According to Jupiter Research, consumers have an unprecedented ability to broadcast their brand experiences and 77% of online shoppers seek product reviews before purchasing. Omniture Genesis Accredited Application Partner integrations for Community Ratings and Reviews enable digital marketers to: 1, bring the customer voice to the center of your business and enable customer-to-customer word-of-mouth to drive sales; 2, gain detailed insight into customer opinions on your products, services, and brand, plus the overall influence of customer content on product conversion, site stickiness, and customer lifetime value; 3, leverage integrated Web analytics to precisely measure the impact of customer word-of-mouth throughout their digital experience.