Search Marketing and Analytics:
Making Sense of the Data Overload
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At Omniture, we very much appreciate the great insights about our industry that research firms like Jupiter often have. Jupiter’s recent paper about Search Marketing and Analytics highlights several of the key trends that we know our customers care about. For example:
- How are search marketers using analytics tools?
- What types of metrics are used the most?
- What’s happening in the vendor landscape?
- How can I better evaluate and leverage the synergy between paid search and SEO?
- How can I better integrate marketing applications for increased customer relevance?
- How do I find the metrics that really drive the ROI I’m looking for?
