ING Australia Doubles Email Marketing Response Rate In Two Months

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Case Summary

ING Australia’s Web site is intended to provide advisers, customers and employers with up-to-date information and online service functionality. In order to accomplish their online objectives, ING Australia needed to gain an increased understanding of visitor behaviour.

Looking to create the best possible online experience for their clientele, ING Australia selected Omniture SiteCatalyst Web analytics to optimise their Web site.

ING Australia faced important business challenges including:

• Manual processes absorbed large amounts of time and resources
• Limited measurement capabilities
• Slow turnaround time impacted reporting effectiveness

Working with Omniture’s consulting team of online marketing experts, the financial services leader was able to quadruple page views for a direct insurance campaign, double response rates for their email campaigns, and reduce report generation time by 80%.