Computerworld Saves 200 Man-Hours with SiteCatalyst

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Case Summary

Computerworld, the ‘Voice of IT Management,’ is the most trusted source for the critical information needs of senior IT management at medium-size to large companies. Delivering relevant, high-quality information is the key to Computerworld’s longevity.

Frustrated with the inaccuracy of its previous use of Web Analytics vendors, Computerworld adopted Omniture as its Web Analytics platform in 2004, choosing SiteCatalyst for its deep, accurate reporting capabilities and SearchCenter to automate the company’s keyword marketing.

Computerworld faced important business challenges including:

• Difficulty measuromg keyword search performance
• Multiple, time-consuming steps required to manage keyword marketing
• One month reporting lag for accessing keyword performance metrics

See how Omniture SiteCatalyst helped Computerworld saved 200 hours of manual report generation annually, eliminated a one month reporting time lag and improved decision-support for optimized keyword investments using the keyword performance data being delivered in real-time.