Los expertos están de acuerdo

"The recent acquisitions of Insight First, Keylime Software, and Enviz make it clear that not all Web analytics companies can make a go of it. Omniture's story is quite different, and the company deserves kudos for growing and making money in today's difficult economic climate."

Analyst: Guy Creese
Date: March 2003

"Beyond the core group of standard Web analytics metrics - stats such as daily traffic and revenue per visitor - enterprises typically have a set of key metrics that are unique to them. The three-way combination of a company's business strategy, the products or content it offers, and the specific makeup of its customer base has the effect of making each company want to track different items and processes on its Web site. By enabling such tracking, Omniture helps diverse enterprises better design their sites to maximize ROI"

Analyst: Guy Creese
Date: September 2002