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While a lack of marketing budget and the need to demonstrate quick wins and real results from marketing campaigns are significant pressures faced by most marketing organizations, improving annual revenue through organic growth is the top goal for most businesses. With that being said, how much is “free” analytics costing you? How much organic growth and revenue are you leaving on the table?

In this guide, Aberdeen Research shows that in the face of these pressures, users of Adobe® solutions differentiate themselves from all others and overcome these challenges by focusing heavily on automating processes and campaigns to dramatically improve marketing effectiveness.

Companies who invest in the Adobe® Digital Marketing Suite and who leverage key capabilities and best practices included in this guide are 45% more likely to achieve “Best-In-Class” status compared to non-users.

This Aberdeen Research guide will review:

• The opportunity costs of "free" analytics
• Why paid analytics users see higher conversion gains
• How Dave Ramsey achieved a 500% ROI

If you are looking to differentiate your business and boost ROI, you need to consider automating your marketing programs with advanced technologies. Download this Aberdeen Research guide today to learn how much free analytics may be costing you.