8 Critical Success Factors to Lead Generation

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What are the three keys to generating leads in today's economy? Where should companies and individuals focus their time to keep a constant flow of qualified leads in their sales pipeline? How do you win new customers, accelerate growth and improve your return on investment through targeted prospects? If these are questions you ask about your business, download this guide by Brian J. Carroll, industry guru on B2B lead generation.

1. Monetize and optimize your prospect database
2. Avoid lulls in the sales cycle
3. Create ideal customer profile
4. Develop Universal Lead Definition
5. Deploy Multi-channel lead nurturing
6. Align sales and marketing efforts to optimize the number of leads
7. Ready yourself for what's next - new and promising tactics
8. And more...

According to studies, the single biggest issue for contemporary business-to-business marketers is effective lead generation. Conversely, it has been pointed out that 80 percent of marketing expenditures on lead generation are wasted because the leads are lost, ignored or discarded by sales people.

For this reason, Omniture is pleased to offer a complimentary copy of a new guide, Start with a Lead: Eight Critical Success Factors for Lead Generation, based in part on Lead Generation for the Complex Sale, the popular book newly published by McGraw-Hill.

In Brian Carroll's new guide, you will learn how to develop high-volume, high-quality lead programs for your company.