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Why are you involved in social media? Is it because your competition is? Or because your CMO wanted you on Facebook? More importantly, how is social media impacting your business? How many visitors are your social channels bringing in and how much revenue are these channels generating?
Marketers who are investing or who plan to invest in social and mobile marketing channels need to be able to answer these basic questions. Unfortunately, many marketers quickly jump into these channels without the right measurement processes and strategies in place to determine success.
In this webinar, learn how Virgin America uses Adobe technology to measure the impact of social media in channels like Facebook, YouTube and Twitter to increase the number of seated passengers on their flights. You’ll also review how Adobe SocialAnalytics will tie your social media to key business results like revenue, leads generated, etc.
This webcast will discuss:
Measurement is critical in all marketing channels, and is even more vital in unfamiliar territories like social media. Marketers who are successful in these channels are using analytics and data to quickly determine what’s working and what’s not. If you want new tactics, strategies and best practices to elevate your social strategy, download this webcast today.
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