LifeMed Media Streamlines Search Marketing with Omniture SearchCenter

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Case Summary

After experiencing significant challenges with its previous analytics and search marketing solutions, LifeMed Media searched for a Web analytics vendor with the ability to accurately and efficiently measure the performance of online initiatives and optimize keyword marketing. LifeMed Media selected Omniture for its integrated, automated online marketing solution after being recommended by an independent, strategic Internet-marketing company, Stinson Partners.

LifeMed Media faced important business challenges including:

• Unreliable data with low-level analytics solution
• Unable to measure search marketing performance in real-time
• One-week time lag to access keyword performance results

After implementing Omniture technology, LifeMed Media has seen a 90 percent reduction in keyword management costs and a 100 percent increase in traffic with no change in search marketing spend. The company has also eliminated 3,000 keywords for more targeted search marketing.