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There are more customer touch points today than ever, making it increasingly apparent that all roads lead through the web.

For most organizations, websites, microsites, landing pages, online communities, and other interactive properties are critical for acquiring, retaining, and nurturing customers.

This reality makes the web the most crucial source of insight for marketing professionals. To put insight into action, businesses must use web analytics to feed analysis, support decisions, and execute the entire marketing function.

This Forrester Research report outlines the direction of web analytics technology and gives marketing professionals advice about how to use technology as the foundation of multichannel marketing.

This independent report discusses:

• Using analytics to create customer insight
• How to extend web analytics beyond the website
• Four Forrester recommendations for multichannel success

If you want to see Forrester’s recommendations you won’t want to miss out on this exclusive report.