Notrefamille.com Increases Online Subscriptions by 50 Percent with Omniture

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Case Summary

Notrefamille, an Internet portal dedicated to family identity and genealogy, desired deeper insight into customer behavior and trends on its three main brands’ Web sites. The company’s lack of visibility negatively impacted SEO and domain management, as well as e-commerce.

Notrefamille selected Omniture’s SiteCatalyst to analyse customer behavior and visibility issues were quickly resolved. With Omniture’s help, Notrefamille saw a 50 percent increase in registrations and increases in the look-to-book conversion rate, number of items purchased per transaction and average time spent per visit. The drop-off rate also decreased by 32 percent.

Notrefamille.com faced important business challenges including:

1. An inability to cross-reference data on three separate Web sites from one portal
2. No understanding as to where and why customers dropped off the site
3. Unable to respond immediately to trends because of slow data collation
4. Inability to experiment quickly with A/B tests

See how Omniture SiteCatalyst helped increase registrations by 50 percent, look-to-book conversion by 15 percent, and a 10 percent increase in items purchased per transaction.