요약
The beauty of Web analytics—and the promise of the Internet—is the ability to capture
nearly unlimited amounts of data about your Web site. That said, without a clear strategy
to “measure what matters”—and a powerful analytics tool to help you turn that information
into answers—your Web analytics initiatives will quickly drown in a sea of data. So
how can you turn these incredible data resources into clear and actionable insights? A
good place to start is by defining key performance indicators or KPIs.
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