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Do you know what acquisition tactic is driving the most revenue? If you can’t answer this question in 30 seconds or less, you probably are not spending your advertising dollars in the right way.
Online marketers need a holistic view of how their marketing tactics align with results to determine the best possible media mix. But many of the available revenue attribution models are cumbersome, expensive, and deliver underwhelming results.
In this webcast, recorded live at Adobe Omniture Summit 2011, you will hear how Life Technologies is using Adobe® SearchCenter+ to create a clear search attribution model to better optimize keywords and display ads and drive more visitors to their site.
This webcast and white paper discuss:
- Steps to optimize your advertising media mix
- Using Adobe SearchCenter+ to understand marketing channel relationships
- How Life Technologies created an attribution strategy
Download this webcast today to see how to coordinate your data and create the optimal media mix for your organization.
