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In a highly competitive digital environment, it is vital for marketers to measure performance, optimize marketing efforts, and improve customer experiences. Marketers at industry-leading companies understand that choosing the right analytics solution is essential to building a best-in-class digital marketing program.

In the annual “Forrester Wave: Web Analytics, Q4 2011,” Forrester Research ranks top analytics vendors based on over 80 criteria to help ensure organizations select the right analytics solutions.

This independent report will discuss:

• Why 84% of businesses are using web analytics technology
• The need for enterprise marketing platforms
• Reasons why Adobe is ranked as a leader in web analytics

Choosing a web analytics provider to fit your organization can be a challenging task for anyone. Download this independent research report to see why Forrester Research ranks Adobe as a leader in the web analytics space.