7 Advanced Steps to Effective Search Engine Marketing

Fill out the form to the right to download

Search Engine Marketers have 3 primary objectives

The 7 steps found within this guide will assist you to achieve these three objectives with balance and precision.

The Omniture Experts have developed this guide to assist you be a smarter search engine marketer; otherwise known as a SMARKETER.

  • Increase sales, customers, orders, leads, traffic
  • Increase cost efficiency
  • Build the brand

The Seven Steps Include

  • Refine Keyword Bids
  • Target Ideal Positions
  • Optimize Ad Copy
  • Select the Right Keywords
  • Use Specialized Matching Options
  • Leverage Contextual Campaigns
  • Monitor Against Click Fraud

Notice: By supplying my contact information, I authorize Adobe and its agents ("Adobe"), to contact me (via email, phone and/or mail) about Adobe, its products and services, including product releases and updates, seminars, events, surveys, trainings, and special offers. I will have the opportunity to opt-out of future communications, and Adobe may use data I have provided in accordance with the Adobe online privacy policy. Please review Adobe’s online Privacy Policy which is found here.


We Value Your Privacy
Your information provided above is solely used by Omniture. We do not and will not sell your information to any other party. View our Privacy Policy.


Copyright © 2006 - 2012 Adobe Systems Incorporated. All rights reserved.


Adobe, Omniture and the Adobe logo, are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.