Relevant Content, Engage More Customers, and Measure the Uplift
Presented by Brent Hieggelke & Brigham Graf
Targeting relevant content to visitors enables Web sites to listen and respond to customers in an intelligent manner, producing significant uplift in customer engagement through to conversion. Site behavioral targeting is an important strategy for delivering customer-centric experiences. This session will discuss the advantages of segment based targeting and 1-to-1 predictive targeting—how they work, what dataset is used for decision making, how uplift is measured and how content is controlled.