Omniture Artículos

Analytics

• Think ‘Evolutionary,’ Not Revolutionary, With Site Re-Designs
• Marketing In The Age Of Math
• How Can I Get More Traffic?
• How To Maximize Holiday Search Spend: 7 Practical Tips From Offermatica & Fathom Online
• Do Your Home Page Tests Flop? We Know Why…

Behavioral Targeting

• Geotargeting – EHarmony Finds The Right Match For Canadians And US
• To Marketers, Holiday Lockdown Is No Longer Relevant
• GooglePages – Can Google’s Brand Sell Your Products Better Than Yours?
• 4.8% Increase In Revenue Per Visit (RPV) For Sierra Trading Post
• 4 Ways To Boost Sales, Without Buying More Media

Conversion

• To Marketers, Holiday Lockdown Is No Longer Relevant
• Buying Your Brand On Search—Up To 23% Revenue Lift!
• Monster.com Gains Profits With Revenue Per Visitor (RPV) Testing
• RingCentral Boosts Conversions By 37%
• Tests Bring 267% Lift In ROI For Restoration Hardware

Customer Experience

• Geotargeting – EHarmony Finds The Right Match For Canadians And US
• To Marketers, Holiday Lockdown Is No Longer Relevant
• GooglePages – Can Google’s Brand Sell Your Products Better Than Yours?
• 4 Ways To Boost Sales, Without Buying More Media
• Top 10 Tips To Boost Holiday Sales

Landing Page Optimization

• Geotargeting – EHarmony Finds The Right Match For Canadians And US
• To Marketers, Holiday Lockdown Is No Longer Relevant
• Intuit’s Tests Landing Pages - 136% Conversion Lift
• 3 Steps To Testing & Customizing Your Offer-Based Landing Pages
• 4 Simple Elements For Great Landing Pages

Marketing

• GooglePages – Can Google’s Brand Sell Your Products Better Than Yours?
• Buying Your Brand On Search—Up To 23% Revenue Lift!
• Monster.com Gains Profits With Revenue Per Visitor (RPV) Testing
• Tests Bring 267% Lift In ROI For Restoration Hardware
• 4 Ways To Boost Sales, Without Buying More Media

Merchandising

• To Marketers, Holiday Lockdown Is No Longer Relevant
• Peet's Tests Email Promo - 21% Net RPV Lift
• Tests Bring 267% Lift In ROI For Restoration Hardware
• Top 10 Tips To Boost Holiday Sales
• The Merchant Versus The Machine

Testing

• Geotargeting – EHarmony Finds The Right Match For Canadians And US
• To Marketers, Holiday Lockdown Is No Longer Relevant
• GooglePages – Can Google’s Brand Sell Your Products Better Than Yours?
• Buying Your Brand On Search—Up To 23% Revenue Lift!
• Peet's Tests Email Promo - 21% Net RPV Lift