Global biotechnology company drives revenue gains by optimizing online campaign and keyword-search strategies using the Adobe® Online Marketing Suite

Fill out the form to the right to download

Case Summary

For Life Technologies, working with third-party vendors to manage search strategies and implement marketing campaigns just wasn't working the way the company had envisioned. Life Technologies deployed the Adobe Online Marketing Suite to give in-house analytics and web teams the solutions to effectively manage and grow the company's online business. With Adobe solutions, the company has increased revenue significantly by 70% in four months, boosted conversion rate by 73%, improved team efficiency by more than 20% and realized a greater ROI for media investments.

Notice: By supplying my contact information, I authorize Adobe and its agents ("Adobe"), to contact me (via email, phone and/or mail) about Adobe, its products and services, including product releases and updates, seminars, events, surveys, trainings, and special offers. I will have the opportunity to opt-out of future communications, and Adobe may use data I have provided in accordance with the Adobe online privacy policy. Please review Adobe’s online Privacy Policy which is found here.

We Value Your Privacy
Your information provided above is solely used by Omniture. We do not and will not sell your information to any other party. View our Privacy Policy.

Copyright © 2006 - 2012 Adobe Systems Incorporated. All rights reserved.

Adobe, Omniture and the Adobe logo, are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.