CNET Moves the Relevance Needle
Fill out the form to the right to download
Case Summary
At CNET Networks—one of the world’s largest online publishers and the thought leader on user engagement metrics—providing a compelling experience to CNET visitors is a central focus. CNET sought to improve performance for users who interacted with their image viewer, improve user engagement and deliver more relevant content.
Using Omniture Test&Target to set up a behavior-based segment to change the site experience for photo viewers quickly led to increased user engagement, the ability to see visitor interests in real-time and the ability for CNET to provide relevant content based on a visitor’s selections and behaviors.
See how Omniture Test&Target helped CNET provide relevant content and achieve key business objectives.
