AMA Finds Validation in Site Traffic Reporting

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Case Summary

The American Marketing Association is one of the largest professional associations for marketers with over 38,000 members worldwide covering every aspect of marketing. For over six decades they have been an essential resource in providing relevant marketing information that experienced marketers can turn to.

Through AMA’s web site, MarketingPower.com, they have expanded that information to include research, case studies and best practices in marketing. The main objective is to help marketing professionals succeed in their jobs and careers.

Besides gaining a greater understanding of customer usage, another important factor for MarketingPower was to have an accurate representation of traffic for advertising sales.

See how Omniture SiteCatalyst helped support decisions to overhaul site navigation, to create specific category homepages, and provided a way to measure pathing and drop-off rates.