Overview
An exclusive workshop on Web Analytics and Online Marketing ROI for executives.
KEY TAKEAWAYS:
- Best practice strategies for organizing and leading Web analytics in your company
- A methodology for deciding WHAT to measure and HOW to measure it
- An understanding of the role that technology should play in your online marketing strategy
- The Do’s and Don’ts of moving to an analytics-driven marketing culture
- A blueprint for achieving marketing ROI in your company
Join the experts; who together have more than 30 years of practical experience implementing successful ROI marketing strategies. Be inspired to think differently about Web analytics and how it can take your marketing into high gear this Fall.
Only 35 seats available at each location. Reserve your place at this summer’s exclusive event for senior marketing leaders.
Who Should Attend?
- Senior-level managers, directors, VPs, CXOs who lead, manage, and oversee a customer-centric web strategy.
- Business executives who set objectives for driving consumer sales and profitability.
- Executives who lead eCommerce and user experience initiatives.
- Technology executives responsible for integrating channels and systems to better serve consumers.
- Senior-level marketing executives who are responsible for setting organizational strategy.
"Web Analytics is the critical foundation for successful online marketing"
- Avinash Kaushik